On March 22, 2018, Youyi Media Strategy Communication Conference was held in Kempinski Hotel Shanghai. At the meeting, the organizer announced the first plan of Xinyi and its TopDigital and IN:JOY projects, and brought "Yiyi 2017". -2018 New Cultural Industry Research Report. Sogou, 360, Mango tv, Xingguang Interactive, uncle, no camera, second, video++, public communication and other 150 representatives, TopDigital judges and cooperation media attended the meeting and exchanged views with the industry.
Positioning of Youyi——“Focus on industrial innovation and upgrading, service enterprise innovation and developmentâ€
“Over the past five years, TopDigital has experienced the turmoil of the first half of the Internet with everyone. We have always believed that “innovation changes the business world†and we are gradually learning and accumulating, gradually deepening the demand for industry development and digital economy innovation. Cognition and understanding, but also actively explore a new development path that suits us. Therefore, in the second half of last year, we established a brand new Internet media brand – Youyi.†Mr. Liu Liyuan, a partner of Youyi, is communicating. First said at the meeting.
Then, Ms. Liu Liyuan elaborated on the concept of “Yiyiâ€: “Yiyiâ€, English is comYOY.com is the abbreviation of 'Company Company' and also the suffix of Internet top-level domain, which means we pay attention to the new Internet economy. A fresh company individual; YOY is abbreviated from the professional financial term year-on-year, which represents the 'annual growth rate' and is an important financial indicator for measuring the economic development of a company and an industry. We hope that an industry will flourish every year. There is progress and development, and one of the things that is intuitively represented by numbers is the annual growth rate in finance."
Ms. Liu Liyuan, Partner of Youyi
Liu Liyuan also stressed that Youyi is actually a media closely related to the development of industry and enterprises. Therefore, as a new Internet media platform, Youyi is positioned to focus on industrial innovation and innovation, and to serve the innovation and development of enterprises.
Youyi Media focuses on seven areas such as ABC, technology finance, culture and entertainment, medical health, consumer consumption, pan-tourism, and pan-education. It focuses on new issues, new trends, new ideas, and new people in the process of industrial innovation and upgrading. . Youyi will conduct in-depth research and reporting on the above-mentioned fields, hoping to find out the truly valuable information in the business society with innovative thinking and keen insight, and share it with everyone who cares about technology, innovation and development in this era.
In addition, Liu Liyuan also introduced the stage planning of Youyi: “Youyi 2018 annual brand activities have four major activities: Digital Innovation Release Ceremony TopDigital, Youyi New Entertainment Innovation Summit IN:JOY At the end of this year, we also plan to hold an annual summit in the field of investment and entrepreneurship to help entrepreneurs and investors better connect and summarize. We hope to create four business areas, The industry provides four professional services including media reports, industry research consultations, brand activities and the Youyi community. I hope that in the future, we will be able to cooperate with you in various aspects and fields in the future!"
TopDigital 2018 forums, awards and other gameplay upgrades
Gu Xiaoyi, head of the TopDigital project, mentioned that “Digital technology has intensified the fission speed of business innovation since the Internet era. The Internet has evolved technologies such as big data, cloud computing, and Internet of Things, and combined with different fields, it has become more and more Many new species. TopDigital is also the product of the era.
Gu Yuyi, Head of TopDigital Innovation Release Ceremony
The TopDigital Forum topic was announced for the first time this year. The 2018 TopDigital Innovation Release Ceremony will focus on three aspects of technological innovation, business model innovation and marketing application innovation. Ten hotspots will be set up, including artificial intelligence and blockchain under the technology innovation sector. Specialized, robotic specials; business model innovation section covers new life consumption, enterprise services, sharing economy special, logistics new era special; in the marketing application innovation section, it includes new entertainment marketing, big data marketing and smart marketing.
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