Where the princes will dominate the hegemony, the small country will be afraid of its power and look forward to it. Nowadays, the LED industry chain has also seen a situation of “one super and many strongâ€, and the overall market is gradually concentrated in leading enterprises.
The industrial structure has become clear and clear, and the industry has become more stratified. In this regard, Dr. Zhang Xiaofei, Chairman of Gaogong LED, said at the 2017 Annual Meeting of High-tech LEDs that the overall size of the LED industry in 2017 increased by 21% year-on-year, the concentration of the industry continued to increase, the days of large enterprises were better, and the small and medium-sized enterprises were suffering. ".
Despite this, Shenzhen Chuangxiang Optoelectronics Co., Ltd. (hereinafter referred to as “Chuangxiang Sharesâ€), as a small and medium-sized LED company, still appears to be outstanding in 2017.
Founded in 2011, Chuangxiang is a national high-tech enterprise integrating R&D, production, sales and service. With independent research and development of light source packaging technology and application product research and development technology, its products cover LED components, home lighting, commercial lighting, engineering applications, landscape lighting and other fields. It is the world's leading LED R&D manufacturer.
In the field of LED light strips, after years of intensive cultivation, the company has become the “overlordâ€. It is worth mentioning that, after one spring and another, spring and autumn, on February 22, 2018, the creative shares will soon usher in the "7-year-old" anniversary.
In the past year, the company's stock has been fruitful, and it has given a perfect "birthday gift" to the upcoming 7th anniversary. For example, in September 2017, Creative Capital successfully completed the share reform; in November 2017, Chuangyi successfully applied for the US trademark and successfully passed the US UL certification; in 2017, the number of high-quality customers of the company was greatly increased; in 2017, Creative Capital's revenue increased by 20% year-on-year in 2016...
Of course, it is no coincidence that all these achievements have been achieved. Zhang Bing, general manager of Creative Group, told Gaogong LED. “After the completion of the share reform, we have made adjustments to the overall strategic plan, from the original base layer development to the innovation layer development. In 2017, we will increase the overall production capacity by 30%. In 2018, we will strengthen the two major sectors of lighting design and engineering customization, and continue to expand production scale. At the same time, we will find some stable and reliable suppliers. Continue to improve product cost performance, and strive to become the leader in the development of LED line art."
As we all know, LED leading enterprises continue to expand on a large scale, the product line is complete, but the new product field is weak, which is a breakthrough for LED small and medium-sized enterprises. It is the tactics for small and medium-sized enterprises to break through by being able to make products in the subdivision and form a unique advantage.
According to Gaogong LED, in 2017, the company's stocks are backed by solid technical research and development strength, and launched a series of new products, including the fist products "temperature control once formed lamp belt" and "water purifier dynamic lamp belt".
Regarding the temperature-controlled primary forming lamp strip, the product contains N sets of the same constant current control circuit and temperature control circuit in the LED panel. The constant current control circuit can be used to keep the current of the soft belts in different lengths consistent, thus ensuring the brightness is consistent; the temperature control circuit can also be used to control the temperature of the light source to maintain the preset temperature in the environment of high temperature operation. Inside, once the soft band exceeds the preset range, the brightness will be adjusted appropriately to achieve balance.
About the water heater dynamic light strip, it can enhance the dynamic atmosphere of the water purifier. The water purifier produces different dynamic atmospheres in different working conditions. Compared with some water purifiers on the market, the water purifying dynamic light strip is added. After that, the dynamic atmosphere of the water purifier is enhanced, which brings a new life experience to the user and adds to the fun of life.
Zhang Bing admits, "There are still relatively few applications for these two new products, mainly to provide customized production for customers."
Indeed, in today's LED lighting industry, the market demand is becoming more diversified, and competition among enterprises is intensifying. The pursuit of survival has become a top priority for enterprises. Because of the long oversupply, consumers' choices are no longer "passive", but they are very keen on customized products.
In order to meet the market demand, the company's stock has gradually evolved from a simple LED strip to a lighting Solution, and now it is custom lighting.
In addition, 2017 Chuangyi shares have also made a series of successful cases, such as: E-sports hall decoration lighting, Ford RV interior decoration lighting, CCTV Spring Festival Evening Harbin branch venue ice dance performance lighting, Zen home decoration lighting, Large yacht interior lighting and more.
However, 2017 has become a thing of the past, and the company has "sparkling" through its unremitting efforts. In 2018, the new journey has already begun. In the great moment of the 7th birthday, the creative stock will continue to move forward and take it to the next level, realizing the glorious dream of “there is a place where there is lightâ€!
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