On March 8th, at the AWE2018 exhibition, which is regarded as one of the three most influential exhibitions of home appliances in the world and has the world's home appliance innovation vane, the innovative technology achievements of “cold water washing†were exhibited by the leading brand of washing machine industry, Little Swan. The new high-end drum washing machine series is onlookers of Chinese and foreign home appliance counterparts and exhibitors. It also attracted the stoppage, photographing and research of different washing machine peers in front of the booth, and wanted to explore the innovation of "cold water washing" technology.
As the first company in the global home appliance industry to master the "cold water washing" technology, Little Swan took the lead in applying this technology to the Beverly series of high-end washing machines in 2017. Its unique "cold water washing" technology and "protective care" The color washing effect can wash the clothes without heating the water, and can protect the original style and color of the clothes, attracting the eyes of middle and high-end quality families and users.
With the strong driving of Little Swan, the cold water washing technology is fully applied to high-end drum washing machines, which allows Chinese families to experience the high-quality lifestyle and washing experience brought by “cold water washing†before the world. It will also fully detonate the world's high-end battles and industrial upgrading battles in the washing machine industry: from double barrels, pulsators to rollers, from non-frequency, DD direct drive to SIA smart speed conversion, from warm hot water to cold water protection. In this way, the Little Swan stands in the leading position of China's definition of the world's washing machine development trend and consumption trend.
Cold water washing, creating a global era of washing
In recent years, the development of China's and the global washing machine industry has fallen into a downturn and stagflation. On the one hand, the growth rate of the whole industry market has slowed down, and the homogenization and low price competition of many enterprises has fallen into a quagmire; on the other hand, the consumption demand is diversified and personalized, bringing the entire incremental market to the ceiling. The industry has reached a new crossroads, and a large number of manufacturers have lost their way.
In this regard, Xu Pengcheng, director of Little Swan Research and Development Center, believes that “this is not the growth ceiling of the washing machine industry, but the bottleneck of washing machine product innovation, lacking a series of innovative technology products that can meet and lead consumer demand, thus restricting consumers’ desire to purchase. For example, many consumers know that clothes are not worn out but are washed out. Many of them sell for up to 20,000 yuan in high-end silk and fabric clothes. The price of clothing is even higher than that of a washing machine. I dare not put it in the washing machine at home."
In the past 30 years or so, many consumers have remembered the entanglement problem after washing the clothes in the home washing machine. Although the rapid spread of drum washing machines in recent years has attempted to solve this problem. However, the shrinking of the sweater, the fading of the silk silk clothing, the fading of the bright colors of the clothes, the style and color of the clothes washed by the various washing machines make the consumers feel that “good clothes are thrown into the washing machine, it is a disaster, the more times the washing is done. The higher the damage."
The bottleneck of the industry and the pain points of users are the breakthroughs for the innovation of Little Swan. Based on the scientific and technological innovation of Little Swan in the washing machine industry for more than 30 years, the original "cold water washing" scientific and technological achievements were first introduced, and the two main supports of super water flow washing system and SIA intelligent speed variable frequency motor drive system were formed. In one fell swoop, the ordinary drum washing machine can only wash through the water flow of about 50 rpm even in the cold water state, and it is difficult to wash the clothes.
The Little Swan Cold Water Washing Technology can realize the stepless speed regulation of the inner cylinder rotation speed between 45 and 200 rpm, and continuously control the water flow to massage the clothes. Especially when the inner cylinder speed is increased to 200 rpm, the high-speed centrifugal force will form a number of high-pressure water guns, and the 360° penetrating fiber will clean the clothes without dead angles, and at the same time effectively protect the color and shape of the clothes. In one fell swoop, the world's drum washing machine industry has only "hot water washing" in the past half century. While satisfying people's pursuit of a beautiful lifestyle and yearning for it, it has also established Little Swan's leading position in technological innovation in the industry.
As a brand new washing method pioneered by Chinese companies in the world, Little Swan's "cold water washing" effectively solves the traditional drum washing machine in the washing process, mainly by falling clothes and heating water temperature to improve the washing rate, but ignores the clothes It will cause the fabric fibers to break and pull, thus destroying the style of the clothes, while heating the water temperature will reduce the "color fastness" between the pigment and the fiber, the color will easily fall off from the clothes, and finally the problem of fading deformation after washing clothes .
