Since last year, European classical lamps have shown an increasingly strong momentum. For the rise of European classical lamps, the opinions of the industry are different. Some people think that it may be a short-lived one, and some people think that it will continue to be popular. Unfortunately, no matter whether it is the square or the anti-party, there are not enough reasons. Fortunately, the market law does not recognize the reasons, only recognize trends and laws.
After long-term observation, thinking and research, the author concludes that European classical lamps will continue to sell well in the next three to five years. The reasons are as follows:
Let's first take a look at what a European classical lamp is. European classical lamps are actually European and American style antique lighting, the concept of the extension is very wide, the current popular is mainly forged iron, resin, copper and other types of products. The labels for such products are European and American culture. Retro and nostalgia are the keynotes of life in Europe in the past 30 years. They are instinctively opposed to the increasingly industrialized and urbanized shackles, tensions and crowded reality. In this context, the decorative style of European buildings (including the lighting style) is the trend of retro and nostalgic. European lamps were originally popular in Southeast Asia, Hong Kong and Taiwan, and have slowly penetrated into mainland China in recent years. When the European classical lamp first entered the mainland, the road was very narrow, mainly used in some European-style high-class hotel hotels, halls and clubs, and top villas. Later, in some big cities that were deeply influenced by Western culture, such as Shanghai, Qingdao, Hangzhou, and Beijing, the civil buildings gradually spread and became more and more intense.
The European wind is a major trend in China for a long period of time in the future. Chinese people have always had a tradition of worshiping the ocean. Whether it is civilians or expensive, they are proud of the consumption of European and American goods. Decoration, furniture, electrical appliances and clothing are not. When the whole style is Europeanized, the lighting is inevitably Europeanized. The two major consumer trends in Europe and America are retro and nostalgic, and the second is the fashion trend. Fashion trends tend to focus on young people, and mature consumers tend to be retro and nostalgic. These mature consumers are undoubtedly affecting China's middle and high-end consumer groups. This is the mainstream direction.
China's middle class is mainly composed of two major groups: returning overseas Chinese. These dignitaries, entrepreneurs or senior white-collar workers are deeply immersed in European and American culture. The European middle class's lifestyle is their role model. Without a doubt, they will It is a large consumer group that uses European classical lamps; the young and middle-aged entrepreneurs who have been desperately attacked by local people have accumulated a lot of wealth, and there is no independent claim for consumption. The trend with European style will also become their trend. The consumption direction of China's middle class is undoubtedly the mainstream consumption direction of high-end people.
The two major groups driving the trend are consumers and communicators. Consumers are of course communicators, but they are only shallow; only when popular is used as a culture to spread, popular things can last forever. In the field of European classical lamps, there are two terrible forces: the lecturer of the design school or the designer of the design institute. Many of the senior lecturers of design institutes are studying abroad. They are deeply influenced by foreign decorative styles. Research and lectures inevitably promote European decorative style and promote European antique lamps. And they are important forces that will affect the future to become a designer or a high-income group. This long-term future high-income group or middle class will become the backbone of European antique lamp consumption.
Today, no one will ignore the power of designers, especially engineering companies. Designers are the bridge between products and home consumers. Although they can't control consumers, they are the most important force that influences consumers' choice. The Chinese designers have always adhered to the principle of “foreign use for the mediumâ€, so the design of engineering to absorb European and American elements is their inevitable routine. When the design style is inclined to Europe and the United States, the matching lamps must also be dominated by European and American styles. When the designer's orientation becomes mainstream, there is no doubt that it will affect the entire format.
Another major feature of European classical lamps is that there is still a large profit margin. In industries where product prices are becoming more transparent, merchants are very concerned about lighting products with profit margins. Once discovered, it will tend to be the same. European classical lamps were originally popular in Europe and America and are important decorative lamps. The significant difference between decorative lighting and general lighting products is the cultural content and atmosphere. Such lamps can not only be sold as art, but also can be sold as luxury goods to a certain extent, so they are deeply trusted by the merchants. When a class of lamps is favored by consumers, designers are valued, and businesses are also eager to promote, it is impossible to think about it.
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