In recent years, along with the alternating circulation of consumption upgrades and technology, the development of the traditional TV industry faces many variables. Following OLED, quantum dot, HDR and other technology hot spots, the television industry once again locked in a new target, namely artificial intelligence.
Artificial intelligence is no stranger to everyone. Since AlphaGo won the human-machine Go game last year, artificial intelligence has become the industry's focus. Nowadays, artificial intelligence has been applied to the television field and it has become a new front for TV companies.
Smart TV enters deepwater areas as a product of the combination of the Internet and traditional TVs. With better interactivity and content services, smart TVs quickly replace traditional single-output functional TVs and subvert the traditional TV industry. According to the analysis data of the color TV market in February 2017 released by Ovid Cloud Network, the penetration rate of smart TV in February was as high as 83%, which was a 9% increase year-on-year.
Although the current smart TV coverage is large enough, after investigation, many users have found it inconvenient to use multi-level menus and search functions. The complicated operation interface is often overwhelming, and the pain points of elderly people with higher boot frequency are even higher. Highlighted. The development of smart TV is in a new period of anxiety. The new requirements of user experience catalyzes the introduction of smart TVs into deep water areas, and smart TVs have come to the stage of the development of artificial intelligence televisions.
“Artificial intelligence is the simulation of human consciousness and thinking information process. Artificial intelligence is not human intelligence, but it can think like a human being, and it can also exceed human intelligence,†said senior industry economic observer Liang Zhenpeng. Artificial intelligence TV will be the breakthrough of smart TV products from low-end to high-end and smarter.
Judging from this year's spring product launch conference in the color TV industry, whether it is traditional TV giants such as Changhong, TCL, or Internet TV manufacturers such as Xiaomi and Xiao Wei, they all focus on artificial intelligence TVs. Among them, China's TV industry leader brand, Changhong, based on CHiQ TV artificial intelligence voice interactive system, in March this year launched an OLED TV product, namely Changhong CHiQ TV Q5N, combining artificial intelligence TV and OLED technology to create a unique difference The high-end products with competitive advantages are quite eye-catching.
In fact, in the TV industry today, TV brands such as Changhong, Xiaomi, TCL, LeTV, Lenovo, and Micro-Whale have all joined the artificial intelligence contest. In the future, there will be more manufacturers coming in, artificial intelligence. Become one of the standard and popular concepts of TV this year.
Why push artificial intelligence TV?
In the industry, “artificial intelligence will become the standard for TVâ€, which is becoming a reality, and the market layout of major TV companies will be able to see some clues. Changhong first released the world’s first artificial intelligence TV in July last year. Xiaomi followed him in October and added artificial fire to the new TV. This year, TCL, micro whale, and Lenovo competed for artificial intelligence. The layout of the TV, the weather vane of the television industry has quietly turned to artificial intelligence technology. Can not help but ask, just a few months time, why artificial intelligence has become the major color TV giants competing to chase the "Hong Shan"?
First, the prices of raw materials in the upper reaches of the industry have soared, and the profitability of television hardware has become even weaker, forcing companies to seek new profit points. At the end of 2016, due to the continued rise in raw material prices in the upper reaches of the market, end-products frequently fetched price “actions†to absorb the pressure of rising costs. In fact, the "price war" brought about by Internet TV's participation in the TV industry has, to a certain extent, reduced the profitability of many TV companies. Now that the cost has risen, it has made television companies more difficult to make profits. It is not a wise move to directly increase prices, and it has become a consensus to shift from high-end products to increase premium prices. Artificial intelligence TVs have become the key to breaking business.
Second, smart TV products with increasingly homogenous software performance can only continue to dig deeper into differentiated selling points, so as to once again incite the consumer market to bring about incremental products. The homogenization of the performance of smart TV software has become an industry criticism. Internet video content is much the same. Although some self-produced content also appears to be a "fixed-failure solution", the advantages of smart TV content have come to an end. It is extremely urgent to look for new differential selling points to stimulate the market.
Third, artificial intelligence has won national policy support and quickly “heat upâ€. At the two sessions this year, "artificial intelligence" was first written into the national government work report, and several representatives proposed setting up China's own artificial intelligence industry alliance to occupy the commanding heights of the global artificial intelligence industry. Artificial intelligence, which has risen to the national strategic level, is more emboldened and topical, and it has become the best combination of competition for TV companies in the market.
Some industry experts believe that the application of artificial intelligence and commercialization have become the focus of exploration. In this context, it is not unusual for artificial intelligence to be applied to the television industry. After all, TV hardware has been limited in terms of improvement and innovation, and “intelligence†has become another growth point for television.
