According to reports, Facebook Mark Zuckerberg released an independent virtual reality helmet called Oculus Go. Oculus Go features ultra-light fiber design, mesh belt, foam inner structural layer, fast interchangeable LCD display with resolution of 2560x1440, new generation of lens, space audio, built-in speaker, 3.5 mm headphone jack and single body Motion Controller.
The Oculus Go does not need to be configured with any external devices and is priced at $199. It is scheduled to go on sale early next year.
Zuckerberg did not talk about the product in depth, but said it could fill the gap between the mobile virtual reality helmet and the mature virtual reality helmet Oculus Rift. Mobile virtual reality helmets are cheap, but the functionality needs to be improved. Products such as the Oculus Rift are mature, but need to be paired with expensive computer equipment.
Hugo Barra, Facebook's executive with virtual reality devices, said the Oculus Go uses the same lenses as the Oculus Rift, but has been upgraded to a new generation with a special built-in display, wide viewing angle and clear images. Avoid the so-called screen door effect.
The so-called screen window effect is that the lack of resolution of the virtual reality device causes the user's eyes to directly see the pixels of the display screen, just like watching things behind the screen window.
The Oculus Go will be equipped with speakers, support for Gear VR applications, and a separate controller.
Barra said: "This is the easiest way for people to enter the virtual reality world. We believe that once people have a standalone device, they will spend a lot of time in virtual reality."
Barra also announced a business initiative for Oculus that will allow companies to order Oculus Rift helmets in large quantities. Barra mentioned that German Audi cars are using Rift equipment to attract consumers to buy cars. In addition, Oculus offers its customers a complete set of equipment that enables a room-scale virtual reality experience.
Zuckerberg and Barra also briefly mentioned Oculus Santa Cruz. The outside world currently only knows that this product exists in the form of a prototype and is still under development.
The Santa Cruz helmet is also a stand-alone product that does not require a PC connection and is scheduled to be launched next year. Santa Cruz supports Oculus's inside-out tracking technology, which solves the problem of mobile virtual reality user virtual space walking without the need to install special sensing devices in the room.
Facebook spent $2 billion in 2014 to acquire Oculus and bet on virtual reality technology. In response to this investment, CNBC commented that this was a rare failure in Zuckerberg's decision.
Unlike Facebook's other big deals, such as the $1 billion acquisition of the image social network Instagram in 2012 and the $19 billion acquisition of the instant messaging app WhatsApp in 2014. The investment in Oculus does not seem to pay off.
According to market research firm Canalys, Facebook's Oculus Rift sold less than 400,000 units last year, and its market appeal is less than the same level of HTC Vive and Sony's PlayStaTIon VR, which has shipped more than 1 million units.
Regarding the sales of virtual reality devices, Facebook never disclosed relevant data, but from the situation of the conference on Wednesday, it is still looking for a product that takes both price and function to realize the Oculus sales.
Zuckerberg has fixed the Oculus Rift price at $399. The product was released at a price of $599.99 and then dropped to $499.99. This summer, Oculus once again adjusted its price, and the bundled version (Rift+Touch handle) was only $399. You know, if a consumer favors a product, someone will buy it if they don't cut the price.
Facebook has been selling the concept of socializing through virtual reality, but the respondents are embarrassed, at least for now. In addition, the virtual reality platform lacks the applications that consumers must use, which also makes the Oculus device attractive.
However, the virtual reality industry is still in its infancy, and it is too early to judge Sony's relative success. Canalys also expects to reach 20 million virtual reality helmets by 2020, which means that Facebook still has the potential to counterattack and have the opportunity to convince the world why it wants to buy an Oculus device.
On the other hand, Instagram was 30 million users when it was acquired by Facebook in 2012, and now it has grown to more than 800 million. When WhatsApp was acquired by Facebook in 2014, the number of users was 450 million, and now it is more than 1.3 billion. Facebook's two deals have received good returns in a relatively short period of time, which makes the investment in Oculus less than satisfactory.
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