On March 7, 2018, the day before the opening of the 2018 AWE, the Haier Smart Family Strategic Achievement Conference was a heavyweight on the beach.
At the conference, Haier exclusively released a full-scenario customized wisdom package, and realized a brand new experience for smart homes through the “4+7+N†business model. It is the industry’s first user-centric, user-customizable smart package.
Since then, Haier's smart home will enter into millions of households in a complete set of customized ways. Smart families will bid farewell to the “splendid patchwork†and enter the era of “setsâ€. Users can realize the customization and consumption of N kinds of smart life scenarios according to their needs. You can place orders for purchases at the home shop and offline smart home experience shop. This not only redefines the experience value of smart homes, but also forms an absolute separation with the smart industry with four major advantages:
- When the industry is in a single product intelligence can not be connected, Haier to achieve information sharing and interoperability between different products;
- When the industry is in the passive service of human control machines, Haier has already achieved self-judgment and self-decision-making initiative services;
- When the industry is in a single product intelligence and needs a patchwork to deploy a smart home, Haier will start the X.0 era with a complete set of customized smart solutions.
- When the industry is fragmented and requires N brands N teams to come to the door N times, Haier has solved all service needs of the user's complete set of appliances once through a complete service system.
At this point, Haier's understanding of intelligence and industry's exploration and practice of intelligence have formed a clear distinction. The intelligence of Haier's smart family has entered the family with four unique advantages: interconnection, active service, smart package, and one-stop service.
Then, what kind of impact does Haier smart home have on consumers, industry, and customers? Below, we analyze one by one.
For users: A beautiful experience with full scene, customization, wisdom and one-stop service
“4+7+N†What kind of life experience does the customized full-scene wisdom solution bring to the user? At the conference, Wang Wei, Vice President of Haier Home Appliances Industry Group, showed it to everyone.
Before this, if consumers want to experience a complete set of smart solutions, the home is often such scenes: A brand audio, B brand router, C brand oven, D brand TV, E brand curtain, F brand wardrobe .. .... The rush to buy a variety of scattered single product to piece together a wisdom home, and services are not uniform, style is not uniform, the product can not communicate, and Haier's "4 +7 + N "The whole scenario customized wisdom package, based on its unique set of capabilities, changed the status quo.
Specifically, "4" refers to the four major physical spaces that Haier continued to iteratively upgrade, including smart living rooms, smart kitchens, smart bathrooms, and smart bedrooms. "7" represents whole house air, whole house water, and whole house care. , Whole House Security, Whole House Voice, Whole House Health, Whole House Information, 7 Big House Solutions, and N is a variable that represents users can freely customize the scene of intelligent life according to their own living habits, unlimited change.
Based on four major physical spaces and seven large-scale housing projects, from the pre-renovation to the renovation, various smart living needs such as air, water, food, security, and entertainment can be met in one stop, and unlimited customization of smart scenes can be realized. Taking the whole-house water solution as an example, there is no need to use a variety of brand hodgepodge, Haier smart home water softeners, pre-filters, pipelines and other full-line water purification equipment, as well as real-time water quality from soft water piping design and installation to use. The invisible soft intelligence such as filter replacement reminders can help users easily complete water management for the whole house.
For the industry: 3 large platforms empower smart solutions to crack 4 major pain points
As mentioned at the beginning of the article, the impact of Haier's "4+7+N" full-scenes customized wisdom package on the industry lies in the four major pain points: difficult interoperability, inactivity, uncompleted services, and fragmented services.
Behind the cracking of the industry's four major challenges is Haier's unique three-platform support under the “one-on-one†model. Based on the first social interaction platform, the “user sensor†formed by 800,000 micro shopkeepers can interact with users' needs at zero distances. On the COSMOPlat industrial Internet platform, smart home products, services, and solutions can be quickly and accurately grounded. Based on U+, the first platform for artificial intelligence in the smart home industry, Haier can aggregate more developers and achieve rapid iteration of the scene. At the conference, U+ platform released the U+ smart life X.0 synchronously, and the UHomeOS and IoT+AI twin engines started the era of full-custom service customization. With the birth of the world's first Scene Store, users can more easily customize more scene solutions within U+APP.
