However, for some companies, “all†often means not being strong or strong, and it is difficult to concentrate on doing big things. It is precisely based on the goal of doing a strong job, Hangzhou Linan Hengxing Lighting Appliance Co., Ltd. (hereinafter referred to as "stellar lighting") is clear in product positioning.
Stellar lighting was first developed as a full-coil tube, and it has been positioned as a full-coil capillary since its inception. With the popularity of LED lighting, energy-saving lamps will gradually be replaced by LED lamps, opportunities and risks will come at the same time, and stellar lighting will begin to transform into LED lighting.
At present, the LED business of stellar lighting is divided into two major blocks: packaging and lighting. Unlike many companies that “eyebrows and beardsâ€, stellar lighting only makes 2835, 5730 packaged devices, COB light sources, ceiling lamps, panel lights, bulbs and downlights for indoor lighting.
With the advantages of the original traditional lighting channel, Stellar Lighting began to lay out a diversified sales network of LED business.
Du Cheng, vice president of sales of stellar lighting, said that the company had previously acquired Haoyu Import and Export Co., Ltd. as a strong support for the company's foreign trade business, and set up flagship stores in Hangzhou, Changzhou, Yiwu and Zhongshan as the beginning of the national layout. “In addition, the company will spend a lot of money to build an e-commerce platform, mainly based on Tmall and Taobao.â€
On the one hand, Stellar Lighting is building a nationwide sales network, and on the other hand, it is strictly controlling and striving to improve the quality of its products.
Lin Feng, executive vice president of Stellar Lighting, said that Stellar Lighting has passed ISO9001 quality management system certification, ISO14001 environmental management system certification, AA standardization system certification, A-level measurement management system certification, energy conservation certification and national CQC, CCC, CE, UL. , SAA and other product certification.
“We will strictly control raw materials, have strict review mechanism for suppliers and strict inspection standards for incoming materials.†Lin Feng said that in the production process, stellar lighting has a reasonable production process management and online monitoring management process. “When shipping inspection, each batch of products will be sent to the testing center for system testing. After each batch of products is shipped, 2PCS will be fixed for long-term tracking test at the testing center.â€
It is precisely because of the emphasis on product quality, stellar lighting has won the trust of many customers at home and abroad.
During the 2013 Hi-Tech LED Lighting Exhibition, Stellar Lighting will launch the newly developed self-patented bulb filament lamp for the first time. "We will also display other indoor lighting products of the company, including bulbs, ceiling lamps, panel lights and downlights. Based on these products, we will develop intelligent lighting fixtures as the future development direction. â€
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