When customers are ready to buy a piece of jewelry, pay attention to the color, size, quality of the workmanship, design, etc., which affect the value, but no matter how beautiful the jewelry, it needs good light to illuminate it. Glorious.
We know that the color of the light emitted by the light source itself is the "source color", and the color reflected by the jewel by the light source is generally called the "surface color". Except for some gems with fluorescent or phosphorescent effects, the jewelry itself is Not glowing.
Although natural light is the most ideal light source for appreciating natural gemstones, in actual sales, due to the limitation of the venue, merchants often choose artificial lighting for lighting. How to use the appropriate light source to reveal the value of jewelry is increasingly becoming a concern of jewelers. However, due to lack of experience or expert guidance, jewelers generally only pay attention to the light when the store or the counter is decorated, so that the overall feeling of the store is gorgeous and magnificent, but the proportion distribution of the light source is neglected, so that the main body of sales and There is no difference between non-subjects. The jewelry placed in the counter lacks layering. In addition to unnecessary waste, the high temperature and electromagnetic radiation will destroy the color and luster of the object itself, especially for some organic matter. The structure and chemical composition of gemstones such as pearls, corals, and ambers are affected. In addition, according to psychologists, the dazzling lights can also have an emotional impact on customers and the sales staff in the jewelry store, as well as the trading of jewelry.
When choosing lighting for a jewelry store, the factors to be considered are the color of the lamp, the degree of illumination, the degree of flicker, the temperature, the color rendering, the infrared rays, the ultraviolet rays, etc. Of course, it is impossible to discern all the above factors, generally it is necessary to focus on The color temperature, the degree of illumination, and the degree of flicker are considered. According to relevant data, jewelry can show the best appearance under the illumination of 3300k-5000k color temperature.
The factors that merchants should pay particular attention to when choosing a light source. Different lighting levels can distinguish the level and sales subject in the jewelry store; the flashing degree refers to a kind of reflected light emitted by the jewelry when the light is shining on the jewelry. When it is remarkable, the treasure is more dazzling; and color rendering refers to the correct color and clarity of the light on the object. The higher the color rendering, the more detailed the craftsmanship and true color of the jewelry.
If you can understand the four elements of the basic light source: light color, illumination level, flicker, color rendering, I believe that you can become a light source expert in jewelry stores, your company will benefit from it, business is booming, and financial resources are rolling. .
What is the use of metal halide lighting for jewelry? Achievements make wealth in the country Many people like to use metal halide lamps (a square or round lamp holder plus a special shape of the bulb is usually a long tube type of more than 10 cm after starting up about 3-5 minutes will be fully bright) From the perspective of jewellery, this is the next strategy. Let us start with the characteristics of metal halide lamps. The full name of metal halide lamps: "metal halide lamps", also known as "composite metal lamps", are high-pressure gas discharge lamps. Intensity disc h arge lamps (HID) This lamp has a characteristic that it takes at least 5 - 10 minutes for the light source to illuminate immediately to reach normal brightness, and once it is powered off, it must be cooled for 15 minutes to light up again. It is time consuming and power consuming. The power situation has not improved. However, after the power outage, in addition to the power outage time, it will take 10 minutes to wait for the operation loss to be large or small.
Light affects the light and color difference of metal halide lamps: Metal halide lamps? Lamps are also gas discharge lamps, not tungsten bulbs. Metal halide lamps often use a mixture of several halogen compounds such as indium iodide, antimony, sodium and sodium. The yellow light can emit green indium and blue light. Because of the uneven consumption of the halogen halides, the color difference of the light will change. Extremely unstable. Not only in the difference of the color of the lamp, but also in the brightness (light difference, light decay), the metal halide lamp has a large gap, because the HID light will drop about 20% after about 100 hours (HID normal cycle operation) and The brightness will decay with the use time. This is a characteristic of the lamp. Do not use a constant light source for the metal halide lamp. On the other hand, the calculation of the life of the bulb must be understood or not by the unprofessional electric light equipment trader.
Excellent quality from general bulb life refers to average life. This is an average. Actual usage time depends on the objective installation environment. The installation time may be shorter or longer. The average life of the HID lamp can be defined as the luminous flux decay to the initial value. The total time of 50% is the average life. In other words, if a metal halide lamp is supposed to be advertised for 5000 hours, it means that after 5000 hours of use, its luminous flux only has 50% of the initial value, in other words, it is doubled at the moment. Power, or in exchange for only the initial half of the bright effect and the color has changed again and again at this time is not the light color just used, so its lamp life should refer to "economic life" is "average life" * 0.6 that is if 5000 hours × 0.6 = 3000 hours, the bulb should be replaced immediately after 3000 hours. This principle, widely used in lighting management, is often overlooked or obscured by the jewelry industry. At this point, everyone should have a great understanding of the cost of jewelry lighting!
Generally, domestic jewelry stores like to use metal halide lamps and general tungsten halogen lamps to illuminate diamonds. Because there is no professional jewelry lamps in the early days, GemLux jewel light bulbs developed for jewellery can provide white light but have better penetrating power. Poor light tends to produce only reflected light on the gemstone without refracting light. Because the light can't run into the gem body, the metal halide lamp is not the most important reason for the cost. The most important reason is because of the HID lamp. Light only the fluorescent coating emits a small amount of continuous spectrum to represent the color performance of the color performance only between the bad to the medium. The quality of the light source can not meet the high color requirements of the jewelry store; must accept new ideas to surpass the competitorsIphone Lightning Cable with Lightning Connector Sync and charge your iPhone, iPad, or iPod with faster speed.
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