For county-level channel operators, this year's township network development is much more difficult than before, and the original township network points are maintained, the cost has increased a lot, and the income has dropped a lot, the county-level channel vendors shouted In the transition, I don’t know how to transform.
How can we do a good job in the township market? We must first understand how the customer base in the township market is divided.
Township outlets are generally divided into three types.
The first is the human form . Whether it is a long-time old store or a new store that has just opened, the store owner has a good personal influence in the local area. Such a storefront tends to be innovative in business ideas, easy to accept new things, and attaches great importance to long-term development and cooperation. The object's product quality and service are most valued and easy to cooperate. However, such customers are relatively strong, and they like to track the industry situation. Once they find that the partners are inconsistent with their own rhythm in their business ideas, they will often choose others. In the process of development and maintenance, such customers should pay attention to maintaining and expanding the influence of the other party in the local area, and constantly imparting fresh ideas and ideas, driving the development of the direction of the profession, and fostering a loyal and efficient township network.
The second type is technical . In the process of market visits, the personal experience is that if the store operators are technical, the cooperation often requires the sword to go astray, which is determined by the other party's business personality. Such storefronts tend to be biased towards price, confident in understanding the industry, familiar with the product, and operators often do not pay attention to service and product quality. To develop and maintain such customers, the most important thing is to improve the brand awareness and quality awareness of the other party, and to give the other party a better overall business idea. It is necessary to break away from the idea of ​​“live goods†and take the road of “retail engineeringâ€. . This kind of customer is the backbone of the township network and the largest group in the development space.
The third is to join in the fun type . I have a little spare cash, a little spare time, nothing professional, and envy of others. So, there is such a type of store, listening to what others say and doing, how to do it, how long it takes, not too much The idea, when business people come to the door to sell, often rely on personal preference to decide whether to accept, weak anti-strike ability, do not blame the objective environment, do a good job thanks to personal efforts. Although there are not many such stores, due to the low development difficulty, they are often the dishes that sales people like. First, the business ideas determine that they are inefficient outlets. Second, the maintenance costs are too high. The county-level channel providers cannot use the number of outlets. Develop such outlets.
We divide the channel outlets for better development and maintenance, clear township market layout, reasonable planning, and meticulous maintenance. At the same time, according to the nature of the outlets, we can also understand how we can do a good job in the township market.
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