Let's talk about a real story first, and don't have to put a seat on the table.
Friends Wang Er worked in a startup company two years ago. The boss said that Steve Jobs, from the mobile phone to the laptop are Apple's entire department, soon after the induction day, Wang Er went to the boss's office to report his work and was surprised to find Jobs MacBook Pro Start the moment, emerge or the familiar interface, Wang Er suddenly did not control live blurt out: "X total, you installed Windows ah!" Fortunately, the boss responded quickly, laughed and laughed at the "two force usage."
Three months later, Wang Er left the company. The boss did not wear shoes, but he found that he was not suitable for the company. Like the Mac and Windows, they were all operating systems, but their styles were very different.
Many people like Wang Er joined the startup company in a spirited manner, and finally resigned in disgust, often not because of tiredness, but to see that they couldn’t get listed, cashed out, or “wealth freeâ€. In fact, many startups are not as tired as the legends, but many employers hope that employees will always show exhaustion after being squeezed out of their workload to demonstrate the spirit of entrepreneurship and use this to correct and cover up strategies. Incompetence and lack of product.
Essentially, if a company works continuously over many years regardless of time, most of the situation is not because the market is in short supply, but the efficiency is too low.
The most common mistake a startup company makes is to be eager to make a success and lose its speed. The millet notebook released yesterday is, in all fairness, beautiful and sophisticated, and has exceeded many of its counterparts. Lei Jun has also been iteratively speaking from the speech to the style of dress. However, many Tucao are still faced with the most criticism. It is compared to a millet notebook and a MacBook with a penny coin. The thickness of the air.
This picture is Xiaomi's most embarrassing self-inflicted trick. The most punctured place is also the focus of the unclear truth. It compares the thinnest place of the millet notebook with the thickest place of the MacBook. This is not like it. One of the globally unlisted companies with the highest valuations did not disclose Xiaomi's self-confidence and emboldenedness.
Thickness comparison chart by many people
Real rice noodles, it should not matter if millet is actually one gram heavier than apple or one gram lighter, one millimeter thicker or one millimeter thinner, more running or a few minutes less, what really rice loves is the cost-effectiveness of millet. And it looks like a pretty good design, and the phrase "fever born" full of ideal slogans.
Apple and Xiaomi have never been an opponent on the order of magnitude, but Lei Jun has used Apple as a target and an imaginary enemy from mobile phones to laptops. This market positioning is also based on Lei Jun’s psychoanalysis of rice flour groups—they Young, passionate, and sometimes vulnerable to nationalist sentiment.
Understand the millet's catering to users, and understand why Millet "surpassed" Apple on certain indicators even if they sacrificed objectivity. However, the more they expressed their desire for transcendence, the more they appeared as latecomers and followers. Even with domestic brands such as Huawei, Meizu, and OPPO\vivo, Xiaomi's anxiety, urgency, and rough mentality are particularly prominent.
One fact that cannot be ignored is that there is almost a one-way flow between Xiaomi and Apple users. A big factor is price. The penguin think tank surveyed over 50,000 people in 2015 showed that if domestic mobile phone prices exceed 3,000 yuan, 40% of respondents categorically refuse to purchase. Therefore, Xiaomi Mizuo Apple, the real purpose is to provide comfort to its users: You use less than half the price, to buy better than Apple's products.
As a newcomer to China's Internet companies and a strong contender for the fourth pole beyond BAT, Xiaomi’s brand strategy can in fact be more relaxed and greater. In March of this year, Lei Jun was on the cover of the American "Link" magazine. The title of the cover was a reflection of the magazine's judgment of Lei Jun and Xiaomi: "It's time to come to the cottage in China, Lei Jun: Don't call me Rebs." ."
Wired magazine cover story for March 2015
In this report, Xiaomi was regarded as a representative and symbol of the rise of Chinese technology companies and bid farewell to Shanzhai. However, unfortunately, this article's assessment of Xiaomi is probably overkill.
At least, from today's press conference, Xiaomi still hasn't gotten out of the shadow of Apple. Steve Jobs is still an insurmountable hill in Lei Jun's heart.
This article from the Tencent News client from the media does not represent Tencent News's views and positions.
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