On August 25th (local time on the 24th), the District Court of San Jose, California, issued a verdict ruling that South Korea’s Samsung company infringed Apple’s six patents and required Apple’s payment of US$1.05 billion. This news quickly spread and caused heated discussions.
Undoubtedly, Apple is a well-deserved leader in the tablet PC market. After this verdict, the advantages of its leader will once again expand. In the Chinese tablet PC market, according to the survey conducted by Analysys International, Apple's market share reached 72.66% in the second quarter of 2012, Lenovo ranked second with 8.38%, and the squatters scored 3.33%.
"Now, fortunately and unfortunately, we have a tablet computer. We have the strongest coach, Apple, but the coach may knock you down at any time." Beijing Yuren Sakamoto Information Technology Co., Ltd. (hereinafter referred to as Sakamoto Sakamoto ) Chairman and CEO Du Guoyu said. On August 28, Sakamoto released a new generation of T5.
Not long ago, Haier Computer MIX X5 was quietly listed. This product between mobile phones and tablets has attracted the attention of users. "Do not expect much results, just want to make a satisfactory product for themselves." Haier computer-related responsible person said on Weibo.
"Where did domestically-made tablet computers sell?" Many people may ask such questions. At present, the difference between the domestic tablet PCs and Samsung and Apple's brands is obvious. Many brands, such as Great Wall and Malata, have their own tablet products, but sales are not satisfactory. Under this circumstance, how to break through? Differentiated routes taken by the squatters and Haier computers can provide some references.
There is no way out without differentiation
"I think that many tablet PC makers have not found North now and do not know where they are headed." Du Guoyu said this is based on judgments about the market situation. "Some users may think that if a tablet sells for 5,000 yuan, which is more expensive than an iPad, how is this possible? In fact, even if we drop a few thousand dollars, we still won't buy our products. The price is the long-term of the cottage manufacturers, they can make the price 1/3 of yours.The brand can't break the apple, the price can't fight the cottage, how to break through?Therefore, the goal of the copybook is to lock in 5%~10. % of the target population meet their needs and make their own characteristics. At least in this area, we did not feel the pressure."
Among tablet computers, the unique look of the scorpion is hard to confuse with other products. Its core applications are also significantly different from other tablets. “The user with the highest viscosity is the handwritten meeting record, schedule, and task provided by the notebook, followed by the Internet, and the third is the application of the book city in the mall.†Fang Liyong, the CTO of the People’s Republic of China, stated that this Reflects the basic characteristics of the squatters and users: preference for business and learning, ages focused on 60s and 70s, and simple entertainment needs. Therefore, Deaf is focusing on meeting the needs of such users and is dedicated to enhancing the relevant experience.
"The script for double-touching by the squatters is not the same as other products." Jiang Yufei, president of the renminbi writer, introduced that in the notebook, the response of the opponent to the touch is not the same. Input, but can perform page turning operation by hand. At the same time, finger touches are not recognized during the handwriting process. “This avoids the problems caused by the mishandling of the palms and wrists when writing with a pen in some other products.â€
At the time of the release of the T3 copy of the Scorpion, there were no products with double-touch on the market. At that time, the reporter had asked about the realization of the double-touch of the handwriting and had not received a clear reply. "Whether we want to double-touch, we have heatedly debated within us, because we need to keep the user's comfort when writing. We can't always let users write the old cantilever by adding finger touches. After repeated arguments, we are right now. This program is quite satisfactory.†Jiang Yufei introduced.
"We absolutely will not do similar products with other products." Du Guoxi said, "To find our own core user base, we focus on their needs, will be the best experience, is our way. In the future, we also Will always stick to this road."
Coincidentally, Haier’s MIX X5 is also a differentiated product. Haier had previously launched the HaiPad tablet but the response was flat. After two years, Haier’s MIX X5 did not choose the largest 10 inches and 4 inches. Instead, it focused on the size of 5 inches and sent tablets and smart phones at the critical point.
Fighting prices is not as good as product
"A lot of people have questions about our prices. In fact, many of our costs are invisible to them." Talking about price issues, Du Guoxi said that Samsung and Apple itself have scale advantages and brand premium space. "To compete with it, we must first make the product sufficiently good to not consider the price issue."
In order to make the experience a success, the eponymous T5 reluctantly gave up the electromagnetic pen of domestic suppliers and still used Wacom's electromagnetic pen. "Wacom has a long development cycle and high costs, but although the domestic plan can generally meet the demand, it is always a bit tricky. In the end, we have to reluctantly give up." Du Guoxi said.
