With people's increasing concern about health, drinking water safety issues have been increasingly valued by people. In recent years, the level of urban consumption has been increasing, and the development momentum of “water appliances†such as drinking fountains, water purifiers, and direct drinking machines has been generally optimistic. Water appliances are gradually entering the family and become indispensable household appliances in people's lives.
Enterprises actively deploy water appliances market
As a new industry, clean water appliances are currently in a period of high growth in the industry. In recent years, the development of the water appliance market in China has been very rapid.
According to the data from the China Icomm, the average annual growth rate of retail sales of high-end drinking fountains reached 52.4% during the three years from 2008 to 2010, of which the growth rate was slightly faster in 2008, reaching 67.1%, and it was 50.5% in 2009. In recent years, the market share of high-end water purifiers has been continuously expanding, and the retail sales volume has grown at a rapid rate compared to the same period of last year.
Judging from the current market pattern of water appliances, the three companies, Midea, Gion, and Angel, accounted for more than 90% of the market share. Sales data for January-September this year showed that only the United States alone accounted for 46.5% of the market.
This year, the United States also continued to demonstrate its momentum in water appliances. It spent RMB 1 billion to establish a water home appliance industrial park in Shunde, integrating product development, manufacturing, and marketing. The production includes drinking fountains, net drinking machines, and commercial clean water. The full range of products including the system.
In the United States almost monopolized the domestic water appliances market, Haier Group announced that it will establish a joint venture with global water purification expert Strauss, "Qingdao Haier Strauss Water Equipment Co., Ltd." to enter the Chinese water market.
In addition, Shuaikang also introduced a variety of ultrafiltration water purifiers and donated water purifiers to flood-affected areas in Pakistan. This move reflects international humanitarianism and also reveals Shuaikang's intention to implement an international brand strategy.
Zhou Chong, general manager of Shuaikang Water Purifier Business Unit, said in an interview with a reporter from China Electronics News: “Shuaikang has been focusing on research in the field of kitchen and bathroom. We started on-line water purification projects in 2009. Although the current water purifier penetration rate It is not high, but the industry is socially beneficial and its market prospects are very large. I believe that in a few years this market will have explosive growth."
With the major companies arranging water appliances industry one after another, the industry landscape will change in the future.
Traditional drinking products challenged
In recent years, drinking fountains have, to a large extent, changed people’s habits of boiling water and drinking water directly from drinking fountains. This convenient drinking method has become more and more accepted by people.
Yang Wei, a small household appliances analyst in Yikang, told the “China Electronics News†reporter: “From January to September this year, the cumulative sales of traditional drinking fountains accounted for 72.8%. From the sales monitoring data in the past three years, the traditional drinking fountains Market share is relatively stable."
Compared to traditional drinking fountains, straight drinks are the ideal alternative. In developed countries such as the United States and Japan, more than 70% of consumers have opted for straight drinks, but the popularity of straight drinks in China is still relatively low. However, in the long run, with the continuous development of technology, traditional drinking water products will be challenged.
Yang Wei explained to the reporter: “The market share of China's direct drink machine products is still relatively small, because there are not many brands involved in the production of direct drink machines, and current direct drink machines are not mainstream products. Although the United States is making efforts on straight drinks machines, products The proportion has increased from 0.12% last year to 1.97% this year, but Gion and Angel have not followed up, as the proportion of Gyuraku Direct Drink Machine accounts for 0.31% of its products, and Angeline’s direct drinking machine accounts for only 0.05%. Driven by a number of big brands, direct drink machines can be further promoted."
Wu Shanhong, director of Planning and Management Department of the Water Appliance Sales Company of Midea Daily Appliances Group, said in an interview with a reporter from China Electronics News: “At present, there is less than 1% of water purifiers in China, and the main reason is that the people’s drinking water is healthy. Consciousness is relatively weak. It is believed that the change in consumer awareness will eventually change the current development of the industry."
With the continuous improvement of consumers' awareness of water purification products, driven by leading enterprises, the huge water purification market is expected to see large-scale growth, and traditional drinking water products will be replaced by high-end water household appliances.
Need to break the technical bottleneck
How to solve the secondary pollution of drinking fountains and how to break through the bottleneck of water purifier filter technology become a sensitive issue in the water appliance industry. Water purifiers are upgrading products for drinking fountains. In comparison, water purifiers are better for achieving healthy drinking water.
