Apple may not plan to develop a car for the time being, but an emerging technology can promote the development of its automotive technology.
Kenneth Securities analyst Guo Mingchi pointed out in a report to investors this week that the technology giant’s investment in augmented reality technology will enable this technology to be incorporated into future autonomous driving systems. Guo Mingchi is a well-known Apple analyst who has been asked to know about Apple's product information. He said that Augmented Reality will begin to affect Apple's products in the next one to two years and will eventually be incorporated into most Apple products.
Guo Mingchi’s speech first appeared on Macrumors, an Apple news tracking site. It is reported that augmented reality will first appear on the iPhone, and quickly spread to Apple's iPa, Macs, Apple Watch, Apple TV, and the autopilot system.
Many people believe that augmented reality is a key future technology and may eventually become a bigger industry than virtual reality. Unlike virtual reality, where users are completely immersed in a 3D environment, augmented reality overlays virtual elements in the real world, allowing users to interact with physical and digital objects in real time. Therefore, users can manipulate the real world and the digital world to enhance their reality.
Now, perhaps the best illustration of augmented reality may be Microsoft’s HoloLens, a wearable device that can overlay digital elements in the physical world. In addition, one of the most important selling points of this summer's popular mobile game "Pokemon Go" is augmented reality.
Apple has invested a lot of manpower and material resources in the field of augmented reality. In February of this year, Xiao Bian learned that Apple recruited 140 people, all of whom have backgrounds related to augmented reality technology. Apple’s chief executive Cooke had previously stated that augmented reality is more promising than virtual reality.
Cook said: “I think that augmented reality is extremely interesting and is a core technology... (Pokemon Go) This shows that augmented reality is great. We have invested a lot in this area and we will continue to invest. Looking at it, we are very optimistic about augmented reality, and we think that augmented reality is somewhat suitable for consumer applications and has great commercial prospects. The first thing is to make sure that our products can support other developers well. Products like "Pokemon Go," which is why you see so many people using iPhones to capture elf."
It is not yet clear how Apple will integrate augmented reality technology into rumored automotive technology. Guo Mingchi did not explain the extent of augmented reality integration and its appearance. At first glance, augmented reality should find a suitable home in the automotive system and provide drivers with more information on the road.
Of course, Apple did not disclose plans for the future and did not even confirm that they are studying automotive technology. But last month there were reports that Apple had disrupted the car project called Project Titan, temporarily abandoned the development of the car, and focused on self-driving car technology. It is believed that Project Titan is the code name of Apple's electric car.
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