In 2017, the integrated stove became one of the most dazzling categories in the kitchen and bathroom appliance market in China. With the rapid release of market demand, the scale of the integrated stove industry has grown rapidly, and Zhejiang Yinzhou has played an important and important role in the layout of China's integrated stove industry.
On July 11, the Chinese integrated stove industry research group jointly organized by China Hardware Products Association and Zhongyikang Times came to Cangzhou, the capital of China's kitchen utensils, and visited the Songzhou integrated stove brand enterprise.
The industry of integrated stoves has grown rapidly
As a kind of kitchen appliance that integrates various functions such as range hood, gas stove, disinfection cabinet (storage cabinet, steamer, oven), the integrated stove has become popular in recent years and has become a new consumption hotspot.
According to Zhongyikang data, in 2017, the sales volume of integrated stoves in China was about 1.5 million units, and the sales scale exceeded 10 billion. In the first half of 2018, in the case of the overall cold market of kitchen appliances, the integrated stove market still performed well, especially in the online market. The retail volume and retail sales reached 155,000 units and 950 million yuan respectively, up 97.7% year-on-year. 138.3%.
Assistant General Manager of Zhejiang Senge Electric Co., Ltd. Ji Changan
According to Ji Changan, assistant general manager of Zhejiang Senge Electric Co., Ltd., the integrated stove has the advantage of good exhaust smoke effect. The integrated stove with side suction and lower row mode has a suction rate of more than 99%, and the practicality of the integrated stove. It has a high degree of aesthetics, has little impact on user health and indoor environment, and is easy to clean. The explosion of integrated stoves is not accidental, but the inevitable result of factors such as product advantages and early user education.
Faced with the rapid rise of the integrated stove market, a large number of enterprises flocked to enter, including Haier, Midea and other home appliance leading enterprises have also stepped into the field of integrated stoves. Today, the number of integrated stove enterprises in Zhangzhou has grown rapidly, and the total number has exceeded 100.
Fan Dezhong, Chairman of Zhejiang Senge Electric Co., Ltd.
For the entry of the giants, Fan Dezhong, the chairman of Zhejiang Senge Electric Co., Ltd., showed a welcome gesture. He said that the appliance giants entered the integrated stove industry and were able to drive the integrated stove brand to strengthen product development and service capabilities for the sales terminal. The development of the entire industry is a "beneficial drive" to the industry.
As one of the earliest companies to enter the integrated stove industry, Senge has been deeply involved in the integrated stove industry for more than ten years. Nowadays, driven by mainstream enterprises such as Yitian, Shuaifeng and Senge, the integrated stove industry in Chenzhou has initially formed a scale effect, and has cultivated a number of brand enterprises with influence in the industry.
Adhere to high-end positioning Senge is committed to promoting the sound development of the industry
In fact, the integrated stove can achieve breakthroughs in China, and it is inseparable from the efforts of mainstream enterprises in the industry such as Senge. Senge promoted the consumer's awareness of the integrated stove by hiring the famous artist Deng Chao as the image spokesperson and continuing to spread in various media such as CCTV and provincial TV stations. This is exactly the same as other leading companies such as Yitian.
Senge Product Showroom
Not only that, Sen Ge has clearly defined its own development strategy in the early stage of development, that is, insisting on high-end positioning. Fan Dezhong said that Senge has been doing high-quality, intelligent and high-end products, positioning with high-end brands, creating the best quality products and providing the best service. Senge sells not only high-end kitchen appliances, but also healthy kitchens. idea.
Facing the rapid growth of the integrated stove market, in order to ensure the next stage of strategic development and market demand, Senge invested 250 million yuan to build a 4.0 smart kitchen electric industrial park to achieve an annual output of 250,000 intelligent integrated stove products.
Senge Smart Factory
It is understood that Senge Industry 4.0 Intelligent Kitchen Industry Park is equipped with the most advanced assembly lines such as intelligent automatic press line, intelligent mechanical arm press line, CNC integrated stove assembly line, intelligent laser cutting machine, intelligent laser welding arm, intelligent feeding arm. , CNC punching machine, CNC bending machine and other advanced processing equipment, professional integrated stove laboratory of various advanced testing equipment, and up to dozens of testing management standards to ensure the delivery of high quality integrated stove.
At present, Senge integrated stove has settled in more than 1,000 cities, and the number of specialty stores is nearly 3,000. In 2017, Senge sold 100,000 integrated stoves, and the goal in 2018 is to achieve 50% growth, with sales reaching 150,000 units. Fan Dezhong said that Senge is confident to achieve this goal.
Zuo Yanzhen, General Manager of Zhongyikang Brand Center
Zuo Yanzhen, general manager of Zhongyikang Brand Center, said that the integrated stove products at this stage show strong growth momentum and will rapidly increase the vitality of industrial growth. In view of this, Zhongyikang and China Hardware Products Association organized China's integrated stove industry inspection line to guide the healthy and orderly development of the industry. He hopes that leading enterprises in the industry will actively play their own role and unite with other mainstream enterprises in the industry to jointly promote the healthy and stable development of the integrated stove industry.
Su Anjian, Deputy Secretary General of China Hardware Products Association
Su Anjian, deputy secretary general of China Hardware Products Association, said that at present, China is in an important period of consumption upgrading. Integrated stove enterprises should continually dig deep into user needs, adapt and lead the trend of consumption upgrading, in product development, design, product packaging, marketing. Constantly innovate in other areas, actively enrich and refine product categories, continue to strengthen supply-side reforms, and jointly enlarge and strengthen the industry.
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