Amazon is discussing start-up projects to allow more advertisers to participate in its video platform, making it a video platform that can compete with YouTube.
Amazon has held several meetings in this regard, suggesting that it is more suitable for advertisers to provide more extensive data to advertisers - what viewers are watching and doing online. Another potential plan is to pair the company with the audited video maker to create sponsored content. Because these contents are essentially an advertisement, Amazon will get some advertising fees.
Amazon also met with several technology companies to discuss how to prevent inappropriate content from appearing next to advertisements.
Digital video advertising is booming. According to eMarketer's data, US video ad spending reached 13.2 billion U.S. dollars. The highest-paying site is YouTube, which will account for 21.7% of U.S. video advertising revenue this year. However, advertisers have been eager to have more places to put video in order to strengthen competition. Advertisers are eager to have a video site of similar size and reach to YouTube.
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