The Internet of Things is in a period of continuous growth, and a global era of intelligent connectivity has arrived. According to China Industrial Information Network, the domestic Internet of Things market will grow from 930 billion yuan in 2016 to 183 billion yuan in 2020, and the overall scale will increase by a multiple.
First, the Internet of Things is deeply integrated into the life scene, and the conditions of the outbreak are mature.
Background: Internet access costs have increased, and the Internet of Things era has officially opened.
The total number of Internet users tends to be saturated, and the cost of getting customers increases rapidly. According to CNNIC statistics, after the rapid growth in the past few years, the total number of Internet users and the number of mobile Internet users in China have tended to ease.
In 2016, the total number of netizens nationwide was 731 million, of which more than 695 million were mobile Internet users. The total number of users is becoming saturated, and for Internet companies it also means a rapid increase in customer acquisition costs.
In recent years, the slowdown in the growth rate of China's Internet market has led to an increase in the cost of Internet companies' access to customers. The saturation of online markets has forced them to shift their attention from online to offline.
Take Alibaba as an example. In 2013-2015, Alibaba's marketing expenses were 4.545 billion yuan, 8.513 billion yuan and 11.307 billion yuan respectively. The active buyers of Taobao were 255 million people, 350 million people and 423 million people respectively. Assuming that the marketing expenses for innovative business such as Alibaba Cloud are 30%, 40%, and 50% year-on-year, the cost of Taobao's acquisition in 2015 increased from 38.33 yuan/person to 77.45 yuan/person.
At the moment when data is king, the gradual exhaustion of online data access channels has prompted Internet companies to turn their attention to offline, and the ultimate path of IoT technology as a link and online is becoming an important direction for their investment.
Driven by innovative technologies, the business model with the Internet of Things as the main tool for wearable devices, smart retail, and the sharing economy is replacing the industrial Internet of Things as the mainstream of IoT commercialization, and even leading the rapid development of the Internet of Things in the next few years. New force.
The Internet of Things is in a period of continuous growth, and a global era of intelligent connectivity has arrived. According to China Industrial Information Network, the domestic Internet of Things market will grow from 930 billion yuan in 2016 to 183 billion yuan in 2020, and the overall scale will increase by a multiple.
According to IDC, the total investment in the global IoT market in 2016 was $736.9 billion, and by 2020 the figure will reach $128.9 billion, with a compound annual growth rate of approximately 15.02%. In the next few years, the Internet of Things will expand rapidly on a global scale.
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