LeTV and Xiaomi, the same failure at the press conference

On May 16, LeTV released four televisions, a Unique series of 75-inch QD TVs, a Super 4X75 inch, a Super 4X55S TV, and a Super 4X55M at the 4U New Year Conference. The performance of these four TVs is different from the QD technology and the memory configuration of the unique 75-inch quantum dots. The remaining three products have basically achieved the same performance. In addition to the size difference, the price also made the first quarter of 2017. The small one thousand increase became a bubble.
Similarly, on May 18th, after the introduction of compact product technology, Xiaomi TV 4's press conference announced the “bread price” of this year’s flagship series. Millet TV 4 series has three sizes, 49 inches, 55 inches and 65 inches. In the same way, the 65-inch large size has also added a new suction point - panoramic Dolby sound. It is not an exaggeration to say that apart from being thin, what else does Xiaomi TV 4 have?

(The millet TV 4 at the conference)

(The millet TV 4 with transparent base at CES)

It stands to reason that the two press conferences are so close to each other, and two are added as friends. If it is the rhythm of 2016, it will be Bo'e. The products must be innovative and have a strong smell of smoke. Unusually flat, and neither of them came. Can you imagine it? LeTV is the 4th anniversary of TV and Xiaomi is releasing its new flagship throughout the year.

LeTV's situation is understood by everyone. Now it is deeply in the trap. In a short period of time, we would like to focus our efforts on the product. It's difficult to estimate the quality of the product. In the case of Xiaomi, is it time to put the time on the polished millet 6?

Although the market share of Internet TV brands is still far smaller than that of traditional brands, the Internet has played fresh in recent years. This has enabled Internet brands to achieve today's achievements, and to some extent has led to the development of this industry. Speaking of Internet TV, we have to say that LeTV and Xiaomi TV, and look at the data recorded by Baidu Index, each high peak has a corresponding incident, and most of them are new products. But take a closer look and the indices of both companies have dropped to a relatively low point this year.

Watching Xiaomi TV 4 is more direct. In January, Xiaomi TV 4 exhibited at CES. In March, Xiaomi TV launched the 4A plan. Then it was released on May 18. The data is as of May 17 and the upward trend is obvious. 18th will be a peak.

Having watched so much, the status quo of LeTV and Xiaomi TV is actually the status quo of the domestic TV industry. According to Zhong Yikang data, this is the worst first quarter in history.

When our brand innovation was weak, foreign brands quickly returned to our market. In 2016, due to the “rise and prosperity” of domestic Internet brands, the market share of foreign brands was almost occupied. However, in 2017, these brands “returned”.

Samsung has quantum dots, and Sony’s share of the OLED market has expanded.

Sony TV with Hu Ge's endorsement was relatively smooth during the process of localization in China. Whether it was the release of the A1 series or the 100-inch giant screen of Wang Sicong's family, it seems that the domestic belief powder has increased. Looking at the Baidu Index, the overall trend is to increase year by year and peak in 2017.

Halfway through this year, LeTV and Xiaomi TV seem to return to the era of cost-effectiveness, even though current users are slowly being cultivated into high-end consumer groups. The weakness of innovation, the saturation of the market, and the wave of replacement in 2016 have passed. In the second half of the year, domestic TV brands may have to make a tougher trip.

Not so much that LeTV was a failure at the press conference. It would be better to say that LeTV's new products have lost the user's expectations.

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