Fourth, manufacturers combine artificial intelligence with color TV products, and also to seize artificial intelligence technology "puzzle" to enhance user experience. The complex operation interface of smart TVs has caused many users to complain. However, the advantages of “smart†AI TVs can precisely solve the pain points of users and further improve the user experience. Unfortunately, artificial intelligence televisions have different "smart" standards. Currently, they only stay in the voice control layer, and it is difficult to achieve real interaction with the television.
"In the next 5 to 10 years, artificial intelligence will become ubiquitous like water and electricity, and it can enter almost all industries such as education, medical care, finance, transportation, and smart cities. A new artificial intelligence + era is coming." Long Liu Qingfeng stated, “2016 is the first year of artificial intelligence, and 2017 is the year of artificial intelligence application.†The application of artificial intelligence landing is an absolute principle, and application to the television field is a matter of course.
How to break through from the hot competition?
Television companies have entered the artificial intelligence market, and market competition has begun to fall into turmoil. Overview of the market's main selling point of artificial intelligence television products, can be roughly divided into voice / semantic recognition; smart recommendation in both aspects, but also without the unique function of Changhong artificial smart TV appliance interconnection hub. Homogeneity selling point emerged, how to break through the white-hot competition? Perhaps the representative of Changhong, an artificial intelligence television pilot, has the most say.
On July 28th, 2016, Changhong released the CHiQ artificial intelligence TV, which has the function of automatically memorizing, analyzing, and recommending “hosts†as the user's time grows. Its smart recommendation function has also become the selling point for many new products. To be honest, It has indeed solved consumer pain points to a certain extent, but this alone is not enough.
On March 28, 2017, Changhong released a new artificial intelligence home life solution centered on Artificial Intelligence TV - AI Center. Through the AI ​​Center, Changhong's latest CHiQ artificial intelligence TV Q5N can not only read master semantics in seconds, but also can quickly command home smart home appliances to complete the owner's order, and this series of processes unified display, management, presented on the TV screen , Let users get the system's smart life experience. It is necessary not only to intelligently recommend users to look at, but also to accurately perceive user semantics and realize the interconnection of home appliances with TV as the central nervous system. At this point, Changhong is ahead of the industry, and no one can match it.
In fact, Changhong has made achievements in the field of artificial intelligence television, and it is not a passive force in the industry. It is understood that Changhong has entered the basic research work of artificial intelligence since 2012, including the development and application of sensor modules, development and application of speech recognition chips, research and application of artificial intelligence based on big data, and application of machine vision (face recognition) technology. , industrial robots and factory automation technology R & D and application, home service robot technology R & D and applications. After 5 years of accumulated experience, Changhong artificial intelligence TV is gaining momentum.
In addition to deeper solutions to the pain points of users, it is also necessary to strengthen cooperation between enterprises and realize the reserve at the end of the period. As one of the few companies in China that has launched artificial intelligence terminal products, Changhong has established deep cooperation with industry leaders such as IBM and HKUST News for many years, relying on the strength of its Changhong North American R&D center, and relying on the Silicon Valley Laboratory to closely follow The first line of artificial intelligence research and development. In addition, Changhong has also formed "Artificial Intelligence Industry Alliance" with Dolby, Tencent, Vantage, Tsinghua University, Xi'an Jiaotong University, Microsoft, and Chinese Academy of Sciences, and continues to strengthen research and reserves in artificial intelligence.
At the same time, the improvement of data and algorithm capabilities in the field of artificial intelligence television is also one of the key points for companies to break through. The industry generally believes that the core technology of artificial intelligence should have three aspects. The first is voice and semantic recognition, the second is image recognition, and the third is big data algorithm. This point, Changhong TV has its own understanding - the future of television differentiation is not in hardware but will be reflected in the IQ, reflected in data processing capabilities and algorithms.
Relevant tests show that the newly released Changhong CHiQ TV has better scores in terms of voice recognition, semantic understanding, and scene coverage than its counterparts. The Changhong CHiQ smart TV can intelligently analyze semantics. Even relatively vague instructions can make correct choices after analysis. In addition, the user's search from the beginning to shorten playback to 3 seconds; voice recognition rate is 97%.
In addition, relying on voice interaction technology and big data operations, Changhong artificial smart TV can also achieve deep learning and personalized recommendation, with the three major capabilities of cognition, decision-making, feedback; as an open AI Center, Changhong also constantly open up and people's lives Related applications such as ordering, booking, weather inquiries, and other applications can accurately push users' personalized needs... Data processing capabilities and algorithms are constantly being improved, constantly refreshing users' traditional viewing experience.
As the pioneer of artificial intelligence television, Changhong has ushered in a major upgrade of artificial intelligence this year, once again becoming the leader in the artificial intelligence television field. The differentiated “action†of Changhong’s CHiQ TV in the field of artificial intelligence can provide more reference for the latecomers to achieve industry breakthrough.
