The earphone brand, well known, is almost entirely exotic: Beats, Sennheiser, MONSTER, Iron Triangle, AKG. However, cognition does not represent the real market. Domestic headsets have taken a certain share with low prices, with limited profits and space constraints.
This is the background of Fiil's birth. In a nutshell, consumption is upgrading.
In August of last year, Wang Feng made a debut with Filil headphones. The official caliber is: "Fiil's goal is to make Beats like Chinese brands, learn from the millet model, position light luxury, take the high-end line, and get involved in streaming media and music social."
This year's Tanabata, Filil released its second flagship product, Diva, which launched a 35-day JD crowdfunding program. After 41 hours, the crowdfunding amount exceeded 10 million yuan.
Wang Feng revealed to the media that in the past 9 months, Fiil’s first-generation sales reached 75,000 units, and the balance of revenue and expenditure will be achieved by the end of the year. If converted into single-month shipments, CTO Funing told Lei Feng: " About 10,000 units. "
In the late autumn of 2014, under the introduction of Wu Shichun, the plum blossom venture capitalist, and Zhang Ye, the capital of Qingshan Mountain, Suining saw Wang Feng for the first time and had a meal together at Sanyuan Bridge in Beijing. On the dinner table, Ning Ning took out several earphones made by Plantronics to listen to Wang Feng. The latter’s subjective feelings were recognized by Funing.
At this point, Suining began to seriously consider the "partnership" thing.
Prior to this, Suining was in charge of research and development at Plantronics. Wang Feng, for him, only "is a person living in television." When Lei Fengwang (searching "Lei Feng Net" public concern) asked why he decided to start a business, Suining asked: "I am 38 years old this year. Do you know what it means to be a man of this age?" He continued after the pause. “Although I don’t have the Fiil CEO’s money, but my money is enough. Life is at this stage and it will be regrettable not to sprint once.â€
After entering Filil, Suining set about forming a team. He hopes that people can get started immediately and do not need training. However, the difficulty of recruitment is obviously higher. "Options and equity may not be able to satisfy a person who does not want to run around." During that time, several people refused his invitation and they agreed to see it. In the end, a few of Plantronic's old colleagues decided to continue to serve as the main force of Suining.
In Suining's eyes, flying is a more important quality than warm blood . Therefore, unlike many start-up companies, the Fiil team's average age is around 35. However, this does not mean that the startup company's standard fast pace and overtime work here have no soil.
As far as the boss is concerned, Wang Feng should be the most full-time job in Suining’s career. As a result, his work model at Fiil became , the program was written well, and he flew to the location of Wang Feng to discuss and make decisions. The frequency was about once a month.
Netizens first knew that when Wang Feng was doing headphones, he was particularly distressed with Filil. During that time, the R&D team was very depressed because cheap attacks almost ignored their presence and they thought that Wang Feng was doing headphones.
This situation is rather unexpected. However, looking at it in two parts, Suining understands that if Wang Feng's own aura isn't there, nobody knows Fiil until now. This is the price that must be paid for a staged victory.
Today, "Wang Feng is doing headphones" has become a normal state, and people will not feel surprised at this. Thus, for Funing, it is his duty to remove the equal sign between Fiil and Wang Feng.
After setting up the company in March of last year, Filil cooperated with the "China Good Voice" schedule and released the first product in five months. Instead of saying, "At that time, it was really a feeling that the body was being hollowed out. You could hardly understand a group of people. The number of sequelae of large people staying up late will be much worse .†Fiil then held a blind listening meeting. The black-haired fans were pleased with Suining, at least showing that they did not use quality for time.
They raced against time in the past year, and now the end of the stage is faintly visible: set a small target first, say, sell it to 10,000 units in a single month.
postscript
Fiil's Suzhou laboratory is located in the Eastern Science Park, where Fiil's hardware research and development is mainly undertaken. The acoustics team that has been building for more than a year put “two sets of head-mounted equipment on the wearing comfort of the human ear and the head and beam compression mold†in the R&D room, a professional anechoic room, and a dedicated Communication module test independent test room, measurement of static electricity and other details index system, a set of professional company product operation design and evaluation process.
After the interview, the CTO opened the old version of the Sagitar 1.6 automatic file and lost in the parking lot. In the process, he is always modest and asks questions. He told Lei Fengwang that Chinese brands are synonymous with the "bad" headphone market, and we want to "educate" this market.
The JUK universal Screw Terminal Block series has the typical features which are decisive for practical applications:
l The universal foot allows the terminal blocks to be easily snapped onto the NS35 or NS32 DIN Rail with G shape.
l Closed screw guide holes ensure screwdriver operation perfect.
l For terminal block with different wire cross-sectional areas, complete accessories are available, such as end plates, partition plates, etc.
l Potential distribution achieved by fixed bridges in the terminal center or insertion bridges in the clamping space.
l Same shape and pitch Grounding Terminal Blocks as the JUK universal series.
l Adopt ZB marker strip system,achieve unified identification.
Screw Terminal Block Block,Screw Disconnect Terminal Block,Cage Spring Terminal Block,Spring Clamp Terminals
Wonke Electric CO.,Ltd. , https://www.wkdq-electric.com