Skyworth Digital believes that in the domestic set-top box market, Xiaomi is their biggest competitor. In 2015, they hoped to further rely on smart network boxes to occupy the domestic market, first of all to build up the brand of Skyworth Digital in the domestic market.
According to Skyworth's financial report, as of the end of 2014, Skyworth's digital set-top boxes achieved volume sales in 89 countries, among which market share in Africa, India, Thailand, and the Philippines ranked first.
According to data provided by Skyworth Digital, Skyworth’s digital set-top box accounts for 10% of the global supply.
According to market research firm Infonetics Research, by 2018, global OTT pay-TV revenue will increase from $5.8 billion in 2014 to $10 billion. While expanding overseas markets, Skyworth Digital still pays close attention to the development of domestic smart network set-top boxes (Internet OTT).
The total export revenue of Skyworth Digital in 2014 has been reduced by 11.83% year-on-year. In 2013, sales in India was 740 million yuan, compared with only 300 million yuan in 2014. In this context, the domestic market is even more important for Skyworth numbers.
Skyworth Digital believes that in the domestic set-top box market, Xiaomi is their biggest competitor. In 2015, they hoped to further rely on smart network boxes to occupy the domestic market, first of all to build up the brand of Skyworth Digital in the domestic market.
In order to seize this market, Skyworth Digital has focused its attention on cooperation with radio and television operators and the promotion and promotion of independent brands. Shi Chi said that Skyworth Digital has developed a system for users of broadcasting and television to enable users of broadcasting and television to view the original contents of local TV stations through various screens. At the same time, Skyworth Digital also cooperates with Broadcasting Systems in smart services, smart business circles, smart communities, and local O2O services.
At present, Skyworth Digital's OTT box has about 3 million active users, plus Skyworth TV users sharing its cloud platform, and users' figures can be expanded to more than 7 million.
Shi Chi revealed that Skyworth TV box will invest 300 million yuan in brand marketing because its market awareness in the domestic market is not high. Currently, Skyworth has begun to sell products on JD.com and Tmall. It also plans to increase sales on other e-commerce channels and enter terminal stores.
In the smart city and smart home ecosystem, Skyworth figures have begun to be deployed. Skyworth Digital hopes to rely on more intelligent terminals to diversify its business and improve the profitability structure of Skyworth's digital future.
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