LG TV Nanoo CELL Technology Analysis

The third-generation LG PRIME UHD TV lineup uses Nano Cell technology to highly accurately reproduce colors while bringing a wider perspective and making it possible to render the most realistic images possible. All PRIME UHD TV models from LG are equipped with active HDR with Dolby Vision, support multiple HDR formats, and allow users to watch high-quality HDR content in all directions. Equipped with the latest version of LG WebOS smart TV system, powerful sound system with slim and beautiful design, making each LG PRIME UHD TV can meet the needs and expectations of users, is a great choice for TV customers.

The Nano Cell panel produces finer, more accurate colors using uniformly sized particles approximately 1 nanometer in diameter, while delivering a wider viewing angle than other televisions. The LG PRIME UHD TV equipped with Nano Cell technology allows viewers to see consistent colors when viewed from the front of the TV and 60° from the side, with almost no color difference. This is an ideal large-size, high-definition television.

By absorbing the remaining light waves, the Nano Cell enhances the purity of the colors displayed on the screen and presents an amazing picture quality effect. These light wave absorption capabilities allow LG's new LCD plane to filter different colors with greater precision, making each color exactly what the original content creator intended. For example, green on a regular TV can be mixed with other color wavelengths (such as yellow or blue), resulting in color fading and a yellow or cyan tone. The LG Nano Cell minimizes the problems of fading, image instability and other color discoloration. The Nano Cell also reduces halos on the screen, and even if the screen is surrounded by strong ambient light, the image is guaranteed to be presented in high quality.

In order to create the breakthrough color technology of LG PRIME UHD TV, LG collaborated with Technicolor, a professional company in the field of image and color in Hollywood, to provide TV images that can accurately reproduce the original author's intentions. This cooperation has enhanced the existing color reproduction technology of LG 4K TV, presenting the most vivid colors to consumers. Thanks to Technicolor's outstanding color science technology, LG PRIME UHD TV will also bring the most accurate color picture to home movie enthusiasts through the Technicolor expert mode, enabling them to experience the quality of Hollywood movies.

In addition, the LG Nano Cell TV uses improved ultra-brightness adjustment technology to provide brighter, clearer images. Each new LG PRIME UHD TV supports BT.2020, one billion brilliant technology, and active HDR supporting Dolby Vision. It can display next-generation HDR content, rendering brighter scenes and better detail of shadows. . Active HDR allows the TV to process HDR images frame by frame and insert dynamic data when needed. Whether or not the original HDR content contains dynamic, static or completely lacking metadata, the television can present the best image to the viewer.
The new product lineup also supports various HDR technologies, including Dolby Vision, HDR10, HLG (logarithmic gamma distribution), and has the conditions to support Technicolor's advanced HDR technology. The new HDR Effect feature enhances the image quality of SDR images, allowing frame-by-frame processing of SDR images, increasing brightness in specific areas, and enhancing contrast to render more accurate images.
Equipped with the latest WebOS smart TV system, LG's entire high-end TV series products have a very user-friendly user experience. LG WebOS 3.5 is equipped with enhanced features, an improved motion-sensing remote control and new Quick Launch bar (Magic Link) function, which brings an extraordinary user experience that helps LG smart TV users browse the many functions of the TV more quickly and intuitively . The viewer can instantly access their favorite content by pressing a button on the remote control, such as Netflix and Amazon, tapping various 4K entertainment programs. The new Magic Link provides a quick way to find favorite content and access information on screen actors or characters. With the enhanced real-time zoom feature, viewers can zoom in and record any part they want to see on the screen. The USB cable can also connect the TV to a mobile phone or computer, allowing people to enjoy stunning 360-degree VR content. With the motion-sensing remote control, the user can use the scroll wheel to zoom in or out on the TV screen and move it in any direction without missing any details.
The LG PRIME UHD TV has an amazingly slim design and a unique crescent shaped base. Take the 55-inch SJ95 as an example, the thinnest part of the machine is only 6.9mm, which will bring the visual effect of floating in the air. Whether it is a vertical installation or a wall mount, or as part of an entertainment center, LG PRIME UHD TVs can improve home quality.
Brian Kwon, president of LG Home Entertainment, said: “Our LG PRIME UHD TV products in 2017 use LG’s unique Nano Cell technology, which is a breakthrough in the display technology field and has brought the viewing experience of LCD TVs to an unprecedented level. The height of the Nano Cell is a classic example of how LG has been able to meet the ever-increasing demands of its customers through innovation and advancements in display technology."

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