Guangri shares joint venture to set up an advertising company to enter the elevator media market

On the evening of May 19, Guangri Co., Ltd. (600894) issued an announcement to jointly establish Guangzhou Zhongcheng Guangri Media Advertising Co., Ltd. with Guangdong Zhongcheng Chuang Investment Co., Ltd.

The announcement shows that the newly established advertising company has a registered capital of 10 million yuan and a total investment of 225.293 million yuan, of which 40% is invested by Guangri Co., Ltd. and 60% by Guangdong Zhongcheng Chuang Investment Co., Ltd.

Zhongcheng Guangri plans to set up an advertising platform by renting elevator media system equipment. Guangri shares set up an advertising company this time. The biggest advantage in the field of elevator media lies in the huge elevator stock resources accumulated by the company, as well as the elevator system integration and media remote push capability, which will subvert the original elevator media operation mode.

According to the company, Zhongcheng Venture Capital has rich business experience and market resources in media promotion. Through the complementary advantages and strong combination, it has opened up the advertising market of domestic elevator media and other media, making it a new profit growth point for the company.

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