Baidu's acquisition of Jinshan network nears completion

Recently, a public announcement from Jinshan Software has almost confirmed the rumors that have been hotly debated by the Internet industry recently. Kingsoft announced that it is currently in preliminary negotiations with an independent third party for a potential sale, but has not yet reached any actual acquisition agreement. The industry has been rumored that Baidu intends to invest in the Jinshan network, its purpose is to control Qihoo 360's share in the field of Internet security.

Baidu does not seek "make money" if it cooperates with Jinshan

According to media reports, Baidu has conducted several discussions with Kingsoft and Tencent, and the three parties have reached an agreement that they will jointly enter the Internet security field. According to sources, Baidu plans to launch its own anti-virus software in addition to helping expand the installed capacity of Kingsoft through search promotion. For this rumor until the press release, including Baidu, Jinshan and Tencent and other aspects have not made a positive response, for the time being can not be confirmed. However, the announcement issued by Kingsoft shows that the relevant capital operation is indeed already underway.

As early as last September, when Baidu took the lead in setting up the first Internet Security Alliance, five companies including Tencent, Kingsoft, and Rising had already stood on the same boat. Now if Baidu wants to have more on the Jinshan network, The right to speak does not surprise the industry, because the challenge from 360 in the "3B Wars" has allowed Baidu to personally feel the "user value" extended by the 360 ​​security software with a large installed capacity. With more energy to go deep into search, the best way is to let its backyard catch fire and shake its status in the field of Internet security. Looking at the current domestic Internet security companies, it seems that only Kingsoft Networks has this hope.” According to industry insiders, If Baidu can reach cooperation with Kingsoft Network, it should not be a financial investment, but more strategic considerations. "With Baidu's financial resources, investing in Jinshan Networks is just a matter of a thousand counts, and its true financial impact is not significant. It is also unrealistic to expect Kingsoft to contribute profits to Baidu. This investment is not for 'making money'."

360 Welcomes Fair Competition

As a representative enterprise in the Chinese Internet, Baidu, Jinshan, and Tencent have a common feature, that is, Duohe 360 ​​has a "festival," while rumors of Baidu and Jinshan in the field of Internet security. Cooperation will naturally make the 360, which holds the top share of the domestic Internet security software market, not be easy. In an interview with reporters, Zhou Hongyi, the chairman of the company, informed the news that the alliance had been formed in advance. “The two largest monopolies have jointly supported a minion and engaged in monopolistic alliances, allegedly to break monopolies. This is the biggest joke of the Chinese Internet.”

For industry rumors, 360 officials also sent an official response to the Nanfang Daily reporter. In the response, 360 said that "welcome all forms of fair competition, only competition can bring benefits to users, but also hope that Baidu can face the 360 ​​into the search field, fair competition." And for those interested in cooperation with Jinshan, 360 also to The title of "some Internet companies" fight back.

In terms of 360, said: "Some Internet companies in order to curb 360 search so.com into the search market, on the one hand through the production of false rumors to combat the 360's security reputation, on the other hand tried to conquer 360 through the alliance of 360 competitors. Hope they At the time of alliance, the first to consider the real reasons 360 users are welcome, the second hope that they first clear their own harm to the interests of users, clear false medical advertising." For the possible "association", 360 seems to have felt It is unavoidable and hopes that “all alliances should be considered in the interests of users, rather than using monopoly positions to divide fertilizer users, and it should not be aimed at curbing the development of their opponents. We hope that China’s Internet will develop in a healthy manner and hope that Baidu will face the positive aspects of 360 search. Competition, any tactical level of interference containment, can not replace the user's choice of real and safe search."