I remember when the war between Xiaomi and Leshi last year was controversial about the ecology of television. Xiaomi believed that the LeTV model is not ecological, but only bonsai, and the overall content of his “Hai Na Bai Chuan†is twice as much as that of his friends.
LeTV’s reply is that you don’t know the ecology of Xiaomi. You are only a loose alliance. It means that there is more than 85% of the shares. It does not make any sense. Let’s not engage in alliances and engage in a “closed-loop ecosystem of vertically integrated industrial chainâ€. There is no way to talk about one another.
Put aside these big conceptual things, we now look back and see that the so-called ecological development of LeTV is becoming stronger and stronger in the market competition in these two years, but not all come from “ecological anti-â€, it only However, it is a publicity slogan that LeTV imposes on the market. The real strength of LeTV is an inexhaustible capital market cash machine that can afford money and give the user the ability to afford bread.
There is no big change in the hardware of the products that involve the user's most personal experience. Let’s take LeTV as an example. If you don’t talk about content, talk about ecology, and talk about the hardware quality and after-sales service of this TV, it’s absolutely nothing.
Contrary to this, it is the cool opening in the Internet TV brand, and its vocal production in the market, not even second-tier Internet TV brands such as storms and micro whales; but it is necessary to talk about the real quality of product quality and after-sales service. Its annual shipment of over one million units in the year of independence was recognized by the market. This number ranks second among Internet TV brands.
Why is the market so cool? There are two main reasons: First, Coocaa is an independent online subbrand of Skyworth, a traditional TV giant, sharing the advantages of Skyworth’s 28 years of TV manufacturing, technology, channels, supply chain, and 4,950 after-sales service outlets. Open TV has great guarantee on hardware quality;
Second, Coocaa is a TV brand positioned on the Internet, which has its advantages in Internet thinking and innovation, such as the positioning of different user groups in the four major series of A, U, T, and K, such as the Internet TV brand has been the main "Characteristic" features, etc., have played extremely handy, and at the same time due to the traditional TV vendors genetic blessing, it becomes even more obvious advantages.
In addition, at the A2 HiFi big content television conference that was opened some time ago, Kuang Kai’s chairman Wang Zhiguo believes that Leshi ecology is a flicker, and he pays more attention to user needs and values, and creates a perfect user experience through good hardware and good content. This is the key to winning the future of Internet TV. Therefore, the theme of the conference will have "non-ecological big content".
Compared to LeTV's "closed", Coolopen chose an open development model, while focusing on designing and manufacturing the ultimate hardware, while creating an open alliance of coocaa os, including film and television, education, travel, shopping, health, and games. Big content layout in such areas. Wang Zhiguo’s clear framework for the future of Coolo is very clear. He firmly follows a technology-driven, product-driven paranoid line, rejects the greed and temptation of eco-friendliness, concentrates on doing a good job, and allows Kukai to stick to the professional and quality line.
Actually, for users, what kind of development mode TV manufacturers adopt has little to do with their own requirements. Their requirements are very simple: they can guarantee the quality of hardware, timely software services, and rich content resources. Judging from the current comprehensive situation, perhaps the cool open mode is more grounded than the LeTV mode, and it is easier to win the support of users.
LeTV’s reply is that you don’t know the ecology of Xiaomi. You are only a loose alliance. It means that there is more than 85% of the shares. It does not make any sense. Let’s not engage in alliances and engage in a “closed-loop ecosystem of vertically integrated industrial chainâ€. There is no way to talk about one another.
Put aside these big conceptual things, we now look back and see that the so-called ecological development of LeTV is becoming stronger and stronger in the market competition in these two years, but not all come from “ecological anti-â€, it only However, it is a publicity slogan that LeTV imposes on the market. The real strength of LeTV is an inexhaustible capital market cash machine that can afford money and give the user the ability to afford bread.
There is no big change in the hardware of the products that involve the user's most personal experience. Let’s take LeTV as an example. If you don’t talk about content, talk about ecology, and talk about the hardware quality and after-sales service of this TV, it’s absolutely nothing.
Contrary to this, it is the cool opening in the Internet TV brand, and its vocal production in the market, not even second-tier Internet TV brands such as storms and micro whales; but it is necessary to talk about the real quality of product quality and after-sales service. Its annual shipment of over one million units in the year of independence was recognized by the market. This number ranks second among Internet TV brands.
Why is the market so cool? There are two main reasons: First, Coocaa is an independent online subbrand of Skyworth, a traditional TV giant, sharing the advantages of Skyworth’s 28 years of TV manufacturing, technology, channels, supply chain, and 4,950 after-sales service outlets. Open TV has great guarantee on hardware quality;
Second, Coocaa is a TV brand positioned on the Internet, which has its advantages in Internet thinking and innovation, such as the positioning of different user groups in the four major series of A, U, T, and K, such as the Internet TV brand has been the main "Characteristic" features, etc., have played extremely handy, and at the same time due to the traditional TV vendors genetic blessing, it becomes even more obvious advantages.
In addition, at the A2 HiFi big content television conference that was opened some time ago, Kuang Kai’s chairman Wang Zhiguo believes that Leshi ecology is a flicker, and he pays more attention to user needs and values, and creates a perfect user experience through good hardware and good content. This is the key to winning the future of Internet TV. Therefore, the theme of the conference will have "non-ecological big content".
Compared to LeTV's "closed", Coolopen chose an open development model, while focusing on designing and manufacturing the ultimate hardware, while creating an open alliance of coocaa os, including film and television, education, travel, shopping, health, and games. Big content layout in such areas. Wang Zhiguo’s clear framework for the future of Coolo is very clear. He firmly follows a technology-driven, product-driven paranoid line, rejects the greed and temptation of eco-friendliness, concentrates on doing a good job, and allows Kukai to stick to the professional and quality line.
(Cool open 50A2 HiFi big content TV)
Actually, for users, what kind of development mode TV manufacturers adopt has little to do with their own requirements. Their requirements are very simple: they can guarantee the quality of hardware, timely software services, and rich content resources. Judging from the current comprehensive situation, perhaps the cool open mode is more grounded than the LeTV mode, and it is easier to win the support of users.
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