A leading figure has struggled for more than 20 years in the lighting industry; one product sells well at home and abroad; a strong but “hidden name†enterprise for many years; a company with more than 10 branches and an annual output value of over 10 million; What kind of charm does she hide? What kind of people are caring for and accomplishing this business? Recently, the reporter walked into Foshan Leike Lighting Co., Ltd., interviewed a number of Leek people from front-line workers to corporate CEOs, and witnessed the entrepreneurial spirit and struggle footprint of the Leek people. Rick did it, didn’t say it, do it again. ![]()
Huang Rongqi, General Manager of Leike Lighting Co., Ltd. (General Manager of Leike Lighting Co., Ltd.): During the two hours of interviewing Mr. Huang, he was more contemplative, his face was calm, his eyes flashed from time to time. The light of perseverance, every sentence is so determined and decisive. All of Mr. Huang’s words and demeanor gave the reporter a single impression: this is a practical person. The following is an abstract summary of our reporter's exclusive interview with Mr. Huang. Our reporter (hereinafter referred to as the record): I found through field interviews that Lake has not only strong product manufacturing power, but also a group of excellent employees. Then, Mr. Huang, why didn’t Rick promote himself before? General Manager Huang Rongzhen (hereinafter referred to as Huang Zong): Rick has always said that it is better to do it. It is the most important reason to do a good job of product products. Therefore, Lake has been working hard before; I will not tout myself before the failure to do so, let the industry people laugh. Reporter: What is the purpose of that interview with the "China Lighting News"? Mr. Huang: Although Leike has many advantages and does not like the obvious dew, but with the increasingly fierce competition in the industry, it is necessary to properly display the strength of Lake and let more people know about Lake; but we are now promoting Own, not for investment, because our dealers are enough now, we will never overdraw the manufacturing power of the product and develop the number of dealers. The promotion of Lake is to make the existing dealers understand Laker and enhance the dealers. Confidence and determination, increase the intensity and investment of distribution, and then achieve the purpose of consolidating and expanding dealers. Reporter: Through the in-depth workshop, I found that Lake has superior product manufacturing capabilities, not only advanced machinery and equipment, employees, but also products from raw materials to finished products all made by Lake (including hardware and electronics, this is the same industry and other What companies can't do? Can you talk about the benefits and difficulties of doing so? Mr. Huang: The “one-stop†production method has great benefits for improving product quality, production efficiency and cost saving; but it also tests the company’s financial strength, talent reserve and management ability. of. Reporter: Can Huang disclose the goals and propaganda measures in product manufacturing in the next few years? Mr. Huang: In the future, Leike will increase its investment in software and hardware, improve management level, product quality and production efficiency, and strive to make product coverage more extensive, product manufacturing force stronger, and service to a new level. The propaganda will go hand in hand with the "China Lighting News" to truly showcase the advantages of Lake, and develop and glory with the media! Product manufacturing power is also part of marketing Teng live marketing director Teng Huo (Marketing Director): Among the many employees interviewed by Rick, Teng Huo is the most talkative one, and seems to be born to be the sales. But Teng Huo’s talkative is not exaggerated, but a true insight into the current lighting market. When talking about the relationship between product manufacturing power and marketing, he said: "Product manufacturing power is also a part of marketing. Only good product quality, fast lending, low cost can provide a solid foundation for marketing and backing. , Lectra's superior product manufacturing force in the market sales "continued to build wonders. He cited two examples for the reporter: Last year, there was a multi-million project in Shanghai, and many powerful domestic lighting companies went to bid, but the products they needed were not available domestically, and they needed to be supplied in the short term. The product manufacturing ability can't keep up, and Leike has won the bid for fast, fast shipping and excellent quality. In the first half of this year, Yinchuan City has a big project. In the situation of competition among many enterprises, it is also because of With strong production capacity, it has become the target of choice for customers. Farmers are honest and hardworking Ye Bodong, Director of Engineering Department Ye Bodong (Director of Engineering): “Many people say that I am like a farmer. In less than half an hour of interviewing Ye Bodong, the 40-year-old engineer said to reporters many times. Ye Baidong quietly cultivated his "acre" in the ten-year-old aluminum lamp and ceiling lamp. “Three-point land†is now the “head of the LED aluminum lamp and the ceiling lamp factory.†“We have one-stop production, at least three major market competitive advantages,†when the reporter asked why the branch should go from raw materials to finished products. When all of them were produced by themselves, Ye Bodong said with excitement, "The cost of a Leike is reduced, and it can save money for consumers; the second delivery period is accelerated, and it can adapt to the requirements of dealers and users in the time of lending; The third is conducive to management and resource sharing, and improve the quality of products. Three years, one day, I practiced the real kung fu Chen Dong (workshop operator): I saw Chen Dong, who was in the welding workshop of Lake. He and other employees in more than ten other workshops in Leike silently The post is carefully repeated with seemingly simple actions. "Is this process difficult to do?" The reporter asked, Chen Dong seems a bit embarrassed: "It is difficult to say that it is not easy, but there is no rich experience is not good. 1 Chen Dong picked up a piece of aluminum that was cut off with an aluminum profile cutting machine for the reporter. : "I cut the aluminum into four sections, and use these four sections to form a square. Not only the length of each section is the same, but the slope of each interface is also the same, so that it can be matched into a very regular square. However, many practices rely on the feel." Chen Dong said that he has been working at Lec for more than three years and has been honing in this position. He has been able to strictly standardize the products according to the requirements of the factory. Ten years of "lights", forging hard skills Zhou Zuchang (workshop supervisor): Into the metal stamping workshop, when he saw Zhou Zuchang, he was holding parts, patiently guiding the staff, did not notice the arrival of the reporter. Although the young man is already the head of the department, he is still modest and honest when he talks with reporters: "I have been working on lighting hardware for more than ten years and have been working in stamping and mold-opening; I am skilled in this line. The quality of the raw hand and the skilled hand is very different! The employees in our workshop have many years of work experience.†Zhou Zuchang pointed out that dozens of tall stamping machine tools (large tonnage) in the workshop said that stamping is made into products. The core process, human technology can only be qualified and quality products with advanced equipment. Dedicated research, technology is endless Huang Ping engineer Huang Ping (engineer): Out of the laboratory, the reporter once again shook hands with Huang Ping to express his admiration for his technical dedication. This kind of young man has been specializing in the research and development of light sources and brackets such as T4 and T5 for nearly four years. In the laboratory, the reporter saw several national-level instruments and test benches. According to Huang Ping, Lectra's T4 and T5 lamps have achieved three major technological breakthroughs: the "blackhead" switch at both ends of the lamp can only appear after 5000 times (the general lamp switch will appear after 1000 times); The tube has been tested and tested to be able to be used at a high temperature of 80 degrees and a low temperature of minus 20 degrees; the service life of the lamp is over 8000 hours. "We have a T4 that has applied for a national patent. In the future, we will increase the intensity of technological innovation and expand the scale of production. Next month, the bracket lamp will reach a production capacity of 10,000 per day. 1 at the Lek T4 and T5 branches. Huangshan Hai, general manager of the reporter could not help but to supplement: Around the World
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