China's lighting industry has a problem of counterfeiting

I heard a message yesterday: On December 8, the China (Shenzhen) Interior Design and Culture Festival opened in Shenzhen, and there was a fight at a certain corporate booth. Oh, not a system, it hurts.
When I figured out the truth of the matter, I couldn't laugh. Some insiders said that it may be that Zhang San counterfeited the product style of Li Si, and Wang Wu went to ventilate the letter, so Li Si went to “crack down” Zhang San... 瞧 瞧 乱 。 。 。 。 。 。 。 。 。 。 。 。 。 。

Is this just a discordant event at the show?

At many lighting and lighting exhibitions, I saw the warning signs of “coming in the same industry”, “stopping the peers” and “prohibiting taking pictures”. I am very puzzled: Isn't the exhibition just to show it, why don't you take pictures, don't people go in and see it? I also see signs of the same meaning in many corporate showrooms and stores at the lights.

In all kinds of media, I rarely see new lighting with high level of craftsmanship and features. The so-called features and new styles that can be announced are almost all the way, and how much is there in the terminal dealers. . "New" is not new, "features" have no features, and you can really get the new style of business. If you take a shipment, don't expect him to come back a lot of replenishment next time, because people soon find that "the city is full of gold." A", this style of lighting in the night appeared in large numbers in front of people.

I also found another phenomenon: Many companies make several new product launches every year, and each new product launch conference has to launch dozens of new products. I am wondering: How many new products are there? A lot of new products are often introduced, how powerful research and development capabilities are! How fast is the market update speed!

What is hidden behind the above phenomena? That is the imitation of the wind. The reason for this phenomenon is that the threshold for entering the industry is low, there is no counterpart industry authority to monitor, and a large amount of social capital flows into this industry to participate in the competition. In other words, as long as there is a small start-up capital, you can enter the lighting and lighting industry to get a job. The production technology level and production qualification of the newly added enterprises are relatively loose. Many small and medium-sized enterprises "have money and no technology, some people are not original, there is no brand in the factory", and only the OEM and counterfeiting.


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