In China, in addition to the fact that there are not many people who know OnePlus mobile phones in the circle, there are very few users who use OnePlus mobile phones, which is a typical niche brand. According to OnePlus, the main market of OnePlus is abroad. Data shows that in 2017, the sales of OnePlus mobile phones were close to 4 million units, with sales exceeding 9 billion yuan, 70% of which came from overseas markets.
In addition, the well-known market research organization Counterpoint Research recently released a research report on the Indian smartphone market for the second quarter of 2018, that OnePlus occupies 40% of the Indian high-end mobile phone market, surpassing Apple and Samsung to become the number one high-end mobile phone brand in India.
Those who are familiar with OnePlus mobile phones know that since its establishment at the end of 2013 to the present, OnePlus has a history of less than 5 years and is able to gain a foothold in foreign markets. Compared with that, it has some foundations. Then the R&D strength of OnePlus How did it perform?
The first few mobile phones are not mentioned. From the 2016 OnePlus 3, some netizens discussed the topic of OnePlus R&D capabilities in the OnePlus community. The netizen affirmed the design and sales of OnePlus, and believed that at that time The most lacking of Plus 3 is technology research and development. Netizens bluntly said, "The system optimization has been slow to keep up with the pace of user feedback, and there are not many official apps that come with it. I don’t know where I want to set the theme, wallpaper, font color, etc. Download. I'm drunk too."
Of course, this may be an accidental situation. In 2017, the emergence of OnePlus 5 gave the industry a reassurance. And because of its excellent camera performance, the world's best dual-camera mobile phone was judged by the industry's authoritative image processing company DxO, which can be regarded as a win.
In June 2018, OnePlus Taipei R&D Center was officially completed. Moreover, the sales volume of OnePlus 6 has also performed well, with global sales exceeding 1 million units in only 22 days after its launch, which is enough to prove that it has a fairly good reputation among users.
In this way, in terms of technology, although OnePlus does not have a long-term development time basis, it does not lose to some traditional mobile phone manufacturers. Although this is a young company, it is full of momentum and promising prospects. This is true for OnePlus mobile phones, compared to OnePlus TV. It is said that OnePlus TV has already begun research and development.
According to speculation, India is likely to become the first market for OnePlus, and data shows that India’s smart TV market has huge potential. In 2015, the market capacity of TV was about 561,000 units; by 2016, the overall increase was 97%, and the market capacity reached 1,105,000 units; in 2017, the market capacity rose to a new level, reaching 1, 783,000 units. In terms of market potential, India’s population under the age of 30 has reached 60%, but the penetration rate of smart TVs is only 23%, and the market potential is huge.
OnePlus CEO Liu Zuohu believes that with the advent of the 5G era, coupled with the development of AI technology, today's TVs are different from those five to ten years from now. OnePlus hopes to prepare in advance and participate in this major transformation. OnePlus is committed to exploring new possibilities in the traditional TV industry.
TV experience from outsiders: it’s not easy to mixAccording to data from Aowei Cloud Network, the color TV market data in the first half of this year shows that the retail volume of China's color TV market in the first half of this year was 22.6 million units, a year-on-year increase of 3.6%, and the retail sales volume was 72.5 billion yuan, a year-on-year decrease of 2.0%. , There has been a trend of volume increase and decrease.
Looking at the performance of the mobile phone industry in the first half of the year, according to the global mobile phone market report released by Rising Sun Big Data, global mobile phone shipments fell by 8.9% year-on-year in the first quarter of this year, and a slight rebound of 2.7% in the second quarter. Among them, the shipment volume of China's smart phone market fell by 12% year-on-year, which became the main cause of the global market decline.
The comparison of data between the TV industry and the mobile phone industry found that TV is more attractive than the mobile phone market, which is also one of the main reasons why mobile phone companies are transforming TV. However, historical experience tells us that the TV industry is not easy to mix up, especially for newcomers, it is even more difficult.
Time goes back to 2013, when Xiaomi and LeTV completely disrupted the TV industry, the unparalleled price war was indeed a big surprise, and it completely caught the traditional color TV manufacturers by surprise. As a result, a large number of Internet companies without a physical industry background have "jumped into the river" and quickly "founded" as a follower, attracting investors to spend money and "pull the seedlings" of new brands, that is, at this stage, Internet brands are completely welcome. There was a big explosion.
However, a few years later, LeTV’s capital chain collapsed, and Kanshang from a state-owned enterprise background also collapsed. Were whales, storms, and Fengxing are still dying to persevere. Maybe one day they will be as unsustainable as Kanshang. say Goodbye!
So according to the current situation, the TV market environment is not suitable for entry. Of course, there are exceptions, Xiaomi is an example, and it is still a mobile phone.
According to public data from Aoweiyun.com, in March this year, Xiaomi TV won the second place in domestic shipments, and in April, it became the largest domestic shipment. According to the first financial report released by Xiaomi on August 22, in the second quarter of 2018, Xiaomi Group’s revenue was 45.226 billion, while the adjusted net profit reached 2.117 billion. In terms of Xiaomi TV, global sales in the second quarter A year-on-year increase of 350%, ranking first in China. Throughout the first half of the year, Xiaomi TV has repeatedly won the first place in online sales, and 618 even won the first place in sales and sales on both JD and Tmall platforms.
Maybe OnePlus saw the success of Xiaomi, ignored other failures, coupled with the downturn in the mobile phone industry, and wanted to switch to smart home. But now that the decision has been made, it must have been well thought out.
Industry experts believe that although the color TV market has developed slowly in recent years, no matter how much market pie can be cut by mobile phone companies, it is an increase for them, especially when the smart phone market encounters a development ceiling. It is even more important; in addition, mobile phone companies have mature channel management and expansion capabilities, coupled with the smart home imagination space of the linkage of small mobile phone screens and large TV screens, are the reasons that attract and promote mobile phone companies to enter the TV market.
From the editor's point of view, compared to video sites such as Baofeng and Fengxing transforming to Internet TV, and for those fledgling companies that have no technical foundation, such as monks and microwhales, the advantages of OnePlus are also obvious. At the same time, if companies want to develop, they must dare to think, dare to dare to persist. TV is the gateway to smart homes. If TVs can be made well, OnePlus will definitely make a difference in smart homes in the future.
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