During the CES this year, the traditional technology industry giant Panasonic, with a scale of about 2,500 square meters, was stationed at the CES show in Las Vegas. This time, Matsushita did not exhibit home appliances for the first time in the pavilion. Matsuo Electric (China) Co., Ltd. and Chairman of China·Northern East Asia, Yokoo Hiroshi, said in an interview with People’s Daily, this is a change in Panasonic’s consciousness. In the future, Panasonic will vigorously develop B2B business in China, and forever Will not give up the home appliance business.
B2B field transformation will focus on the development of automotive business
In recent years, Panasonic has actively transformed from the B2C field to the B2B field, and in the B2B field, Panasonic has positioned the automotive business as the backbone of its growth strategy. At CES in 2018, in 2030, Panasonic will take a look at the new social landscape from the four areas of “living spaceâ€, “supply chainâ€, “mobile†and “environment (energy)â€: the popularity of fully automated vehicles brings travel Great changes in time and space.
Yokoo also said frankly that in the future, the development of B2B business in China will also put the automotive business in the first place. According to reports, Panasonic is currently cooperating with BAIC as one of the three major production plants for Panasonic's car battery. In 2017, Dalian also opened a new Panasonic car battery factory.
"In terms of China's vehicle business plan, one of our future goals is to seek safety, that is, to provide components, goods, and car companies in the field of autonomous driving; the other is a comfortable interior space; the third is In terms of energy, it means car battery related."
Yokoo said that "Panasonic has more than 50 manufacturing companies in China. If you add a sales company, there are a total of 79 companies. Every year, operators in China are trained to be candidates for the general manager. In the training of these general manager candidates, we can often hear about the idea of ​​strengthening in-vehicle related products. Therefore, we can also see the weight of the in-vehicle business in China in the B2B business. ."
In fact, this is not the first time that Yokoo has expressed his desire to expand the car industry in China. During the Shanghai International Auto Show in April 2017, he just said that the revenue of Panasonic's China car business will be 140 from 2020. 100 million yuan will be expanded to 20 billion yuan in 2022.
Yokoo has a deep relationship with Panasonic's in-vehicle business. Since he joined Panasonic in 1987, he has served as the chairman of the alkaline battery business unit and the head of the energy solutions department. He has a close relationship with automotive energy research and development, and has served as the general manager and electric house of Matsushita Energy (Wuxi) Co., Ltd. President of Equipment Machinery Society Air Conditioning Company China.
It is reported that Panasonic's car business has covered automotive new energy, driver assistance systems, in-vehicle infotainment systems and other fields, from components to integrated solutions. Focusing on comfort, energy saving and safety, Panasonic is committed to providing consumers with a more comfortable and safer driving experience.
Optimistic about the Chinese market, Panasonic will be more energetic
Although the time of the last China General Representative was only a short period of more than 8 months, Yokohama has its own understanding and understanding of the Chinese market. He admits that from the perspective of potential, speed of development and market changes, China is better than the European, American and Japanese markets. He gave the reporter an interesting example. "The current Japanese market is the age of a 50-year-old uncle, Europe and the United States is about 40 years old, and China is a 20-year-old youth, a very dynamic state."
Yokoo said that China's development in the past two or three years is very fast, and people's life scenes have changed a lot. For example, using a mobile phone can solve all problems. "China's current IT Or IOT is extremely high, and there are many AI devices. It can be said that China is now leading the world in these fields.†He pointed out that this is a huge opportunity for Panasonic, and Panasonic China must do it. There are more and more things.
Matsushita has been in China for 40 years and has 79 companies in China. Panasonic wants to find new partners in China, find new businesses and open up new businesses. We have to do a new business in China, and Panasonic China must truly develop its business with its Chinese partners.
"Panasonic will be more energetic, and this is also an important job for me to do in the future." Yokoo said.
At the end of 2016, Panasonic joined the Chinese Enterprise Club, which is the third foreign-invested company in the club. In the club, Yokoo has made a lot of Chinese entrepreneurs, including Ma Yun, Chairman of the Board of Directors of Alibaba Group, and Lei Jun, founder of Xiaomi. “Joining the Chinese Enterprise Club can strengthen our ties with Chinese companies.†In the future, Panasonic also hopes to cooperate with local Chinese companies.
Yokoo said that he deeply felt the expectations of the Chinese market, and also saw some issues that China faces now and in the future, such as environmental pollution, food safety, and aging. For these topics, Panasonic will do its utmost to make efforts and actively promote cooperation with Chinese companies.
Will not give up the home appliance business to do Panasonic around the consumer
Panasonic's fiscal year 2016 financial report shows that Panasonic's annual sales are about 430 billion yuan, of which the sales in the Chinese market is about 50 billion yuan. It is revealed that in the current business of Panasonic China, B2C business accounts for about 20%, and B2B business accounts for 80%.
Although the future source of Panasonic China is still in the B2B business, the proportion of B2B business may increase. However, Yokoo said that reporters will never give up the home appliance business in China. He pointed out that Panasonic's brand awareness in China is very high, and because of this brand awareness, Panasonic's B2B business in China can be carried out so smoothly, which is very precious for Panasonic.
"Now Panasonic's products, such as hair dryers, etc., are selling very well. These are the things that can be used in daily life. They are also things that Panasonic can make customers like. The Panasonic that makes these products can be said to be Panasonic around you. But the brand of Panasonic in the B2B field is hard to be seen on the surface, so there will be a distance from the customer. I think we will be doing Panasonic while deepening the B2B business. It is the home appliance. What we should do Panasonic should be a good quality product with Panasonic characteristics, and provide customers with value." Yokoo said that the future Panasonic wants to do the home appliances is not to say that the home appliances are sold one by one. Going out, but wanting to do a group of goods to make a living space, let these provide new value to customers.
He said that Panasonic has a lot of home appliances technology, and will integrate home appliance technology into other related fields in the future. And Panasonic now has a lot of technology bases in 35 business divisions. The basic technology in this business can be taken to other businesses. This is also the strength of Panasonic with 35 business divisions.
In 2018, for Panasonic, which is about to celebrate its 100th anniversary, crossing the century is not the ultimate goal, but the beginning of the next new era.
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