According to Japanese media reports, Sony (SONY) plans to release large-size OLED TVs worldwide in the summer of 2017. Its purpose is to use a new generation of display technology to boost sales. It is understood that OLED can show more vivid colors, higher contrast and faster processing speed. SONY's OLED TVs will use LGD's display panels, and SONY's self-developed image processing technology will be released in the spring of 2017 to markets in Europe, the United States, and China.
Sony will launch OLED TV in spring 2017
According to the report, although prices have not yet been formally determined, in general, a 65-inch OLED TV is priced at about 1 million yen (approximately RMB 59,000). If successful sales abroad, SONY will also be sold in Japan. Although the current price of a 65-inch LCD TV is generally between 300,000 yen and 400,000 yen, SONY still looks at the model of OLED in the high-end market, which can provide TV game players with more exciting images. , And faster reaction speed.
The report further pointed out that SONY believes that OLED TVs will have a synergy effect with their PS game consoles. Thanks to strong sales of high-definition 4K LCD TVs, SONY's TV business reached its first profit in 11 years in FY2015. However, although TV sales have already accounted for more than 30% of new media sales, sales have decreased year by year.
LG OLED TV
Therefore, for SONY, OLED TVs are expected to drive SONY's performance in the high-end TV market, thereby boosting the overall sales amount. SONY launched the world's first OLED TV in 2007 (at the time, it was 11 inches in size), but it did not get a warm response from the market. This led to a large number of inventory of television, until 2010 finally got rid of the Japanese market, also quit overseas markets. Although the market performance was not as expected, the image quality of OLED TVs was significantly better than that of LCD TVs at that time. Therefore, the image of OLEDs as the next generation of display products was determined in the minds of consumers.
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