On the one hand, the market scale continues to expand, on the other hand, the profit level continues to decline; on the other hand, large enterprises are getting bigger and bigger with the help of capital power, while the survival space of small and medium-sized enterprises is constantly compressed. Perhaps this is a testimony to Zhang Xiaofei, chairman of Gaogong LED. "The booming LED lighting is an excellent opportunity, but not every company can benefit from it."
The package is so, the power supply is so, and the phosphor is no exception. According to a survey by the High-Tech Research Institute LED Research Institute (GGII), the sales volume of phosphors in 2015 was 184 tons, up 34.8% year-on-year. However, sales growth did not increase sales, but it also appeared last year. The decline, the output value of about 695 million yuan, a year-on-year decrease of 12.63%.
For phosphor companies, the price of yellow and green powder almost fell to the end, and the yellow powder even fell to 8 cents/gram. If no new products introduce new profit growth points, phosphor companies are unsustainable. Previously, Gaogong has paid attention to the fact that most phosphor companies are actively introducing fluoride phosphors to backlights. However, there are exceptions in the phosphor field.
From the perspective of the layout of the industrial chain, Sichuan Xinli Light Source is special, not only in the phosphor industry, but also in the terminal application field. Therefore, Xinli Light Source can obtain the first-hand customer demand information from the LED lighting market; on the other hand, it can adjust the product direction according to market feedback to better meet customer needs. At the same time, the perfect industrial chain enables Xinli Light Source to not only effectively control costs, but also to maintain self-sufficiency in phosphors.
“The market price of phosphors will continue to decline. For Xinli Light Source, the products will be deeply integrated, and the system solutions provided to customers will replace the simple provision of products, and the products will be sold in the form of solutions, which are mainly customized and high. Performance products and solutions highlight the good performance advantages," said Zhang Qiang, CEO of Xinli Light Source.
At the same time, Xinli Light Source will also focus on the current plant lighting field. “As plant lighting needs increase and differentiate, Xinli Light Source will provide a plant lighting phosphor solution for different needs. In the future, some lighting products may be developed in the field of plant lighting.â€
In the first half of last year, Xinli Light source attracted more than 40 million foreign trade orders for half a year, and the domestic and international sales forecast is expected to achieve a high growth target of 30%. Xinli Light Source attracts customers' attention, as well as global original, international leading AC LED technology, excellent light engine products, and mature intelligent lighting technology.
"In the future, Xinli Light Source strives to promote the smart city process with intelligent street lamps, and develop indoor business with smart homes. The indoor and outdoor projects are carried out in parallel. With the unique light engine of Xinli, we cooperate with domestic and foreign lighting manufacturers to practice new forces. The corporate vision of 'making humans live a better life'!" Zhang Qiang said.
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