Huawei’s performance in Taiwan is still not as good as its market share in the global market. Huawei’s general agent, Bohai, said that this year in Taiwan, China will continue to strengthen localization and rejuvenation. Music and photography are Huawei’s in Taiwan. Two major marketing spindles, Apple has dominated the smart phone field for 10 years. Huawei is the world's first brand to build AI chips into mobile phones, and will challenge its dominance through AI.
Huawei’s market share of smartphone sales in Taiwan last December was finally 2.7%, a record high since the end of 2012. However, compared with Huawei’s global market share of over 10%, Taiwan’s development in Taiwan is relatively slow.
Bohai said that this year's operation in the Taiwanese market is still dominated by localization and rejuvenation of the brand. Currently, the plan will support CSR activities in Taiwan for the first time by supporting the younger generation of musicians and campus activities in Taiwan. In addition, Huawei has established an official fan club. This year, it plans to introduce more wearable and smart products, and will open its first brand experience store in Sanchuang in April. This year, mobile phone marketing will continue to focus on photography, tablet and The notebook will force the video and audio effects.
He further pointed out that the mobile phone industry has changed its dominant position every 10 years. Apple has occupied the hegemonic position for 10 years. The turning point of the mobile phone market this year is AI. The high-end model Mate 10 launched at the end of last year is built on the Haisi chipset. Deep neural network accelerator, Huawei has transformed from a smart phone to an AI phone, and then will play an important role in AI phones.
However, as the 5G step approaches, the high-end 5G chipset will be able to support both millimeter-wave and 6-GHz bands, although the frequency band below 6 GHz is relatively simple for HiSilie. However, the lack of experience in the millimeter wave of HiSilicon will result in an antenna. Difficulties in design, the market even evaluated the Haisi 5G chipset behind Qualcomm for about a year.
Bohai said that the commercial 5G network is expected to operate on a large scale in 2020. Huawei's 5G mobile phone will of course hope to be ready by 2020, while Huawei has always used Hisilicon chipset for high-end products, and 5G mobile phones. The HiSilicon chipset will be used preferentially. There are more than 40 antennas in the 5G mobile phone. It is difficult to develop 5G mobile phones if they do not interfere with each other.
Huawei released a series of new products on the (1) day, including the new ultra-thin notebook Matebook X, the flat-panel M3 Lite that emphasizes audio and video effects, the smart bracelet Band 2 Pro that supports continuous heart rate monitoring and GPS, and the main combination of Bluetooth headset and fitness functions. The TalkBand B3 Lite, etc., and Porsche Design Mate 10, which is co-branded with Porsche, will also be launched in Taiwan. The recommended price is up to 49,900 yuan, which will be sold in limited quantities. (News source: Business Times - Wu Yuwen / Taipei Report)
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