Liu Hongxin Talks About Color TV Enterprises

Liu Hongxin, general manager of Qingdao Hisense Electric Co., Ltd. (hereinafter referred to as “Hisense”) told the reporter of the “First Financial Daily”, “Color TV manufacturers must be the main force of future smart TVs.” Internet companies such as LeTV and Xiaomi have entered the TV field. Its impact remains to be seen.

Liu Hongxin said that in the era of smart TV, hardware manufacturers, content providers, and network operators are all trying to share. Different companies have different opinions about the future profit model of smart TVs. “As a color TV manufacturer, the primary task is to work closely with the operator to make the consumer experience a good one.” Hisense launched VIDAA TV for this purpose.

Talking about the impact of Xiaomi and LeTV on the TV industry, Liu Hongxin believes that since everyone is interested in smart TV, this industry has promising prospects. I hope everyone will make this “cake” bigger. In addition, LeTV's influence remains to be seen, depending on whether it can bring real value to consumers.

"LeTV will not have much influence on the price of traditional TV sets." Liu Hongxin said that there are many cheap color TV sets in the market. Now it is no longer a simple fight for price, but it is a fight experience. "The emergence of these companies and practices are all expected." He added that Hisense will make the color TV's smart experience, display, high-definition, and large screens as per their own ideas.

In the view of Liu Hongxin, in contrast, the color power plants are more familiar with the habits of consumers watching television, are closer to consumers, and can be “grounded”; and they hold an open and cooperative attitude and cooperate with content providers.” Therefore, we firmly believe that color TV manufacturers must be the main force of future smart TVs."