Grab the LED lamp market, Panasonic's 20 billion revenue growth plan

According to the Nikkei News, Panasonic (Panasonic) announced its lighting business growth strategy on the 26th. In addition to plans to expand the sales of automotive lighting products such as automotive LED headlights, it plans to end the production of fluorescent lamps in 2018. The lighting products shipped domestically were all changed to LEDs. The goal is to increase the scale of lighting business revenue to 400 billion yen (about 20.16 billion yuan) in 2018, and increase it by 30% from the 300 million yen in 2014. The profit rate target is 8% or above (2014) The profit rate is less than 5%).

Mr. Kitano, head of the Panasonic lighting business, pointed out that in order to obtain orders for LED headlights from European car manufacturers and to expand sales channels for automotive lighting, M&A is planned for Europe and other countries in the future.

According to the report, Panasonic's market share in Japan's domestic lighting market is as high as 40%, ranking first. At present, the penetration of LED lighting in Japan is slow, and the penetration rate in 2014 is only about 10%.

According to the news, Toshiba has finished the production of fluorescent lamps for residential use in March this year, and with the decision of the industry leader Panasonic to end the production of fluorescent lamps, it is expected to further promote the popularity of LED lighting in Japan. According to reports, Panasonic started producing fluorescent lamps in 1952.

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