Electronic enthusiasts news : Looking back in 2012, Linear Technology CEO Lothar Maier believes that overlooking the challenging global economic situation can be found, this is a period of caution. However, many of Linear Technology ’s decisions this year will have a long-term impact, because technology is never static, and products developed today will enter the final product designed by customers within the next 2 to 4 years. Therefore, no matter how long the economic austerity lasts, or no matter how strong the momentum of economic recovery in the future, Linear Technology will continue to focus on developing products for the industrial and automotive markets, which will continue to be the key market for these products. . There will be growth in these markets, and this growth is largely independent of economic prospects. These markets are undergoing a strong innovation cycle, which has promoted greater demand for electronic product functions that Linear Technology analog products can achieve.
Figure 1 Lothar Maier, CEO of Linear Technology
The development of Linear Technology in the past three years has proved that the above views are correct. In the past three years of economic turmoil, the industrial and automotive market segments in the simulated market have experienced substantial growth, with growth rates almost double the overall growth rate of the simulated market. Linear Technology was aware of this innovation cycle from the beginning, and the design of new products has always been aimed at the industrial and automotive markets. The company's annual compound annual growth rate of sales revenue in the industrial and automotive markets has reached 11.9% and 40.6%, far exceeding the overall growth rate of the market. This performance has allowed Linear Technology to surpass its competitors in the past 3 years. .
"We are always thinking about the longer-term future, thinking about which markets will promote growth, and what products we should design today to seize the growth opportunities. The field of intelligent networks and energy harvesting is a newly emerging market with unlimited business opportunities. In the future, billions of smart connected devices powered independently by energy harvesting devices will provide incredible opportunities for analog products. Linear Technology ’s SmartMesh wireless technology can be used to provide complete and wireless network-based solutions. The solution uses low-power electronic components that can be powered by our energy harvesting products. No matter how uncertain the economic outlook is, these energy harvesting products and other new products under development will enable new markets and support future market growth. "Lothar Maier has already planned for the company's 2013 and even longer-term future and is full of confidence in the market.
During the past 30 years, Linear Technology has been committed to designing, manufacturing and selling a wide range of high-performance analog integrated circuits. Its products are mainly used in communications, networking, industry, automotive, computers, medical, instrumentation, consumer , And military and aerospace systems. In 2012, Linear Technology has released nearly a hundred new products. In addition to the power supply products that have strong market competitiveness, it also launched dozens of new mixed-signal products. It is quite consistent to continue to focus on developing products for the industrial and automotive markets. It seems that in 2013, industrial and automotive applications will be the main market for analog and mixed-signal semiconductor companies.
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