Recently, there is news that Amazon Studio has hired the former Tribeca film festival director Genna Terranova to join its virtual reality (VR) program. A spokesperson for Amazon confirmed the news yesterday, but he said that there is nothing to share with the company's VR program.
Terranova has been working for Tribeca since 2007 and was appointed Director of the Tribeca Film Festival in 2014. Under her leadership, the Tribeca Film Festival began to expand its focus to other areas, such as virtual reality and other new forms of storytelling. Terranova left the Tribeca Film Festival in November this year.
This is not the first time Amazon has recruited relevant talents in the VR field. As early as March of this year, Amazon posted a notice on a website to find a senior software development director to manage the virtual reality team that creates a VR experience for Amazon video.
In April, Amazon was hit by a Hollywood department that was approaching a company focused on vr technology, trying to use Vr technology to shoot homemade drama.
In August, the company released a recruitment notice to recruit a “VR Experience Development Managerâ€, indicating that Amazon is preparing to produce its own VR and AR content and distribute it to the Amazon video platform (Amazon Prime). Video) on the user.
Amazon Video is not the only platform to add VR video distribution services. Amazon's rival video streaming video, Hulu, also started making original VR content and distributing it through dedicated VR applications. Netflix has also made a small attempt in the VR space, launching a VR app that is compatible with Google Daydream and other head-mounted VR applications, helping users to watch ordinary movies and TV shows through VR heads. But Netflix executives have publicly devalued the importance of VR content, and its CEO Reed HasTIngs has repeatedly stressed that games are more suitable for VR as a new medium than movies.
When Amazon looked for VR software developer news in March, it revealed its ambition to enter the VR field. Its follow-up recruitment and various indications indicate that the company is not only developing a VR application (APP), it is in VR. The field seems to have more ambitions, including the need to shoot VR homemade drama. In any case, it is not surprising that technology giants like Amazon are entering the VR space, and it is only a matter of time. And what we can do now is to wait quietly and see what surprises Amazon can bring us.
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