The latest report from WitsView, a division of TrendForce's Optoelectronics Division, showed that global LCD TV shipments totaled approximately 48.32 million units in the first quarter of 2016, a quarterly decline of 20.9%, and a 6.3% decline from the same period last year. In the first quarter, the traditional low-season shipments in Europe and the United States, coupled with the economic uncertainty of the big environment, the Chinese domestic demand market is gradually saturated, which makes the overall LCD TV shipments even worse.
Lin Shushun, research manager of WitsView, said that the earthquake in southern Taiwan caused damage to the capacity of the upstream panel factory in February, and the conversion of Samsung's 0.4mm glass was not as good as expected, affecting the time of brand production of new products in the second quarter, but due to the first The quarter-end period is low, and WitsView estimates that the global LCD TV shipments in the second quarter of 2016 will still reach 51.5 million units, with a quarterly growth of 6.6%. Throughout the year, due to market saturation and weak overall demand, WitsView revised its LCD TV shipments forecast for 2016, from the original 222 million units to 219 million units, with an annual growth rate of approximately 1.5%.
The Korean brand Samsung Electronics has delayed the shipment of new models due to the 0.4mm glass conversion problem of the Samsung display of the panel factory and the earthquake disaster of Innolux, although the first quarter shipment ranked first, reaching 10.5 million units. The recession is still as high as 34.4%. Due to the impact of the off-season and sales failure, LG Electronics shipped 7.1 million LCD TVs in the first quarter, ranking 13.4% in the quarter, ranking second.
Chinese brand Hisense sold 3.47 million units in the first quarter and surpassed TCL's 3.2 million units to reach the third place. Hisense last year actively deployed overseas markets, acquiring Sharp's Mexican factory and obtaining Sharp brand in South America. The sales authorization in North America has gradually yielded results.
In recent years, Sony has stopped chasing shipments and prioritized the profit of the whole machine. In the first quarter, the shipment season has declined by more than 30%, and the Chinese brand Skyworth has squeezed out five. In addition, due to the rapid growth of Chinese brands in the near future, Japanese brands have been chasing after the strong enemy, and the trend is gradually becoming more and more obvious.
Global LCD TV shipment ranking
Lin Shushun pointed out that it is worth noting that the recent emergence of China's Internet TV brands has taken advantage of the high-standard and low-cost advantages, directly dividing the market share of traditional Chinese TV operators, disrupting the original layout of various brand factories, and also due to business models and consumption habits. Change, festival sales are no longer a guarantee for brand factories to digest inventory. North America will be the next step for China's Internet brand to aggressively enter the market. From the recent LeTV's acquisition of TCL's multimedia business unit is not difficult to see.
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