123 Kanfang recently received 58 Group's strategic investment, and the amount of financing has not been disclosed yet. This round of strategic financing will integrate 58/Anjuke’s real estate traffic advantages, and launch a large number of VR/3D listings, and based on house size data, and then deploy home improvement and housing services. It is reported that in July 2017, 123 house inspections completed the angel round, led by Tongce Real Estate Consulting.
Founded in 2015, 123 Kanfang is the world's first technology provider to achieve extremely low-cost 3D modeling through machine vision/machine learning. By applying cutting-edge technologies in the field of artificial intelligence to the real estate field, 123 House Tour breaks through the limitations of traditional technology, using low-cost cameras and no need for professional photographers to shoot, thus realizing massive 3D real scenes in the field of new and second-hand houses for the first time Modeling and remote viewing.
Difficulty in viewing houses is a common problem faced by home buyers and tenants. With a large amount of housing, complex information, and limited time, it is difficult for users to fully grasp the information within a limited time, effectively compare the advantages and disadvantages of their favorite housing, and make correct decisions. . VR viewing is an upgraded product of photo viewing and video viewing, which can effectively improve the efficiency of viewing. The difference from traditional VR viewing is that 123 viewing allows visitors to see the house structure at a glance; the accurate restoration of floor plans and size data will become the basis for future decoration and furniture purchases.
It is understood that at this stage, most other solutions on the market use three-dimensional laser scanning methods to obtain point cloud data and stitch them. The limitations are relatively large. Mirrors and windows, exterior scenes, and places that are blocked by furniture cannot be photographed, leading to the market. The 3D effect will show a lot of broken pictures. The "prosperity" VR viewing, a comprehensive innovation and upgrading VR viewing artificial intelligence 3.0, can not rely on laser scanning or other ranging technology, the solution of indoor 3D modeling only by taking pictures, deeply touches the "difficulty of viewing a house", Pain points such as false listings, using technology to reshape people's perception of the viewing process can break through the limitations of other solutions on the market.
123 shows 3D modeling by taking photos. The broker only needs to download the APP on the mobile phone and bring more than one thousand yuan of equipment. Each room only needs to take a photo and upload it to the APP. A set of three bedrooms and two halls (100 ㎡) model house can automatically complete 3D modeling within 10 minutes. Compared with the closure of Shell Rushi, 123 Kanfang is an open platform, and brokers can upload panoramic listings without going through the photographer.
The “prosperous†VR viewing technology provided by 123 Kanfang was released on the annual 58 Group’s “58 Magic Dayâ€. This is the industry's first mass application of VR/3D viewing technology. “High-quality VR viewing technology will significantly improve the efficiency of brokers’ viewing properties, and the in-depth automatic learning of data will also improve the accuracy of users’ screening of listings and reduce the cost of invalid listings. As the largest real estate information service platform in China , We believe that 58 Group and Anjuke’s application in VR technology will promote the efficiency of property matching between brokers and buyers and bring a better experience.†said Ye Bing, senior vice president of 58 Group and COO of Anjuke .
At present, the application of 123 viewing VR technology has increased the stay time of customers by 4 times, and the intentional transaction rate has also increased by 2-3 times. Currently in the testing phase, thousands of VR technology listings will be launched on 58 Group every day, and the subsequent growth rate will continue to rise, reaching 20,000 sets a day.
Behind the massive applications is the technology research and development and breakthroughs of two generations leading peers in 123 Kanfang. According to Cai Pei, general manager of 123 Kanfang, 123 Kanfang is committed to solving the limitations of the first generation of 3D indoor modeling (3D laser scanning), and has developed the second generation of 2D laser scanning and the third generation of camera 3D modeling. Technology, and successfully applied for national invention patents. The third-generation camera 3D modeling technology uses artificial intelligence algorithms such as deep learning to automatically identify features such as wall corners and wall lines to complete modeling, and obtain size data according to the height of the camera, with an accuracy of less than 2%. If cooperated with auxiliary means, accurate measurement within 0.5% can be achieved. Technological breakthroughs mean that low-cost cameras can be used, which everyone can operate, and the quality of the acquired 3D models is far superior to competing products using the first-generation technology.
123 Kanfang teamed up with 58 Group to enter the field of VR home improvement and housing measurementIn the interview, Liu Luxing, chairman of 123 Kanfang, said that VR viewing is only the starting point. 3D modeling technology has been launched on platforms such as Anjuke and Tujia. In the future, we will cooperate with 58 Group to carry out layouts on home improvement and measurement rooms. The home improvement function is installed in the real estate display interface. After the user buys the house, he can immediately choose the decoration plan, and the flow will be transformed naturally. At present, this model has also cooperated with Shangpin Home Delivery. The conversion from house viewing traffic to home improvement traffic is firstly due to the high overlap of the user groups of the two. In addition, the size data of the standard configuration of each house for 123 house inspections is the key factor that bridges house inspections and home improvement.
Liu Luxing said that the size of the decoration market can reach 4 trillion. At present, the conversion rate of looking at houses and buying houses into decoration is less than 1%. Our goal is to increase the conversion rate to 20%. This market is already very large. And there is a big pain point in the decoration market. Often when the room is being decorated, the furniture will block the socket when the furniture is moved in or the length of the furniture is not suitable for the size of the room. And because our 3D modeling technology can accurately measure all the details of the room type (sockets, ground pins, etc.). To a certain extent, it can help designers review the room design.
123 shows a unique approach, from VR/3D viewing to the volume, and then from the room size data to try to become a bridge between VR viewing, home improvement, and measurement of the room. The unique technology and model of 123 Viewing, combined with 58 Group's real estate flow, may make 123 Viewing a leader in the home improvement and housing measurement industry soon. I look forward to the future report card of 123 Viewing.
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