After more than ten years of development, China's packaging industry relies on policy dividends to significantly expand production capacity with capital advantages. Now China has become an important LED packaging production base in the world, and with the growing strength of domestic packaging plants, the market position will further improve.
According to the statistics of the High-tech Research Institute LED Research Institute (GGII), in 2016, the global LED packaging industry market reached 113 billion yuan, the scale of China's LED packaging industry increased by 14.33%, and the industry market scale reached 73.4 billion yuan, accounting for global LED packaging. The market size has reached more than 60%.
As we all know, after the fierce competition and industry reshuffle in the LED packaging industry in 2016, the packaging manufacturers have expanded their production capacity, the production capacity has been expanding, the market share has continued to increase, and the concentration of LED packaging in China has further increased.
Zheng Haibin, deputy general manager of Zhaochi Energy-saving Lighting Co., Ltd. believes that “now domestic packaging enterprises can be divided into several echelons, except for Mulinsen’s huge volume, which is outside the market. Guoxing Optoelectronics, Ruifeng Optoelectronics, Honglizhihui, Zhao The performance of Chi Energy Savings Lighting also has its own merits."
At present, Zhaochi Energy-saving Lighting Co., Ltd. is mainly engaged in the R&D, production and sales of LED devices and their components. It is based on the mid-stream packaging industry of the LED industry chain, and is positioned in the two core application areas of LED lighting and LED backlights. There are also layouts and harvests.
On August 15, 2016, Zhaochi Energy was listed on the National SME Share Transfer System and officially became a non-listed public company.
According to the financial report, Zhaochi Energy achieved revenue of 945 million yuan in 2016, an increase of 4.97% over the same period of last year, mainly due to the fact that the operating income of the same period last year included the data of LED lamps that were stripped in the second half of 2015; the net profit was 79.49 million yuan, compared with the same period last year. Increased by 63.56%.
Squeezed into the top three LED TV backlights, grab market share
The backlight market, which was once dominated by Japanese and Korean giants and Taiwanese companies, has now undergone earth-shaking changes. In the medium and large size backlight field, the localization rate has exceeded 70%. Even in the small and medium size backlight market, domestic enterprises also occupy a considerable share of market space.
Zheng Haibin said, "We are doing a line of love and doing a line. In the TV backlight industry, we have entered the top three in China."
The profit of Zhaochi Energy in 2016 can be greatly improved, and the LED TV backlight can be said to be indispensable.
It is worth mentioning that Zhaochi Energy has become one of the major suppliers of medium and large-size LED backlights in the field of LED TV backlights. The core customers mainly include Skyworth, Konka, BOE, Panda and so on.
In the future, in the field of LED backlights, Zhaochi Energy will consolidate its existing market leading position, continuously improve the level of technology and technology, continuously enhance the market competitiveness of products, further expand sales scale and increase market share.
A lot of CSP applications are the beginning, as a "future"
For the TV backlight market, Zhaochi Energy has developed a five-sided CSP light source and mass production, and developed its corresponding CSP optical lens, enabling the mass production of backlight components based on CSP light source and has begun in many domestic machine factories. Promoted and received praise.
At the same time, combined with the current trend of thinning the domestic TV machine, Zhaochi Energy has invested in the development of a CSP light source with a single-sided light-emitting structure, which can meet the development requirements of TV backlight components within the OD12-25 range, and the backlight component products have also been followed up. The development of the quantum dot high color gamut scheme has effectively improved the color gamut by more than 100%, and the overall layout of the CSP product solution has been realized in the field of television backlighting.
Zheng Haibin said frankly, "Now our CSP has a certain amount of shipments. After a long period of time with our customers, we are constantly adding equipment. It is expected that there will be a big outbreak in the next quarter."
As far as the current product planning of Zhaochi is concerned, it is different from other packaging manufacturers. Now it is starting to carry out the whole set, and the three-in-one consideration of CSP equipment, SMT equipment and modules is closer to the actual needs of customers.
For CSP, we must solve three major problems. First, the customer is sensitive to price. If the cost performance and replacement cost are calculated, it may not be done. The customer needs to have a forward-looking layout awareness. Second, the cooling space and design space must be very limited. Third, there is very High life requirements and reliability requirements. Therefore, for civilian lighting products, CSP still appears to be somewhat tall.
"Currently, the biggest part of CSP application is TV backlight. 兆驰 energy saving from the whole machine to LED to module, it is a system, switching will be faster; in addition, we also have OEM customers, with TV backlight There is coincidence, the two parts are superimposed, and the ascending speed is very fast." Zheng Haibin said.
As a "new bright spot", COB enters the domestic top three for the final sprint of the Zhaochi lighting LED packaging product line.
As one of the two core application areas of Zhaochi Energy Saving, the LED product line is mainly used for indoor lighting.
In the past few years, Zhaochi Energy has been highly recognized by international first-line brand customers in the LED lighting market. Domestic customers include Foshan Lighting, Sunlight Lighting, Sanxiong Aurora, Zhejiang Meike, Snowlight, and Op.
In terms of commercial photos, the company continued to expand the development investment of new COB products, and has successively completed 12 new COB products such as two-color and flip-chip, which can meet the needs of different fields of business photography and greatly expand the application of the company's lighting products. market.
"This year's COB purchases of first-line brand customers have increased by more than 50% compared with last year. This is an opportunity for us. We will strengthen COB products this year. It is expected that COB revenue will increase by more than 100% compared with last year, and we will strive for breakthrough in COB sales. One hundred million, within two years, it has become one of the most expensive COB large-scale manufacturing enterprises in China. Zheng Haibin told Gaogong LED.
The reason for the above planning is that many packaging manufacturers in the early stage thought that the number of COB orders was too fragmented and the product specifications were relatively high, which was not particularly valued.
In Zheng Haibin’s view, “Before the COB market was a little lamb, the big factory didn’t pay attention. Everyone can split up some “meat.†But now it’s different, we will re-collect these issues, integrate, and customers. Close cooperation, large-scale customization, and provide customers with good value for money."
At the same time, in terms of capacity scale, in the past two years, domestic packaging manufacturers have been “rushing†relatively fast, and various packaging manufacturers have insisted on winning by scale, and Zhaochi Energy Saving is no exception.
Up to now, Zhaochi Energy has exceeded 400 production lines in Nanchang production base and Shenzhen production base production line. It is expected that in the future, according to customer needs, market changes will continue to expand production scale and enrich product line structure.
Zhaochi has always adhered to a lean and efficient work style, customer value-oriented business philosophy, and the industry chain colleagues work together to become the most reliable partner in the field of LED backlighting and lighting.
Note:--The above data may be biased, subject to the relevant company annual report.
High Speed Servo Motors,High Speed Motor,Brushless Gear Motor,Brushless Geared Hub Motor
Zhejiang Synmot Electrical Technology Co., Ltd , https://www.synmot-electrical.com