The key technology of the water purifier is the filter element. At present, there are filter elements using activated carbon for simple filtration, and filter elements using ultrafiltration membrane and RO membrane filtration technology. Ultrafiltration membranes are a mainstream technology, and water purifiers using such membranes are suitable for water-contaminated environments.
Although the domestic water and household appliance industry has a promising future, in the grasp of key technologies, Chinese enterprises are still in a weak position. The RO membrane is made of macromolecule material. The research and development technology of this material in our country is relatively backward.
Zhou Chong told the "China Electronics News" reporter: "Shuaikang water purifiers use some of the 'GE' brand RO membranes, and some use Dow membranes. Shuaikang water purifiers are currently based on independent research and development, and some core components are used. In the future, we plan to find companies with strong capabilities to cooperate in a joint venture."
Pu Shanhong told reporters: "The United States is seeking to integrate resources into the upstream of water appliances, and through the acquisition of some membrane companies to stabilize the advantages of the industrial chain in the water appliance products.
In addition, the use of direct drinking machine filter elements and filter membranes has a certain relationship with water quality, and regular replacement of consumables becomes an inevitable problem for water purifiers. Therefore, the installation and after-sales of the water purifier industry is extremely important. Enterprises must provide comprehensive after-sales services to ensure the healthy development of the water appliance industry.
Reporter Comments
Industry standards become the key In recent years, China's water appliances market has developed rapidly. With the continuous improvement of urban consumption, water consumer electronics products are being more and more concerned about consumers. In the face of the temptation of huge benefits in the water appliance market, many companies have to share the "market share".
At present, there are fewer well-known brands and enterprises in the water appliance industry, and there are only a handful of companies with technological development strength. Due to the imperfect industry standards and the low barriers to entry, the quality of water appliances has also been uneven. Water appliances are different from other household appliances. Such products have higher requirements for after-sales services. In addition to the sale of straight drinks machine, but also need to install according to the specific layout of the venue, supplies also need to be replaced regularly.
Therefore, the industry actively calls for the relevant standards to be introduced as soon as possible, and further standardizes the service level and technical standards of water appliances from the policy level, and guides the healthy development of the industry.
Enterprises actively deploy water appliances market
As a new industry, clean water appliances are currently in a period of high growth in the industry. In recent years, the development of the water appliance market in China has been very rapid.
According to the data from the China Icomm, the average annual growth rate of retail sales of high-end drinking fountains reached 52.4% during the three years from 2008 to 2010, of which the growth rate was slightly faster in 2008, reaching 67.1%, and it was 50.5% in 2009. In recent years, the market share of high-end water purifiers has been continuously expanding, and the retail sales volume has grown at a rapid rate compared to the same period of last year.
Judging from the current market pattern of water appliances, the three companies, Midea, Gion, and Angel, accounted for more than 90% of the market share. Sales data for January-September this year showed that only the United States alone accounted for 46.5% of the market.
This year, the United States also continued to demonstrate its momentum in water appliances. It spent RMB 1 billion to establish a water home appliance industrial park in Shunde, integrating product development, manufacturing, and marketing. The production includes drinking fountains, net drinking machines, and commercial clean water. The full range of products including the system.
In the United States almost monopolized the domestic water appliances market, Haier Group announced that it will establish a joint venture with global water purification expert Strauss, "Qingdao Haier Strauss Water Equipment Co., Ltd." to enter the Chinese water market.
In addition, Shuaikang also introduced a variety of ultrafiltration water purifiers and donated water purifiers to flood-affected areas in Pakistan. This move reflects international humanitarianism and also reveals Shuaikang's intention to implement an international brand strategy.
Zhou Chong, general manager of Shuaikang Water Purifier Business Unit, said in an interview with a reporter from China Electronics News: “Shuaikang has been focusing on research in the field of kitchen and bathroom. We started on-line water purification projects in 2009. Although the current water purifier penetration rate It is not high, but the industry is socially beneficial and its market prospects are very large. I believe that in a few years this market will have explosive growth."
With the major companies arranging water appliances industry one after another, the industry landscape will change in the future.
Traditional drinking products challenged
In recent years, drinking fountains have, to a large extent, changed people’s habits of boiling water and drinking water directly from drinking fountains. This convenient drinking method has become more and more accepted by people.
Yang Wei, a small household appliances analyst in Yikang, told the “China Electronics News†reporter: “From January to September this year, the cumulative sales of traditional drinking fountains accounted for 72.8%. From the sales monitoring data in the past three years, the traditional drinking fountains Market share is relatively stable."
