Dishwashers, which are quite new to the Chinese home appliance market, have been attracting more and more attention from consumers in recent years. The dishwasher market is growing at a rate of more than 100% per year. But the dishwasher, a new product that has entered the Chinese market for less than a decade and has really developed rapidly for less than five years, is still too strange for consumers, and because many dishwashers now use embedded structures, in the later stage. There are great difficulties in replacement and maintenance, so many consumers still have a wait-and-see attitude toward the dishwasher.
In recent years, the large increase in the new middle class has enabled Chinese consumers to enter the stage of upgrading their quality consumption. Consumers’ demands for home appliances are no longer just satisfying the most basic functions, but they hope that home appliances can enhance our lives. Quality, let us experience a more comfortable, convenient and efficient life experience. The appearance of this kind of dishwasher can meet the needs of consumers very well. According to the data of Yikang, the authoritative survey institution of the market, the domestic dishwasher market reached 4.3 billion yuan in 2017, an increase of 119%. At the same time, the penetration rate in consumer households has nearly doubled compared to 2016. For the domestic dishwasher market in 2018, Zhong Yikang believes that domestic retail sales will reach 7.8 billion, and retail sales may exceed 2 million units.
Dishwasher repair service is the biggest concern of consumers
Although we have seen that the dishwasher industry in China can really be said to be thriving in recent years, the market increment of nearly double the year-on-year makes the dishwasher one of the fastest growing categories of home appliances. However, we also see very clearly that we first compare the penetration rate with foreign countries by more than 70%. The penetration rate of less than 3% in China is really pitiful. The reason for this phenomenon is not only because the dish towel has entered China for a short time. The suspicion of product quality, maintenance, after-sales and other related services is also the important reason for the development of the dishwasher in China's almost blank market. the reason.
However, now whether you are a dishwasher brand or an ordinary consumer, you no longer have to worry about this problem. Recently, the China Household Electrical Appliances Service Maintenance Association proposed that Qingdao Haier Dishwashing Co., Ltd. take the lead, Ningbo Fangtai Kitchenware Co., Ltd., Hangzhou Boss Electric Co., Ltd., Bo Xihua Household Appliances Service Jiangsu Co., Ltd., Vantage Co., Ltd., Guangdong Wan The group standards for the "Quality Inspection Specification for Installation and Maintenance of Household and Similar Dishwashers" jointly drafted by well-known kitchen and electric appliance companies such as New Electric Co., Ltd. were officially released.
The official launch of the dishwasher service standard has greatly promoted the dishwasher industry.
In this standard, after completing the installation and maintenance of the dishwasher product, the product should be commissioned to work normally, and the user should be introduced to the product usage and debugging methods, and the tableware should be used for demonstration and at the same time The user explains and demonstrates the product features and the method of placing the cutlery so that it is considered to be in compliance with the specified installation or repair. In this standard, strict regulations are imposed on installation, maintenance and service for different types of dishwashers, from pre-service preparation, installation location, waterway link, power supply location, fault repair, commissioning, delivery, etc. Specifications and requirements were made.
In general, the introduction of the "Quality Inspection Specification for Installation and Maintenance Service for Household and Similar Dishwashers" standard has made the maintenance and service of the dishwasher more standardized, and can completely eliminate consumer products for dishwashers. Maintenance, after-sales and other concerns can greatly promote consumers to accept the dishwasher, so that the dishwasher has a better performance in the Chinese market.
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