In the current television industry, despite the arrival of TV companies, the exploration of artificial intelligence television is still in its infancy. The exploration of TV companies in the field of artificial intelligence is still a long way. It can be foreseen that in the smart TV industry that is about to enter the shuffle, TV companies that have taken the lead in distribution, such as Changhong, will undoubtedly have a more competitive advantage. In the future, the field of artificial intelligence television will compete with one another. Who can dominate the world is worth looking forward to.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Artificial intelligence is no stranger to everyone. Since AlphaGo won the human-machine Go game last year, artificial intelligence has become the industry's focus. Nowadays, artificial intelligence has been applied to the television field and it has become a new front for TV companies.
Although the current smart TV coverage is large enough, after investigation, many users have found it inconvenient to use multi-level menus and search functions. The complicated operation interface is often overwhelming, and the pain points of elderly people with higher boot frequency are even higher. Highlighted. The development of smart TV is in a new period of anxiety. The new requirements of user experience catalyzes the introduction of smart TVs into deep water areas, and smart TVs have come to the stage of the development of artificial intelligence televisions.
“Artificial intelligence is the simulation of human consciousness and thinking information process. Artificial intelligence is not human intelligence, but it can think like a human being, and it can also exceed human intelligence,†said senior industry economic observer Liang Zhenpeng. Artificial intelligence TV will be the breakthrough of smart TV products from low-end to high-end and smarter.
Judging from this year's spring product launch conference in the color TV industry, whether it is traditional TV giants such as Changhong, TCL, or Internet TV manufacturers such as Xiaomi and Xiao Wei, they all focus on artificial intelligence TVs. Among them, China's TV industry leader brand, Changhong, based on CHiQ TV artificial intelligence voice interactive system, in March this year launched an OLED TV product, namely Changhong CHiQ TV Q5N, combining artificial intelligence TV and OLED technology to create a unique difference The high-end products with competitive advantages are quite eye-catching.
In fact, in the TV industry today, TV brands such as Changhong, Xiaomi, TCL, LeTV, Lenovo, and Micro-Whale have all joined the artificial intelligence contest. In the future, there will be more manufacturers coming in, artificial intelligence. Become one of the standard and popular concepts of TV this year.
Why push artificial intelligence TV?
In the industry, “artificial intelligence will become the standard for TVâ€, which is becoming a reality, and the market layout of major TV companies will be able to see some clues. Changhong first released the world’s first artificial intelligence TV in July last year. Xiaomi followed him in October and added artificial fire to the new TV. This year, TCL, micro whale, and Lenovo competed for artificial intelligence. The layout of the TV, the weather vane of the television industry has quietly turned to artificial intelligence technology. Can not help but ask, just a few months time, why artificial intelligence has become the major color TV giants competing to chase the "Hong Shan"?
First, the prices of raw materials in the upper reaches of the industry have soared, and the profitability of television hardware has become even weaker, forcing companies to seek new profit points. At the end of 2016, due to the continued rise in raw material prices in the upper reaches of the market, end-products frequently fetched price “actions†to absorb the pressure of rising costs. In fact, the "price war" brought about by Internet TV's participation in the TV industry has, to a certain extent, reduced the profitability of many TV companies. Now that the cost has risen, it has made television companies more difficult to make profits. It is not a wise move to directly increase prices, and it has become a consensus to shift from high-end products to increase premium prices. Artificial intelligence TVs have become the key to breaking business.
Second, smart TV products with increasingly homogenous software performance can only continue to dig deeper into differentiated selling points, so as to once again incite the consumer market to bring about incremental products. The homogenization of the performance of smart TV software has become an industry criticism. Internet video content is much the same. Although some self-produced content also appears to be a "fixed-failure solution", the advantages of smart TV content have come to an end. It is extremely urgent to look for new differential selling points to stimulate the market.
Third, artificial intelligence has won national policy support and quickly “heat upâ€. At the two sessions this year, "artificial intelligence" was first written into the national government work report, and several representatives proposed setting up China's own artificial intelligence industry alliance to occupy the commanding heights of the global artificial intelligence industry. Artificial intelligence, which has risen to the national strategic level, is more emboldened and topical, and it has become the best combination of competition for TV companies in the market.
Some industry experts believe that the application of artificial intelligence and commercialization have become the focus of exploration. In this context, it is not unusual for artificial intelligence to be applied to the television industry. After all, TV hardware has been limited in terms of improvement and innovation, and “intelligence†has become another growth point for television.
Fourth, manufacturers combine artificial intelligence with color TV products, and also to seize artificial intelligence technology "puzzle" to enhance user experience. The complex operation interface of smart TVs has caused many users to complain. However, the advantages of “smart†AI TVs can precisely solve the pain points of users and further improve the user experience. Unfortunately, artificial intelligence televisions have different "smart" standards. Currently, they only stay in the voice control layer, and it is difficult to achieve real interaction with the television.
