After the downturn, Samsung made a high-profile appearance in Shanghai, China. Note9 and ODM aim at the smart phone market, launching the smart home IOT platform "Samsung Smart Home" to reverse the decline.
In the past two years, from "concept" to application landing, the development prospect of smart home is considerable. IDC predicts that in 2022, the smart home market will grow to around US$277 billion. The attractive cake makes smart home one of the core strategies of many technology giants.
The technology giants are racing to encircle their territory, and the competitive landscape is particularly fierce this year: Amazon will suspend sales of Google’s Nest products; Google and Baidu will make aggressive investments and acquisitions; home appliance giants represented by Haier have opened the era of smart home customization in China .
It is not uncommon for Samsung to deploy smart homes. The key lies in its path?
According to Zhang Daijun, director of Samsung Electronics China Research Institute, by 2020, Samsung is expected to invest US$161 billion in innovative technologies such as 5G and artificial intelligence. Previously, Samsung Electronics President Gao Dongzhen said that Samsung is preparing to enter the era of smart terminals from the era of smartphones. As a comprehensive electronic product manufacturer, Samsung will provide consumers with a more comfortable lifestyle. This is the company and its competitors. Ways to distance themselves.
In the layout strategy of the smart home ecology, Samsung chose to go hand in hand with Unicorns. Samsung's strategic layout from the macro level, through strong capital and flow resources to cut into the market. The unicorn company is more focused on its own development, deeply cultivated in vertical fields, and has strong execution in the fields of technology, products and design. Together, the two may collide with fierce sparks and create greater value.
At present, Samsung has launched the "Samsung Smart Home Joint Customization Program" and the "Samsung Smart Home Ecological Partnership Program." Among them, "Joint Customization Partners" will launch joint customization products with Samsung to further expand the categories of Samsung Smart Home IoT devices; and "Eco Partners" are third-party brand products that can be connected to Samsung Smart Home. Achieve more comprehensive coverage of life scenes.
Among the announced partners, the domestic smart home unicorn ORVIBO is in the first echelon.
Founded in 2011, ORVIBO is well-known in the field of IOT for innovation. On the smart home consumer-level application track, ORVIBO has created seven intelligent systems including smart lighting, smart security, smart audio and video, HVAC environment, energy management, door and window shading, and interactive center. Focus on innovative technologies and design aesthetics such as IOT, AI, and big data to realize the intelligentization of lighting, safety, energy and other spaces, and create more convenient human-computer interaction, high-quality living experience and more efficient space management methods for users.
In this cooperation, Samsung has shown great interest in ORVIBO's smart panels, smart door locks, HVAC connection modules, smart sockets and other categories.
Among them, ORVIBO's upcoming Super Smart Panel MixPad is a revolutionary product for space wall interaction. Compared with a single product such as a smart speaker as the entrance, ORVIBO's smart panel achieves decentralization in the layout of smart homes and is more convenient.
"When decorating a house, users will buy fresh air, purification, central air conditioning, etc., so there will be many panels on the wall, and each appliance has a remote control, panel and even APP. These fragmented interactions are connected to form a rich intelligence Scenario. This is what the Oribo Super Smart Panel does.†said ORVIBO's marketing manager.
From the perspective of user experience, the core demands for smart panels are stability and design, which is exactly where ORVIBO's advantage lies.
In terms of technology, ORVIBO is one of the core promoters of smart homes with wireless technologies such as zigbee and WiFi worldwide. Its products are open and compatible with a variety of IoT communication protocols: WiFi, Bluetooth, ZigBee, NB-IOT, Z-Wave, radio frequency. Nearly 150 IOT brands are linked, and the number of devices exceeds 5 million.
At the same time, ORVIBO products are known for their "technological aesthetics". With their stunning industrial design and ultimate user experience, ORVIBO's products have won the Japanese Good Design Award, the German National Design Award, the iF Gold Award and the Red Dot Award in one fell swoop.
According to data, ORVIBO has received nearly 200 million yuan in financing from institutions such as Softbank SAIF, Lenovo Star, and Topband Co., Ltd. so far. In 2017, ORVIBO's smart home sales revenue exceeded the 100 million yuan mark, and it was one of only a few members who took the lead in entering the smart home billion yuan club. In July 2018, the "Guangdong-Hong Kong-Macao Greater Bay Area Unicorn White Paper (2018)" was released, ORVIBO was on the list and is the only company on the list in the smart home field.
At present, ORVIBO has become a strategic cooperation brand that Internet giants such as Ali and JD.com compete with each other.
The competition of the heroes also heralds the arrival of the golden age. Tech giants and unicorns join hands to siege the city. In the end, who can harvest this huge market is worth looking forward to.
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