On March 8, the 2018 China Home Appliances and Consumer Electronics Expo (AWE) will be held at Shanghai New International Expo Center. As one of the world's most influential and discourse powers in home appliances and consumer electronics, AWE attracts hundreds of well-known household appliances and technology brands at home and abroad each year. Cutting-edge technology emerges in an endless stream, and Sony, which has been known as Black Technology, is also Will bring its black technology and latest TV products to AWE. As the electronics industry giant Sony, the black technology products that will be brought to AWE for the first time will naturally become one of the biggest highlights of this exhibition. In addition, in less than a month after the CES debut in January this year, Sony will be the first to market in China LCD new X9000F, the AWE show, Sony will once again be CES on the highly anticipated OLED new A8F starting in China The issue of listing has also attracted much attention. 
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(Sony OLED TV A8F on display at 2018CES)
In 2017, with the constant participation of Sony and other manufacturers, OLED TVs have innovative products represented by Sony A1. These product forms and conceptual innovations have effectively enhanced the market image and positioning of OLED TVs and accelerated OLEDs. The popularity of the product. Among them, the Sony 4K HDR OLED TV A1, which turned out, shocked the industry with its stunning visual experience and innovative "Acoustic Surface" sound field technology, allowing consumers to intuitively feel the "future technology" differences on the A1. As a result, this model has always been the first in the OLED TV market since its listing in China in March, making Sony a synonym for OLED TVs.
With the increase in panel supply and the drop in prices in 2018, the market potential of OLED TVs is bound to be further released. The dazzling market performance of OLED TV A1 also confirms the success of Sony's high-end market strategy. Its high value-added, high-quality products are recognized and affirmed by the market and consumers. Therefore, in order to meet the diversified needs of consumers, Sony has again launched a new OLED TV A8F series at CES - equipped with Sony's unique X1 advanced version of the image processing chip and screen sound field technology, bringing users visual and audio Double enjoyment. The A8F, which is about to appear on AWE, naturally attracts many consumers.
As Sony's new flagship OLED TV this year, A8F naturally has a "black technology": it uses a 4K ultra-high resolution OLED panel, matching the X1 advanced version of the image processing chip. The X1 Advanced Image Processing IC can display more realistic 4K HDR images and integrate more than 8 million self-playing images by integrating object-based HDR image reshaping technology, 4K HDR 14bit smooth gradation technology, and dual image database technology. The advantages of the OLED display with a luminescent pixel allow the A8F TV to have a better visual experience.
(Sony OLED TV A8F)
At the same time, the "Acoustic Surface" sound field technology that was widely acclaimed in A1 TV last year was also inherited in the A8F. Compared to traditional LCD TVs, OLED TVs do not require a backlight source and the structure is simpler. For this feature of OLED, Sony developed a screen sound field technology that allows the screen itself to produce sound directly. In this way, a more perfect combination of audio and video than conventional television can be achieved, thereby achieving more extensive audio and video synchronization and achieving the effect of “sound and picture integrationâ€. In addition, the A8F supports HDR10, HLG, and Dolby VisionTM's three mainstream HDR format standards. At the same time, they combine Sony's unique image quality optimization technology, allowing users to enjoy HDR high-quality images with higher brightness, sharper contrast, and vivid colors through Internet video service providers and HDMI.
In terms of exterior design, A8F OLED TV adopts Sony's latest "Slice of Living" design concept, using a new design of the stent, more beautiful. At the same time thanks to the simple structure of the OLED screen structure, the A8F TV is also more slim than ever to minimize the space occupied, allowing users to be flexibly placed in different use scenarios.
The OLED TV A8F, which has attracted much attention at CES, continues the advantages of audio and video technology such as A1 screen sound field technology and X1 advanced chip for OLED flagship TV products. Its innovative aesthetic design further enriches consumer placement options. Therefore, the price of the A8F, the time to market, and whether it will be listed once again in China like the X9000F, everything, so stay tuned.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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