Take one unit in the full-scenario customized wisdom package--the whole house air solution as an example, the net air of self-cleaning air conditioner, air conditioner, kitchen air conditioner, new fan and many other styles and lineups of air products. The solution can satisfy all kinds of air related requirements from pre-renovation to post-renovation in one stop. More importantly, all the mesh products in the whole house program can be actively serviced by detecting air temperature, humidity, and cleanliness. Data, such as clarity, self-determination, self-processing, self-regulation of air throughout the house, allowing users to be in a constant temperature, humidity, constant net, constant oxygen air environment at any time and place. Not only that, Haier air equipment can also be interconnected with TVs and security systems to realize real-time display of air quality and energy consumption information of the whole house.
In the smart kitchen, centered on Xin Fridge Refrigerator, the entire kitchen can be linked together to achieve 6 smart scenes of storage, processing, cooking, cleanliness, purchase, and security. The refrigerator can accurately recommend the health plan meal plan according to the user's data, help the user to purchase the peace of mind ingredients, and recommend recipes. The recipes can also be directly connected to the oven and hood, disinfection cabinet, easy to achieve a key baking, smoke stove linkage, automatic disinfection. If there is a friend who knocks on the door, the display of the refrigerator can be immediately switched to the access control visual system Unicom security.
The complete set of solutions for interconnection and active service will be difficult to communicate, not be active, not complete, and the four major pain points of service fragmentation will be eliminated.
For Customers: Smart Home Accelerates Home Business Activation
Haier wisdom family "4 +7 + N" full set of customized wisdom package how to quickly enter the family?
In recent years, smart homes have become hot, but the market side is external heat and internal cold. The main reason is that there is no commercial support, can not see or can not see, can neither see nor use, can neither see the user's enthusiasm nor bring the market to customers. . This time, Haier not only redefines the user experience value with a full-scenario customized wisdom package, but also has made preparations at the channel, service, and product level. Together, it has four sets of capabilities: packaged experience, package design, packaged sales, and packaged services. Promote the commercial value of the smart home market.
How can Haier's smart family actually land at the market level? Specifically, it is divided into 4 steps:
——All channels are available for experience and purchase. In addition to the line of Haier already has 30,000 stores, this year will continue to layout the 6000 + smart home experience shop, Shun shopping and other e-commerce platform will also create online smart home experience center, a variety of channels to facilitate user experience and purchase;
- Complete design aspects. The 3D cloud design platform based on iteratively upgraded Haier provides the worry-free design of one-key configuration of the whole house, and meets a variety of styles at one stop.
- Package sales. The original subversive explosives such as the Haier ice wash and other 10 industrial lines can guarantee that the whole house's wisdom plan is bought once. For the convenience of consumers, Haier Smart Home also specializes in different sets of luxury suits and fashion sets. Consumers can choose to set or customize freely according to their needs;
- Package services. Cracking users' multiple choices and multiple orders and multiple installations, it is costly and time-consuming. Haier is the first in the industry to implement a one-stop end-to-end complete set of customized services. The entire process life cycle manages and protects, and a service team solves users once. Complete service requirements for complete appliances.
It can be said that as the pioneer in the industry, Haier has already sounded the clarion call for smart homes. It is reported that from now on until April 8th, the "Quality Life One-stop Purchase of Haier Smart Home Appliances" quality festival will be officially opened. At that time, Haier will bring the world's leading smart new products to provide consumers with a "one-stop design, one-stop sales, one-stop service," a better life solutions. The celebrity packs and smart new products announced this time will also be delivered to every family in need through smart stores throughout the country.
The report of the 19th CPC National Congress emphasized that the people’s longing for a better life is always the target of struggle. The core of Haier's "one-man-one-in-one" model is centering on the user and closely linking the good life requirements of employees and users. At the beginning of this year, OCF, the world’s largest organization for the Internet of Things, awarded Haier the only IoT interconnection certificate for Haier. The smart family project was approved by the National Development and Reform Commission and included in the National “Special 2018 Project for Strengthening the Core Competitiveness of Manufacturing Industryâ€. Wisdom families became the only board in the world that was recognized by the country and the country took the lead in endorsing a good life. In the battle of 2018AWE, the result of Haier's smart family landing a good life continues to lead. This also means that after Haier became the global home appliance brand leader in the traditional brand era, it opened up a new blue ocean for the smart home first platform brand.
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