[Tesla sells for only $35,000 in Model3 or "abortion" and the capital chain becomes a deadly influence] According to foreign media reports, two years ago, Tesla began charging 1,000 for its first mass-produced electric vehicle Model3. Dollar deposit. However, it is increasingly difficult to confirm whether Tesla could afford to put into production this Model 3 price of only 35,000 US dollars to meet the needs of its CEO Elon Musk to provide electric power for the public. "The long-term vision of the car." Because the entry-level Model 3 is now in production, it may have a fatal effect on Tesla's finances.
On May 3, 2018, at the Cherry Creek Shopping Center in Denver, customers are viewing the new Tesla Model 3 sedan.
Musk has lived in Tesla's Fremont, California facility for several weeks and personally supervises the production process of Model3. He also announced on Twitter that the $78,000 four-wheel-drive Model3 will be put into production soon. But Musk also said that the company won't be able to produce cheaper models until later this year, preferably after achieving a target of producing 3,000 Model3s per week.
Musk stated on Twitter on May 20th: “In order to get started with the entry-level Model 3, you first need to achieve your planned production goals and then achieve the target cost. Now the production of low-cost Model 3 will immediately lead to Tesla falling into a loss or even Bankruptcy.We need to achieve a target of more than 5,000 units per week for 3 to 6 months before we consider starting to deliver the $35,000 Model3."
In the past two quarters, Tesla’s losses set a record continuously. This further reminds us that Tesla has not yet fully prepared itself for the transition from a niche electric vehicle manufacturer (the price of a car exceeds $100,000) to a Volkswagen electric car manufacturer. In the best case, by the end of 2018, there will be 35,000 US dollars of Model3 available to consumers. And the worst assumption is that Tesla may choose to never put it into production.
Rebecca Lindland, an analyst with KellyBlueBook, cancelled his Model3 order this year because of too many production delays. She said: "I'm not sure if there will be $35,000 for Model 3. I think Tesla will eventually announce the cancellation of that version. The reason is that not many customers are interested and nobody wants it."
There are already precedents for this situation. In 2013, after the successful launch of ModelS, Tesla unexpectedly abandoned the basic model of 49,900 US dollars on the grounds that there was almost no demand. This was an unexpected move because Musk had used the $50,000 price as his biggest selling point in his "secret master plan."
In addition, the consumer report said on Monday that due to flaws in the brakes and controls of the car, it will not be listed as a recommended model. "The Model 3 has a stopping distance of 46 meters at 96 kilometers per hour, which is much worse than any modern car we tested, even more than the Ford F-150 pickup." long."
Tesla refuted this claim, saying that the company found in its own tests that the parking distance was 40.5 meters. Cowen & Co analyst Jeffrey Osborne said that focusing on high-end models will certainly make profit margins closer to Tesla's goals and meet the needs of some customers.
Osborne continued: "It is not surprising that Tesla launched a $70,000 car because people really want more choices, but the risk is that this price will erode the ModelS market."
Tesla said this month that the company still had more than 450,000 Model3 orders, but did not provide detailed information on cancellation orders and new orders. The company also did not announce the proportion of the basic version of the Model3 subscription. At present, Tesla's only concern is to produce as much of the costly model as possible.
Osborne said: "In the short term, if Tesla offers cars worth $35,000, they will definitely die. They need to solve all manufacturing problems and largely go beyond these issues."
Osborne added that the unusually enthusiastic fan base may also limit the number of order cancellations. He said: "If you have waited for two years, you may not mind waiting for another six months."
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