In the era of Internet technology revolution, the market will never wait for you because you are the giant of the industry. For all the participants in it, not only to look at the future trends, but also to choose the way to win the future.
Google has always been one of the giants of the Internet industry. It is the world's largest and most popular search engine. It is not only satisfied with search, but has been devoting itself to the development of Internet big data, cloud computing, and advertising technologies. A large number of Internet-based products and services such as Gmail, Google Maps, Android, etc. However, the multi-domain involvement has also caused Google to face a more problematic headache because of the confusion and repetition of internal product classification (for example, Gtalk, Messenger, Hangouts, and the artificial intelligence introduced in April this year just for mobile chat tools). The chat tools Allo and Duo, etc.), almost no one product entered the industry first-tier level.
Recently, Google finally made a simplification of its products, this time it is a function of the chat tool.
According to the verge report, recently, Google announced that it will stop live streaming of Hangouts chat tool next month, transfer it to YouTube, and will also develop YouTube's live broadcast service in the future.
Hangouts is currently one of Google’s most important chat tools. Its live broadcast feature “Hangouts On Air†was born in 2012 in the PC Internet era. At first, Hangouts On Air was added as a Hangouts web chat tool. Google hopes to enhance the social features of some communities and promote video chat among several good friends to more people. Subsequently, this function has been extended to some extent, there are some celebrities or celebrities, and even Obama and Pope Francis, the first pope in Latin America are using this product for a large number of users live video.
In fact, Hangouts was previously affiliated with Google+, a social network developed by Google. However, in the social networking market, Google+ has never been favored by people in the same way as social media such as Facebook, Twitter, and LinkedIn. For users, the reason why many people use Google+ is mostly because after logging in, you can use Gmail, Google Drive, and all other Google apps. However, people do not seem to be actively using its social networking features. Later, Google has completely abandoned Google+ and splits its valuable features into separate applications such as Google Photos and Hangouts, a mobile chat tool.
Previously, Google will clean up a number of chat tools, established Hangouts "flagship" status tool, but Google Global Developers Conference this year, Google has announced the re-development of two new mobile phones with artificial intelligence technology The chat tools Allo and Duo have been implanted with a chat robot function. This also triggered speculation that the new chat tool will replace Hangouts.
However, Google spokesperson said in an interview that Hangouts will not be replaced and will still exist as a product alone. Perhaps Google saw the advantages of the YouTube Live Platform, so it cancelled the same features of the Hangouts internal product.
In the chat market, Google started earlier, but has always faced strong competitors, such as Facebook’s Whatsapp and China’s WeChat, both occupying market opportunities with a strong user base. This time, Google canceled the Hangouts live broadcast. It wasn't known whether it would make Hangouts' functions more focused and streamlined. It also made Google wish to go smoother on the road to live video streaming.
In any case, Google has been trying for a long time and it is constantly being attacked. But in the Internet age, there was no progress without failure.
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