In addition, in all aspects of the screen's integration process, the Scorpio did not choose to compromise on price-to-performance, but chose the best solution. “Tablet PCs are faced with cost choices: the screen's different bonding processes will be a few hundred dollars, affecting the brightness and clarity. The leather case has a choice of 10 yuan and a choice of 70 yuan. Many costs are not visible to the user. , but in the end it will affect the user experience. To fight the price will have to reduce the quality of the product, it is better to do the best product.†Du Guozhen said that many users of the 壹 壹 有 有 have a strong stickiness, because the 壹 壹 壹 在Persistence in this regard.
In terms of application integration, the Scorpio copybook also makes targeted integration for users. On the basis of notepads and handwriting emails with the highest viscosity, the Sakamoto account provides the user with the ability to share data with the PC through the SKU account, and also provides users with more extensive books and entertainment applications. Specifically, the reporter even saw health protection products in the mall of the scorpion, which has jumped out of the general application of the mall. “Our application selection is still focused on the characteristics of our users, focusing on business applications, learning content and the products they need. In the future, what we need to do is to enhance the user’s industry experience. We are currently working with partners. R & D using handwriting for OA office, and business systems combined with the program." Fang Li Yong introduction.
Haier put MIX X5's focus on energy saving. The first prototypes of the MIX X5 can be used for two days or so, and Haier is still improving its endurance through new power solutions. “The most important thing for large-screen products is the power consumption problem. Since this size has been chosen, solving the power consumption problem is a top priority,†said Haier’s computer-related person in charge. In netizen testing, MIX X5 has a maximum standby time of up to one week, and it can meet all-weather demand when used intensively, which greatly improves the user experience.
Greet the era of changeable tablets
At many conferences, a wide variety of flat-panel concept products will attract people's attention: they can fold and flip, and so on. However, in the past few years, there is still no such product on the market. Simple configuration, price competition makes people feel bored. In the era of functional machines, the stunning feelings that V70, 8855 and other products have brought to people have not been reproduced for a long time.
Mobile devices should not be stereotyped. Differentiation is the way out for competition. This is especially true for domestic brands that are still weak in brand awareness and user awareness. The scorpion and the Haier MIX X5 have made a good start, hoping that the era of changeable tablets will come soon.
Undoubtedly, Apple is a well-deserved leader in the tablet PC market. After this verdict, the advantages of its leader will once again expand. In the Chinese tablet PC market, according to the survey conducted by Analysys International, Apple's market share reached 72.66% in the second quarter of 2012, Lenovo ranked second with 8.38%, and the squatters scored 3.33%.
"Now, fortunately and unfortunately, we have a tablet computer. We have the strongest coach, Apple, but the coach may knock you down at any time." Beijing Yuren Sakamoto Information Technology Co., Ltd. (hereinafter referred to as Sakamoto Sakamoto ) Chairman and CEO Du Guoyu said. On August 28, Sakamoto released a new generation of T5.
Not long ago, Haier Computer MIX X5 was quietly listed. This product between mobile phones and tablets has attracted the attention of users. "Do not expect much results, just want to make a satisfactory product for themselves." Haier computer-related responsible person said on Weibo.
"Where did domestically-made tablet computers sell?" Many people may ask such questions. At present, the difference between the domestic tablet PCs and Samsung and Apple's brands is obvious. Many brands, such as Great Wall and Malata, have their own tablet products, but sales are not satisfactory. Under this circumstance, how to break through? Differentiated routes taken by the squatters and Haier computers can provide some references.
There is no way out without differentiation
"I think that many tablet PC makers have not found North now and do not know where they are headed." Du Guoyu said this is based on judgments about the market situation. "Some users may think that if a tablet sells for 5,000 yuan, which is more expensive than an iPad, how is this possible? In fact, even if we drop a few thousand dollars, we still won't buy our products. The price is the long-term of the cottage manufacturers, they can make the price 1/3 of yours.The brand can't break the apple, the price can't fight the cottage, how to break through?Therefore, the goal of the copybook is to lock in 5%~10. % of the target population meet their needs and make their own characteristics. At least in this area, we did not feel the pressure."
Among tablet computers, the unique look of the scorpion is hard to confuse with other products. Its core applications are also significantly different from other tablets. “The user with the highest viscosity is the handwritten meeting record, schedule, and task provided by the notebook, followed by the Internet, and the third is the application of the book city in the mall.†Fang Liyong, the CTO of the People’s Republic of China, stated that this Reflects the basic characteristics of the squatters and users: preference for business and learning, ages focused on 60s and 70s, and simple entertainment needs. Therefore, Deaf is focusing on meeting the needs of such users and is dedicated to enhancing the relevant experience.
