August China Mobile Phone Market Price Analysis Report

In August 2013, which coincided with the peak summer heat of the mobile phone market, the number of price-cutting models this month was close to 300, accounting for a quarter of the total. Among them, Samsung has the largest number of price-reduction models, with over 60 models, followed by domestic brands. Cool, Huawei, Lenovo, and ZTE have reduced the number of products by more than 20 models. On the whole, the average price of the mobile phone market in August dropped more significantly.

Report points:

• The average mobile phone market price in August was 1,726 yuan, a slight decrease of 1.9% from the previous month.

• The average smartphone market price in August was 1,768 yuan, which fell below 1800 yuan.

• The average price of 3G handsets dropped slightly by 26 yuan to 1,823 yuan.

• The average domestic mobile phone market price in August was 1,426 yuan, a decrease of 38 yuan from the previous month, a decrease of 2.6%.

• The larger the screen, the higher the average price of mobile phones, and the average price of oversized screen models above 5.0 inches will reach 2,585 yuan.

• The average price of 10 million pixels or more models is close to 3,000 yuan, and the average price of dual quad-core smartphones is 3,851 yuan.

I. Average price of the overall mobile phone market 1. Average price of the overall mobile phone market • The average price of the mobile phone market decreased by 1.9% in August

ZDC statistics show that the average mobile phone market price in August was 1,726 yuan, a slight decrease of 1.9% from the previous month. In this month's mobile phone market, a total of nearly 300 models have fallen in price, with Samsung leading the decline in price. This is the main reason for the lower average price of mobile phones.

August 2013 China Mobile Phone Market Price Analysis Report (Chart) July-August 2013 China Mobile Phone Market Product Price Comparison 2. Mainstream Brand Average Price • Apple's highest average price, exceeding 4,000 yuan from the ten most popular users From the brand point of view, the average price of apples is higher than the average price, exceeding 4,000 yuan and reaching 4,119 yuan. Followed by Samsung, the average price was close to 3,000 yuan, which was 2,900 yuan. HTC, Sony's mobile average price is also more than 2,000 yuan, but significantly lower than Samsung. The average price of Nokia is currently less than two thousand, which is 1,925 yuan. The average price of Huawei and Xiaomi is around 1,500 yuan. The average prices of Lenovo, ZTE and Coolpad are all lower than RMB 1,000.

Second, the average price of smart phone products 1. The average price of smart phone products • The average price of smart phones dropped below 1800 yuan. ZDC statistics show that the average price of smart phones in the month was 1,768 yuan, a drop of 61 yuan from the previous month. 3.3%. Overall, of the nearly 300 models that have cut prices this month, smart phones are the absolute mainstream of price cuts, accounting for nearly 90%.

2. Average price of mainstream branded products in the smart phone market • Average price of five branded smart phones is over 2,000 yuan. From the average price of ten mainstream smart phone brands, Apple is still the highest and stands out. Samsung, Nokia, HTC, Sony's mobile average price distribution between 2000-3000 yuan, of which Samsung is the highest, close to 3,000 yuan, followed by Nokia, affected by the listing of the new flagship Nokia 1050, the average price reached 2723 yuan. The average price of Huawei and Xiaomi is relatively close, with little difference.

Third, the average price of 3G mobile phone market products, 3G mobile phone market average price • 3G mobile average price slightly reduced 26 yuan ZDC statistics show that in August the average price of 3G mobile phone market was 1823 yuan, slightly lower than the previous month 26 yuan, the decline 1.4%. Compared with the average price of the overall mobile phone market, the average price of 3G mobile phones is obviously higher by nearly one hundred yuan. It can be seen that the price of 3G mobile phones is still relatively high.

2. Average prices of mainstream branded products in the 3G mobile phone market • Relatively low average price of domestically-operated 3G mobile phones The ZDC monitoring data show that the average price of the domestic brand camps is relatively low among the ten most-watched brands in the 3G mobile phone market in August. Price below 2,000 yuan, significantly lower than the average price of international brands. Among them, the average price of Lenovo, ZTE, and Coolpad are all under 1,000 yuan.

IV. Average price of domestic mobile phone market products 1. Average price of domestic mobile phone market products • The average price of domestic mobile phones dropped 38 yuan in August The average price of domestic mobile phone market was 1,426 yuan, a decrease of 38 yuan or 2.6% from the previous month. In this month's domestic brand camp, the number of cool price models was the largest, reaching 30 models, followed by ZTE, reaching 25 models. Lenovo, Huawei's price models are also more than 20 models.

2. The average price of mainstream branded products in the domestic mobile phone market • The average price of the three brands exceeds 2,000 yuan. Of the 10 domestic brands most concerned about, the average price of the three brands exceeds 2,000 yuan, which is relatively high. The average price of OPPO is the highest, which is 2361 yuan, followed by vivo, and the average price is also over 2300 yuan. Meizu's average price is slightly lower at 2,207 yuan. The average price of Huawei, Xiaomi and Jinli is distributed between 1400-1600 yuan, which is relatively close. The average price of Lenovo, ZTE, Coolpad, and Tianyu is below RMB 1,000.

V. Average price of mobile phones with different parameters 1. Average price of mobile phones with different screen sizes • The larger the screen, the higher the average mobile phone price. From the average price of mobile phones with different screen sizes, the larger the screen size, the higher the average mobile phone price. ZDC statistics show that the average price of models below 4.0 inches is less than 600 yuan, and the Apple products with a screen size of 3.5 inches are removed. The average price of models with a screen size of 4.6 inches or more is more than 2,000 yuan, and the average price of a large-screen model with a size of 5.0 inches or more is 2,585 yuan.

2. Average price of mobile phones with different pixels • Average price of tens of millions of pixels and models is close to 3,000 yuan. From the perspective of pixels, after August, the average price of the main camera pixels with 10 million or more pixels is the highest, reaching 2,837 yuan, followed by Pixels in 8 million / 8.7 million pixels models, the average price of 2631 yuan. The average price of a 5 million-pixel model is currently stable at around 1,000 yuan.

3. Average price of mobile phones with different core numbers • The average price of dual quad-core smartphones approaching 4,000 yuan From the perspective of different models of core numbers, the average price of models using dual quad-core processors is 3,851 yuan this month in the smartphone market. Approaching 4,000 yuan high. The average price of dual-core and quad-core models is not much different. The latter is slightly higher at 142 yuan. Single-core smart models currently have an average price of less than 800 yuan, which is lower.

ZDC expects that the hot-selling models in the mobile phone market in September may continue to lower prices, but the centralized listing of new products by major manufacturers may cause the average price of the entire mobile phone market to rise again.