At the end of September, China’s 3G subscribers exceeded 100 million. Among them, China Unicom's 3G subscribers totaled 30.23 million, and China Mobile’s 3G subscribers approached 50 million.
However, what is embarrassing is that 100% of the mobile phone terminals used by users account for 60% from international brands, and the remaining 30% come from four mainland companies including ZTE, Huawei, Lenovo, and Yulong Cool. The other 10% are divided by small businesses, and almost no shares in the cottages. .
"Operators' purchases of domestic 3G mobile phones are locked in 4 ZTE, Huawei, Lenovo and Cool, and it's hard to get a share." Shenzhen, a mobile phone manufacturer executive told the "First Financial Daily" yesterday, the high cost of 3G smart phones , Carrier subsidies have resulted in uneven distribution between the rich and the poor.
Yi Yi Consulting CEO Zhang Yi said that operator subsidies have become a watershed in the domestic mobile phone market. Although the future will be gradually canceled, but the current mainstream manufacturers are still increasing promotion, trying to use the time difference accounted for the market, he estimated that many mobile phone manufacturers in Shenzhen will close down.
Time difference
Liang Jianquan, director of the Guangdong division of Lenovo's mobile internet and digital home business group, said that operators' subsidy fees do play a key role in the development of smart phones. Currently, 85% of China's mobile phone chain stores and 90% of mobile social channels have cooperation with the three major operators. Smartphone sales have increased 99% year-on-year, while feature phone sales have fallen 3.8% year-on-year.
He said that the largest mobile phone chain store in Guangdong province accounted for 68% of sales of smart phones in China, and retail terminals, such as Guangzhou Longyue Communication, accounted for 70% of smart phone sales. He believes that the overall proportion of smart phones in China will exceed 50% in 2014.
According to Sinodata, the market for smartphones in the thousand-dollar market is growing at the fastest rate, with a market share of between 1,000 yuan and 1,500 yuan reaching 27%. And less than one thousand yuan accounted for 22%. And more than a thousand dollars fell to 18%.
According to the newspaper in Ji'an, Jiangxi, and Heyuan, Guangdong, the market has seen ZTE, Huawei and Lenovo’s smartphones at 1,000 yuan. The main reason is that they have higher phone bills.
“Everyone is borrowing from the operator's Dongfeng to grab share. After all, there are less competitors at the moment.†Liang Jianquan revealed that although from the perspective of the development trend of the international mobile phone market, the three major domestic operators should not cancel the subsidy policy, but the future subsidies The intensity will certainly decline, and the Lenovo smartphone's price advantage will also decline.
Based on this, the four major domestic brands are fully expanding their social channels. Zhang Yi said that socialized sales of smart phones are a trend. Compared with ZTE and Huawei, Lenovo’s mobile social channels have more obvious advantages. He said that Lenovo also wants to take advantage of the current momentum to reshape the glory of 2005 and 2006.
Liang Jianquan said that according to the group's goals, Lenovo's mobile Internet industry is the basis for recreating a Lenovo.
Dilemma
However, this joy is limited to ZTE, Lenovo and other domestic mobile phone manufacturers, the vast majority of mobile phone companies have been dilemma.
A high-level mobile phone manufacturer in Shenzhen said that MediaTek's Android-based chip solution has become quite mature. In addition, a lot of mobile phone solution companies in Shenzhen and Shanghai have made a stable performance of a thousand-dollar smart phone “without a problem,†and it is not at the product level at all. The problem, but the operator subsidies form a threshold in the smart phone market.
At present, most of the Shenzhen mobile phone manufacturers have developed WCDMA+GSM smart phones, but it is very difficult to be selected for Unicom, because there is no call for subsidies to lead the market price higher than ZTE and Lenovo.
Not only China Unicom's WCDMA, China Mobile's TD and China Telecom's CDMA terminals also encountered the same problem, and mobile phone customization and call subsidies are limited to a few manufacturers.
"Although the operator's subsidies have stimulated the development of domestic 3G users, it has also hindered the participation of most mobile phone manufacturers in the domestic 3G initiative." Li Liyou, chairman and CEO of Cellphone chipmaker Spreadtrum, said. In the past two years, he has been lobbying operators to reduce the subsidy for calls or reduce the number of procurements, and to expand the entire Chinese 3G terminal camp.
Based on this, China Mobile has adjusted its TD terminal subsidy policy earlier this year. The terminal pooling scale has shrunk by 2/3. As long as it can enter the mobile TD terminal product pool, it can enjoy call subsidies.
Gao Guiming, senior vice president of Guohong Communications, said that currently the channel sales volume of the operator accounts for more than 20% of the total domestic sales, which may rise to 50% in the future. Therefore, close cooperation with operators has become the basis for healthy development.
Gao Guiming pointed out that whether the successful entry into the operator's customized product library will not only test the performance of mobile phones, but also consider the cost control capabilities of the manufacturers. The cost-effective advantages of successfully selected mobile phone products are obvious. At present, the scale and cost control capabilities of many mobile phone manufacturers have yet to be improved.
"ZTE and Lenovo's customized mobile phone price advantage is on the one hand tariff subsidy. On the other hand, because operators have a greater one-time purchase, which greatly reduces the cost." Gao Guiming said.