Compared to traditional drinking fountains, straight drinks are the ideal alternative. In developed countries such as the United States and Japan, more than 70% of consumers have opted for straight drinks, but the popularity of straight drinks in China is still relatively low. However, in the long run, with the continuous development of technology, traditional drinking water products will be challenged.
Yang Wei explained to the reporter: “The market share of China's direct drink machine products is still relatively small, because there are not many brands involved in the production of direct drink machines, and current direct drink machines are not mainstream products. Although the United States is making efforts on straight drinks machines, products The proportion has increased from 0.12% last year to 1.97% this year, but Gion and Angel have not followed up, as the proportion of Gyuraku Direct Drink Machine accounts for 0.31% of its products, and Angeline’s direct drinking machine accounts for only 0.05%. Driven by a number of big brands, direct drink machines can be further promoted."
Wu Shanhong, director of Planning and Management Department of the Water Appliance Sales Company of Midea Daily Appliances Group, said in an interview with a reporter from China Electronics News: “At present, there is less than 1% of water purifiers in China, and the main reason is that the people’s drinking water is healthy. Consciousness is relatively weak. It is believed that the change in consumer awareness will eventually change the current development of the industry."
With the continuous improvement of consumers' awareness of water purification products, driven by leading enterprises, the huge water purification market is expected to see large-scale growth, and traditional drinking water products will be replaced by high-end water household appliances.
Need to break the technical bottleneck
How to solve the secondary pollution of drinking fountains and how to break through the bottleneck of water purifier filter technology become a sensitive issue in the water appliance industry. Water purifiers are upgrading products for drinking fountains. In comparison, water purifiers are better for achieving healthy drinking water.
The key technology of the water purifier is the filter element. At present, there are filter elements using activated carbon for simple filtration, and filter elements using ultrafiltration membrane and RO membrane filtration technology. Ultrafiltration membranes are a mainstream technology, and water purifiers using such membranes are suitable for water-contaminated environments.
Although the domestic water and household appliance industry has a promising future, in the grasp of key technologies, Chinese enterprises are still in a weak position. The RO membrane is made of macromolecule material. The research and development technology of this material in our country is relatively backward.
Zhou Chong told the "China Electronics News" reporter: "Shuaikang water purifiers use some of the 'GE' brand RO membranes, and some use Dow membranes. Shuaikang water purifiers are currently based on independent research and development, and some core components are used. In the future, we plan to find companies with strong capabilities to cooperate in a joint venture."
Pu Shanhong told reporters: "The United States is seeking to integrate resources into the upstream of water appliances, and through the acquisition of some membrane companies to stabilize the advantages of the industrial chain in the water appliance products.
In addition, the use of direct drinking machine filter elements and filter membranes has a certain relationship with water quality, and regular replacement of consumables becomes an inevitable problem for water purifiers. Therefore, the installation and after-sales of the water purifier industry is extremely important. Enterprises must provide comprehensive after-sales services to ensure the healthy development of the water appliance industry.
Reporter Comments
Industry standards become the key In recent years, China's water appliances market has developed rapidly. With the continuous improvement of urban consumption, water consumer electronics products are being more and more concerned about consumers. In the face of the temptation of huge benefits in the water appliance market, many companies have to share the "market share".
At present, there are fewer well-known brands and enterprises in the water appliance industry, and there are only a handful of companies with technological development strength. Due to the imperfect industry standards and the low barriers to entry, the quality of water appliances has also been uneven. Water appliances are different from other household appliances. Such products have higher requirements for after-sales services. In addition to the sale of straight drinks machine, but also need to install according to the specific layout of the venue, supplies also need to be replaced regularly.
Therefore, the industry actively calls for the relevant standards to be introduced as soon as possible, and further standardizes the service level and technical standards of water appliances from the policy level, and guides the healthy development of the industry.
Draw-wire sensors of the wire sensor series measure with high linearity across the entire measuring range and are used for distance and position measurements of 100mm up to 20,000mm. Draw-wire sensors from LANDER are ideal for integration and subsequent assembly in serial OEM applications, e.g., in medical devices, lifts, conveyors and automotive engineering.
Linear Encoder,Digital Linear Encoder,Draw Wire Sensor,1500Mm Linear Encoder
Jilin Lander Intelligent Technology Co., Ltd , https://www.landerintelligent.com