Small appliances "good scenery"

In this year's overall downturn in the home appliance market, the small home appliance industry is naturally hard to keep up its own, no longer the first two years of rapid growth, but small household electrical appliance companies through the adjustment of product structure, upgrade to the high-end products to enhance the added value, and take a variety of Active and effective market pulling measures and rational use of e-commerce channels have kept the small home appliance industry as a whole better than the home appliance industry.

Statistics show that in the first three quarters of this year, the overall market size of the small household appliance industry fell slightly from 2% to 5%. The three quarterly reports released by small home appliance listed companies in the previous two months can also be seen as the year-on-year revenue and net profit of the company. The growth rate has declined, and the trend of rapid growth in the past two years is no longer seen.

The earnings data of several companies are not good looking. Jiuyang's revenue in the third quarter decreased by 15.02% year-on-year, net profit decreased by 20.62% year-on-year, revenue in the first three quarters decreased by 8.21% year-on-year, net profit decreased by 10.66% year-on-year, and total revenue and net profit of Supor fell in the first three quarters of the same period respectively. At 4.26% and 5.5%, ASD's revenue and net profit for the first three quarters decreased by 12.08% and 44.02% year-on-year, respectively. The main and net profits of Alibaba in the first three quarters of the previous year fell 12.15% and 45.96% respectively year-on-year.

In spite of this, the overall situation of the small household appliance industry is still better than other home appliance categories. The data shows that the market size of white and black electricity in the first three quarters had a decrease of about 10% year-on-year, while the decline rate of the small household appliances industry was much more moderated. , And some products are still growing, it is expected that rice cookers, cookers, water purification industry sales will exceed 10 billion yuan, the first three quarters of electric kettle industry also achieved volume, the amount increased.

Industry insiders remain optimistic about the overall trend of the small household appliances industry. This has also led some large home appliances brands to extend their reach into the field of small home appliances this year. Changhong has officially entered the field of small home appliances and launched Changhong brand electric pressure cookers, induction cookers and other products. Samsung introduced high-end air purifier products, and TCL also announced its entry into the air purifier industry.