However, what is embarrassing is that 100% of the mobile phone terminals used by users account for 60% from international brands, and the remaining 30% come from four mainland companies including ZTE, Huawei, Lenovo, and Yulong Cool. The other 10% are divided by small businesses, and almost no shares in the cottages. .
"Operators' purchases of domestic 3G mobile phones are locked in 4 ZTE, Huawei, Lenovo and Cool, and it's hard to get a share." Shenzhen, a mobile phone manufacturer executive told the "First Financial Daily" yesterday, the high cost of 3G smart phones , Carrier subsidies have resulted in uneven distribution between the rich and the poor.
Yi Yi Consulting CEO Zhang Yi said that operator subsidies have become a watershed in the domestic mobile phone market. Although the future will be gradually canceled, but the current mainstream manufacturers are still increasing promotion, trying to use the time difference accounted for the market, he estimated that many mobile phone manufacturers in Shenzhen will close down.
Time difference
Liang Jianquan, director of the Guangdong division of Lenovo's mobile internet and digital home business group, said that operators' subsidy fees do play a key role in the development of smart phones. Currently, 85% of China's mobile phone chain stores and 90% of mobile social channels have cooperation with the three major operators. Smartphone sales have increased 99% year-on-year, while feature phone sales have fallen 3.8% year-on-year.
He said that the largest mobile phone chain store in Guangdong province accounted for 68% of sales of smart phones in China, and retail terminals, such as Guangzhou Longyue Communication, accounted for 70% of smart phone sales. He believes that the overall proportion of smart phones in China will exceed 50% in 2014.
According to Sinodata, the market for smartphones in the thousand-dollar market is growing at the fastest rate, with a market share of between 1,000 yuan and 1,500 yuan reaching 27%. And less than one thousand yuan accounted for 22%. And more than a thousand dollars fell to 18%.
According to the newspaper in Ji'an, Jiangxi, and Heyuan, Guangdong, the market has seen ZTE, Huawei and Lenovo’s smartphones at 1,000 yuan. The main reason is that they have higher phone bills.
“Everyone is borrowing from the operator's Dongfeng to grab share. After all, there are less competitors at the moment.†Liang Jianquan revealed that although from the perspective of the development trend of the international mobile phone market, the three major domestic operators should not cancel the subsidy policy, but the future subsidies The intensity will certainly decline, and the Lenovo smartphone's price advantage will also decline.
Based on this, the four major domestic brands are fully expanding their social channels. Zhang Yi said that socialized sales of smart phones are a trend. Compared with ZTE and Huawei, Lenovo’s mobile social channels have more obvious advantages. He said that Lenovo also wants to take advantage of the current momentum to reshape the glory of 2005 and 2006.
Liang Jianquan said that according to the group's goals, Lenovo's mobile Internet industry is the basis for recreating a Lenovo.
Dilemma
However, this joy is limited to ZTE, Lenovo and other domestic mobile phone manufacturers, the vast majority of mobile phone companies have been dilemma.
A high-level mobile phone manufacturer in Shenzhen said that MediaTek's Android-based chip solution has become quite mature. In addition, a lot of mobile phone solution companies in Shenzhen and Shanghai have made a stable performance of a thousand-dollar smart phone “without a problem,†and it is not at the product level at all. The problem, but the operator subsidies form a threshold in the smart phone market.
At present, most of the Shenzhen mobile phone manufacturers have developed WCDMA+GSM smart phones, but it is very difficult to be selected for Unicom, because there is no call for subsidies to lead the market price higher than ZTE and Lenovo.
Not only China Unicom's WCDMA, China Mobile's TD and China Telecom's CDMA terminals also encountered the same problem, and mobile phone customization and call subsidies are limited to a few manufacturers.
"Although the operator's subsidies have stimulated the development of domestic 3G users, it has also hindered the participation of most mobile phone manufacturers in the domestic 3G initiative." Li Liyou, chairman and CEO of Cellphone chipmaker Spreadtrum, said. In the past two years, he has been lobbying operators to reduce the subsidy for calls or reduce the number of procurements, and to expand the entire Chinese 3G terminal camp.
Based on this, China Mobile has adjusted its TD terminal subsidy policy earlier this year. The terminal pooling scale has shrunk by 2/3. As long as it can enter the mobile TD terminal product pool, it can enjoy call subsidies.
Gao Guiming, senior vice president of Guohong Communications, said that currently the channel sales volume of the operator accounts for more than 20% of the total domestic sales, which may rise to 50% in the future. Therefore, close cooperation with operators has become the basis for healthy development.
Gao Guiming pointed out that whether the successful entry into the operator's customized product library will not only test the performance of mobile phones, but also consider the cost control capabilities of the manufacturers. The cost-effective advantages of successfully selected mobile phone products are obvious. At present, the scale and cost control capabilities of many mobile phone manufacturers have yet to be improved.
"ZTE and Lenovo's customized mobile phone price advantage is on the one hand tariff subsidy. On the other hand, because operators have a greater one-time purchase, which greatly reduces the cost." Gao Guiming said.
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