Cobos listed on the launch by living in the present and looking into the distance

The China Securities Regulatory Commission issued a review committee yesterday to review the first issue of Cobos Robotics Co., Ltd.

Cobos is going to go public.

From OEM to own brand to robotics, the company has created a transformational miracle. This is an article written in 2013, "Robot Pioneer". After 5 years, it is still out of date:

In the 1980s, Japanese companies invaded the US market. Chinese University student Qian Dongqi read a book introducing the Japanese economy in the library. The book said that it was a group of people like Toyota Kiichiro, Honda Shoichiro, and Ishii Sada. The rise of the modern Japanese economy. He has always believed that the best way to change the world is to directly devote himself to economic construction. This book made him excited.

In 1987, 29-year-old Qian Dongqi graduated from master's degree. His profession is too special. The more he studies it, the less he can tell his people. No one can imagine that his career curve will be highly consistent with the country's economic situation. In the future, his company took a standard “trade, industry, and technology” road until it entered the futuristic field of home service robots.

The home service robot is a semi-autonomous or fully autonomous robot that can replace humans to complete work in the home environment. After many years, the scene of home life is probably like this: the family service robot cleans the room, cleans the air, and polishes the windows on the weekend of the weekend, and the owner is free to do more fun.

In 2009, Qian Dongqi's Cobos Robotics Technology Co., Ltd. launched a new generation of robot vacuum cleaner “Dibao”, followed by the launch of the robot air purifier “Suibao”, the robot window cleaner “window treasure”, and the multi-function home service robot. "Personal treasure." In 2012, Cobos' sales of “Dibao” products exceeded 200,000 units, and its operating income reached 300 million yuan, accounting for 60% of the market share in this segment.

As far as family-level robot products are concerned, no company in the world has a complete product line like Cobos. Many large companies have family service robot products, but they are not in series, even though the old company iRobot only has sweeping robots.

This is a huge market to be developed. One robot vacuum cleaner, Qian Dongqi thinks that its market capacity is comparable to that of a washing machine, even larger (if it is two floors, two robot vacuum cleaners may be needed). Washing clothes and sweeping the floor are things people don't want to do. People just wait for the perfect robot to appear.

At the beginning of March 2013, at the International Housewares Fair in Chicago, Cobos’s “Dibao”, “Suibao”, “Window” and “Private” products were unveiled, among which “Window Po” won the organizing committee. Awarded the annual Innovation Award. At present, Cobos products have entered more than 40 countries and regions such as the United States, Germany, France, Australia and Japan.

In the headquarters area of ​​Cobos in Suzhou, “Dibao” quietly cleaned various rooms named after the ocean, such as “Mediterranean” and “Caribbean”. The staff hurried past, and no one seemed to notice its existence. It is disc-shaped, less than 10 cm high, and does not look like the robots that people usually imagine.

The product showroom is called "Blue Sea". This is the externalization of Qian Dongqi's ambition. He wants to open up a brand new market and become the first brand in this market. The native of Nanjing, speaking in a tone of tone, said that when he was happy, his eyes would sneak and laugh. When he stood with the company mascot "Xiake", there was a strong sense of time and space. "Small Branch" is made up of Cobos' main products: the head is "land treasure", the trunk is "pro- treasure", and the foot is "window treasure".

After leaving Nanjing University, Qian Dongqi was hired to become a young teacher at Shantou University. Due to the problem of teaching curriculum, he stayed at Shantou University for less than two months, and went to Hainan, which was just started to develop, into a foreign trade company. In 1990, Qian Dongqi first contacted the vacuum cleaner industry. He has been dealing with this traditional small appliance before determining the focus of home service robots for the company. This is also the usual choice for many Chinese manufacturing companies. After discovering a product that can make a difference, it mobilizes all resources to operate around this product.

Qian Dongqi started from the import and export trade and gradually entered the field of foundry. His factory in Suzhou is the world's most famous vacuum cleaner brand Philips, Panasonic, Electrolux foundry. The foundry business has continued to grow. In 2012, operating income reached 1.4 billion yuan. However, he realized very early on that the foundry was only a business, and the factory was running again and again, but it could not increase the added value of the company.

While insisting on the foundry business, Qian Dongqi founded his own brand “Cobos”, but this brand was not originally set up for home service robots. Qian Dongqi launched a traditional vacuum cleaner called “Multi-pole Cyclone Vacuum Cleaner”. The market response is acceptable, but it is obvious that there is a ceiling (the domestic market has a capacity of about 3 million units), not to mention the latecomer. Traditional crocodile eats in the mouth. In other words, it is dangerous for the company's products to fall into the category of small appliances, which means that it will inevitably have a positive conflict with companies like Philips, Midea and Haier.

Qian Dongqi quickly made a decision and proposed to completely "go home appliances" and turn to home service robots. This decision can be carried out, relying on the company's technical exploration for many years. As early as 2000, he began to organize personnel to develop robot vacuum cleaners, and then continued to launch prototypes until the robot vacuum cleaner "Dibao" went on the market, and it has gone through eight years. When the first robotic vacuum cleaner was born, it looked like a mini car with a simple structure that could be moved at home. Nowadays, the “Dibao” has the function of selecting the working mode according to the room area, automatically returning to the charging, and automatically recognizing the stairs.

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