According to industry news, Samsung Electronics will launch the Micro LED TV production line at the Vietnam plant next month, which will become the world's first mass-produced Micro LED TV company. Starting from the water source factory in March this year, it started the Micro LED TV R&D line only 3 Months of time.
This production line will receive all LED chip supply from Sanan Optoelectronics, the No. 1 LED company in China, and produce it by order production. This is different from the current way of producing TV according to the unified standard. There is no certain specification standard, and the annual output is only about a few hundred.
Samsung previously announced a “prepayment agreement†with Sanan Optoelectronics and paid a prepayment of approximately US$16.83 million from Xiamen Sanan to ensure that Xiamen Sanan will give priority to Samsung. According to the industry, the recent Sanan’s Mini LED capacity has been almost Samsung is under the package, and Samsung is also expected to push the high-end Mini LED TV to the customized market in the third quarter, testing the top market to buy gas and water temperature, and Samsung also purchased Sanan LED die to large size in 2017. Indoor commercial display, which also means that Sanan Optoelectronics has become more stable in the Samsung supply chain.
In January of this year, Samsung launched the 146-inch modular Micro LED TV product "The Wall" at the CES 2018 conference. Samsung Electronics Image Display Business Director (VD) President Han Zongxi replied in response to the inquiry about the price of Micro LED TV at the "2018 QLED TV New Product Launch Conference" held in April this year, "The largest TV size so far is 110 inches. The price is 140,000 US dollars (150 million won), and said that "the specific price will be published in June, refer to the 110-inch product size and price." Therefore, the price of "The Wall" must be at least 100 million won.
According to Samsung Electronics, “Because of the customized production method, LED Chip module combination that can adjust the screen size freely, so unlike the current TV production line, the size of the TV can be changed,†said “ Recently, a supply contract was signed with the first global customer, and several companies are continuing to negotiate supply."
MicroLED TVs are connected and combined by very tiny LED chips. Each pixel can emit light autonomously and can display vivid colors, which is similar to LG's main OLED TV. In contrast, Micro LED TVs use inorganic substances to prevent burn-in. By increasing the number of LED chip modules, you can increase the screen size and create a 146-inch or larger TV that is larger than the current LCD TV size. The largest TV at present is the 105-inch QLED TV launched by Samsung Electronics.
The industry is very concerned about whether Samsung Electronics can mass produce successful Micro LED TVs. Although Sony had previously announced Micro LED TV prototypes before Samsung Electronics, it was not successfully commercialized because of the lack of technical strength and the price of each unit was more than 100 million won. Another point of view is that Samsung Electronics will start at the beginning of the year, "The Wall", and it will take at least four years to achieve mass production.
Samsung Electronics plans to achieve a 60% target in the overall market (estimated 1.8 million units) through a quantum dot TV and a Micro LED TV, leading the large and new generation TV market.
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