"In the next 5 to 10 years, artificial intelligence will become ubiquitous like water and electricity, and it can enter almost all industries such as education, medical care, finance, transportation, and smart cities. A new artificial intelligence + era is coming." Long Liu Qingfeng stated, “2016 is the first year of artificial intelligence, and 2017 is the year of artificial intelligence application.†The application of artificial intelligence landing is an absolute principle, and application to the television field is a matter of course.
How to break through from the hot competition?
Television companies have entered the artificial intelligence market, and market competition has begun to fall into turmoil. Overview of the market's main selling point of artificial intelligence television products, can be roughly divided into voice / semantic recognition; smart recommendation in both aspects, but also without the unique function of Changhong artificial smart TV appliance interconnection hub. Homogeneity selling point emerged, how to break through the white-hot competition? Perhaps the representative of Changhong, an artificial intelligence television pilot, has the most say.
On July 28th, 2016, Changhong released the CHiQ artificial intelligence TV, which has the function of automatically memorizing, analyzing, and recommending “hosts†as the user's time grows. Its smart recommendation function has also become the selling point for many new products. To be honest, It has indeed solved consumer pain points to a certain extent, but this alone is not enough.
On March 28, 2017, Changhong released a new artificial intelligence home life solution centered on Artificial Intelligence TV - AI Center. Through the AI ​​Center, Changhong's latest CHiQ artificial intelligence TV Q5N can not only read master semantics in seconds, but also can quickly command home smart home appliances to complete the owner's order, and this series of processes unified display, management, presented on the TV screen , Let users get the system's smart life experience. It is necessary not only to intelligently recommend users to look at, but also to accurately perceive user semantics and realize the interconnection of home appliances with TV as the central nervous system. At this point, Changhong is ahead of the industry, and no one can match it.
In fact, Changhong has made achievements in the field of artificial intelligence television, and it is not a passive force in the industry. It is understood that Changhong has entered the basic research work of artificial intelligence since 2012, including the development and application of sensor modules, development and application of speech recognition chips, research and application of artificial intelligence based on big data, and application of machine vision (face recognition) technology. , industrial robots and factory automation technology R & D and application, home service robot technology R & D and applications. After 5 years of accumulated experience, Changhong artificial intelligence TV is gaining momentum.
In addition to deeper solutions to the pain points of users, it is also necessary to strengthen cooperation between enterprises and realize the reserve at the end of the period. As one of the few companies in China that has launched artificial intelligence terminal products, Changhong has established deep cooperation with industry leaders such as IBM and HKUST News for many years, relying on the strength of its Changhong North American R&D center, and relying on the Silicon Valley Laboratory to closely follow The first line of artificial intelligence research and development. In addition, Changhong has also formed "Artificial Intelligence Industry Alliance" with Dolby, Tencent, Vantage, Tsinghua University, Xi'an Jiaotong University, Microsoft, and Chinese Academy of Sciences, and continues to strengthen research and reserves in artificial intelligence.
At the same time, the improvement of data and algorithm capabilities in the field of artificial intelligence television is also one of the key points for companies to break through. The industry generally believes that the core technology of artificial intelligence should have three aspects. The first is voice and semantic recognition, the second is image recognition, and the third is big data algorithm. This point, Changhong TV has its own understanding - the future of television differentiation is not in hardware but will be reflected in the IQ, reflected in data processing capabilities and algorithms.
Relevant tests show that the newly released Changhong CHiQ TV has better scores in terms of voice recognition, semantic understanding, and scene coverage than its counterparts. The Changhong CHiQ smart TV can intelligently analyze semantics. Even relatively vague instructions can make correct choices after analysis. In addition, the user's search from the beginning to shorten playback to 3 seconds; voice recognition rate is 97%.
In addition, relying on voice interaction technology and big data operations, Changhong artificial smart TV can also achieve deep learning and personalized recommendation, with the three major capabilities of cognition, decision-making, feedback; as an open AI Center, Changhong also constantly open up and people's lives Related applications such as ordering, booking, weather inquiries, and other applications can accurately push users' personalized needs... Data processing capabilities and algorithms are constantly being improved, constantly refreshing users' traditional viewing experience.
As the pioneer of artificial intelligence television, Changhong has ushered in a major upgrade of artificial intelligence this year, once again becoming the leader in the artificial intelligence television field. The differentiated “action†of Changhong’s CHiQ TV in the field of artificial intelligence can provide more reference for the latecomers to achieve industry breakthrough.
In the current television industry, despite the arrival of TV companies, the exploration of artificial intelligence television is still in its infancy. The exploration of TV companies in the field of artificial intelligence is still a long way. It can be foreseen that in the smart TV industry that is about to enter the shuffle, TV companies that have taken the lead in distribution, such as Changhong, will undoubtedly have a more competitive advantage. In the future, the field of artificial intelligence television will compete with one another. Who can dominate the world is worth looking forward to.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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