Jingdong will be listed soon, ** 2 billion US dollars

According to reports, Jingdong Mall intends to list on the IPO in the second half of this year, with a total investment of US$2 billion (approximately HK$15.5 billion). Hong Kong is one of the choices for listing.

Jingdong Mall is the second largest B2C (Business to Consumer) online shopping platform in the Mainland. Its market share in 2012 was 17.1%. The first place was Alibaba’s Tmall, which had a market share of 53.7%.

Mainland online shopping e-commerce or Hong Kong listing in Hong Kong, Bloomberg quoted sources as saying that Jingdong Mall is currently negotiating with U.S. banks and UBS, temporarily prefers U.S. listing, but Hong Kong is also one of the potential listing sites.

According to reports, Jingdong is avoiding a “crash” with the listing of giant Alibaba. The market estimates that Alibaba will be listed this year, raising a total of US$10 billion. Jingdong spokesman declined to comment on the listing issue.

According to the Jingdong official website, Jingdong Mall has more than doubled its growth rate in the past seven consecutive years, has more than 60 million registered users, and has handled more than 500,000 orders per day. The average website's PV (Page View) has exceeded 100 million. .

On the day of the “Double 11” (ie, Singles Day) last year, Jingdong Mall’s self-operating sales amounted to 3.5 billion yuan, and the order was 7 million. The annual growth rate of these two indicators exceeded 3 times. Alibaba’s Taobao and Tmall’s sales reached 35 billion yuan on the same day.

At present, investors holding Jingdong Mall have come a long way, including the Prince Al Waleed Bin Talal, the "Warren of the Middle East" and the Russian richest man, Alisher Usmanov. "The Father of Red Chips" Liang Bojun and the Tiger Fund and so on.