"The script for double-touching by the squatters is not the same as other products." Jiang Yufei, president of the renminbi writer, introduced that in the notebook, the response of the opponent to the touch is not the same. Input, but can perform page turning operation by hand. At the same time, finger touches are not recognized during the handwriting process. “This avoids the problems caused by the mishandling of the palms and wrists when writing with a pen in some other products.â€
At the time of the release of the T3 copy of the Scorpion, there were no products with double-touch on the market. At that time, the reporter had asked about the realization of the double-touch of the handwriting and had not received a clear reply. "Whether we want to double-touch, we have heatedly debated within us, because we need to keep the user's comfort when writing. We can't always let users write the old cantilever by adding finger touches. After repeated arguments, we are right now. This program is quite satisfactory.†Jiang Yufei introduced.
"We absolutely will not do similar products with other products." Du Guoxi said, "To find our own core user base, we focus on their needs, will be the best experience, is our way. In the future, we also Will always stick to this road."
Coincidentally, Haier’s MIX X5 is also a differentiated product. Haier had previously launched the HaiPad tablet but the response was flat. After two years, Haier’s MIX X5 did not choose the largest 10 inches and 4 inches. Instead, it focused on the size of 5 inches and sent tablets and smart phones at the critical point.
Fighting prices is not as good as product
"A lot of people have questions about our prices. In fact, many of our costs are invisible to them." Talking about price issues, Du Guoxi said that Samsung and Apple itself have scale advantages and brand premium space. "To compete with it, we must first make the product sufficiently good to not consider the price issue."
In order to make the experience a success, the eponymous T5 reluctantly gave up the electromagnetic pen of domestic suppliers and still used Wacom's electromagnetic pen. "Wacom has a long development cycle and high costs, but although the domestic plan can generally meet the demand, it is always a bit tricky. In the end, we have to reluctantly give up." Du Guoxi said.
In addition, in all aspects of the screen's integration process, the Scorpio did not choose to compromise on price-to-performance, but chose the best solution. “Tablet PCs are faced with cost choices: the screen's different bonding processes will be a few hundred dollars, affecting the brightness and clarity. The leather case has a choice of 10 yuan and a choice of 70 yuan. Many costs are not visible to the user. , but in the end it will affect the user experience. To fight the price will have to reduce the quality of the product, it is better to do the best product.†Du Guozhen said that many users of the 壹 壹 有 有 have a strong stickiness, because the 壹 壹 壹 在Persistence in this regard.
In terms of application integration, the Scorpio copybook also makes targeted integration for users. On the basis of notepads and handwriting emails with the highest viscosity, the Sakamoto account provides the user with the ability to share data with the PC through the SKU account, and also provides users with more extensive books and entertainment applications. Specifically, the reporter even saw health protection products in the mall of the scorpion, which has jumped out of the general application of the mall. “Our application selection is still focused on the characteristics of our users, focusing on business applications, learning content and the products they need. In the future, what we need to do is to enhance the user’s industry experience. We are currently working with partners. R & D using handwriting for OA office, and business systems combined with the program." Fang Li Yong introduction.
Haier put MIX X5's focus on energy saving. The first prototypes of the MIX X5 can be used for two days or so, and Haier is still improving its endurance through new power solutions. “The most important thing for large-screen products is the power consumption problem. Since this size has been chosen, solving the power consumption problem is a top priority,†said Haier’s computer-related person in charge. In netizen testing, MIX X5 has a maximum standby time of up to one week, and it can meet all-weather demand when used intensively, which greatly improves the user experience.
Greet the era of changeable tablets
At many conferences, a wide variety of flat-panel concept products will attract people's attention: they can fold and flip, and so on. However, in the past few years, there is still no such product on the market. Simple configuration, price competition makes people feel bored. In the era of functional machines, the stunning feelings that V70, 8855 and other products have brought to people have not been reproduced for a long time.
Mobile devices should not be stereotyped. Differentiation is the way out for competition. This is especially true for domestic brands that are still weak in brand awareness and user awareness. The scorpion and the Haier MIX X5 have made a good start, hoping that the era of changeable tablets will come soon.
WENZHOU TENGCAI ELECTRIC CO.,LTD , https://www.tengcaielectric.com