From the scientific experiments and user practice, it shows that the cold water washing technology of Little Swan, even if it uses ordinary temperature water without heating, the whole washing process does not need to be heated, and the washing effect can reach the 1.05 washing degree of the traditional drum washing at 40 °C water temperature. At the same time, the “German VDE Certificationâ€, the first in the industry to receive the Nobel Prize in Electrical, has allowed Little Swan’s technological innovation to stand at the “front of the worldâ€.
Little Swan, creating a new channel for washing machines
In recent years, under the wave of global industrial upgrading, enterprise transformation, and consumer change, the industry has moved toward high-end, enterprises embrace the future, and users pursue a better life. The Little Swan has once again reached the forefront of the development and transformation of the entire washing machine industry. It is not only the launch of the Beverly “Big†series of high-end multi-function washing machines, the creation of “cross-age innovation†“cold water washing†technology, but also the Chinese washing machine industry from “large-scale low-cost manufacturing drive, differentiated boutique upgrade drive, original invention technology drive "Three times to cross, become the forerunner of the times and the leader of the industry.
After more than 30 years of rapid development, in the Chinese washing machine market, almost all Chinese and foreign brands have solved the pain points and needs of users such as “quiet wash, clean washâ€, and the market, product and technology innovations once fell into the quagmire of “homogeneityâ€. . At this time, Little Swan has “improved the difficulties†and directly improved the quality of the user's life brought about by the consumption upgrade. A large number of high-end and even luxury clothing began to enter the ordinary family and other status, with the era of cold water washing technology, while achieving laundry Protective clothing, color protection, and shape protection create a new standard for high-end care.
As a cross-era change that leads the development of the washing machine industry, Little Swan's “cold water washing†is enriching more and more families and users who are looking forward to a high-quality lifestyle. At the same time, it is also catching up, leading and leading the way for China in the world's washing machine industry. Opened a new growth channel. Inject new ideas and new abilities into the many peers who are caught in the transformation and upgrading. Behind the three strategic guidelines of “Product Leading, Efficiency Driven, Global Managementâ€, we will reconstruct the technological innovation system and track of new home appliances.
Xu Pengcheng revealed, "The biggest innovation behind the cold water washing technology is to take the lead in the global application of SIA smart speed inverter motor in high-end drum washing machine, so that the cold water washing process produces æ‰æ“, penetration, 澎湃 three super The water flow continues to wash the clothes and detergent. At the same time, the 3D cubic diamond inner tube and the magical lifting ribs of the rotating impact make the tiny foam shuttle between the fabrics to achieve no dead angle cleaning stains.
As we all know, the motor as the heart of the washing machine directly determines and dominates the iteration and innovation of the washing machine. In recent decades, the development of motors for washing machines has experienced three stages of development, such as series-excited motors, three-phase induction motors, and DD direct-drive motors, which have opened up the washing machine from “washing to quiet washingâ€. Nowadays, with Little Swan taking the lead in applying the SIA Smart Speed ​​Variable Frequency Motor to the washing machine, it brings a new situation of “cold water washingâ€. It is reported that only BLDC motors with a running speed of more than 1600 rpm can be called SIA smart speed variable frequency motors. At present, the world-recognized high-end appliances Miller and Siemens washing machine products use 100% BLDC motors. Little Swan is the first to complete the landing of SIA Smart Speed ​​Variable Frequency Motors worldwide.
In the view of Hongshibin, a home appliance watcher, “At present, Little Swan’s cold water washing innovation has changed from a black technology that leads the industry to a technology that is shared by the whole people, truly making the market and consumers feel the beautiful life brought by technological innovation. It has completed the seamless connection between enterprise technology innovation and consumer quality upgrade, and realized a series of coverage driven by industry technology innovation to market quality life. It further strengthened Little Swan's foothold in China to change the world's washing machine industry."
Similarly, the capital market has made the most direct judgment on Little Swan's industry and market performance. In the past five years, Little Swan's share price has risen nearly 8 times, far ahead of all home appliance listed companies. More importantly, in the past four years, in the context of a slight increase or even stagflation in the industry, Little Swan has maintained a double-digit revenue growth and double profit growth, becoming a true industry leader.
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