An executive at Murata Manufacturing, an iPhoneX component supplier, said that the company has not received any notice that Apple has significantly reduced the production of iPhone X as previously reported. Apple is only a small reduction in the capacity of the iPhone X. It is not as exaggerated as the outside media said.
Nikkei News reported yesterday that due to worse-than-expected sales in the holiday market in key markets such as Europe, the US and China, Apple has notified suppliers to cut the production target of iPhone X by half in the first quarter of this year, from the original 4000. Ten thousand down to 20 million.
"Our understanding is that the number of parts supplied by the company for the iPhone X has indeed declined, but not half as exaggerated," said Yoshitaka Fujita, vice chairman of Murata Manufacturing Co., Ltd.
Just after the report was released, Apple's share price fell 1.9%. In the nearly one week since January 22, Apple's share price has fallen by 4.9%, and the market value has evaporated more than $45 billion.
Even so, Wall Street and analysts are not optimistic about Apple's iPhone X's expectations in the first quarter of this year. Nami-Narci Chang, an analyst at JPMorgan's technology and semiconductors, said in a research report last Tuesday that the iPhone X's orders in the first quarter of this year will be reduced by 50% from the fourth quarter of last year. Affected by this, iPhone X is expected to reduce shipments in the first quarter by 33% from the previous quarter.
She lowered the production forecast for iPhone X in the first quarter from 30 million to 20 million. “We recently discovered more and more signs of weak demand for Apple iPhone X,†she said in the report.
In addition, some Wall Street analysts are worried about the weak market demand for iPhone X, and even downgraded Apple's stock this month. Earlier this month, Longbow Research downgraded Apple's stock rating from "buy" to "neutral" and expects Apple's iPhone shipments in FY18 to be lower than expected.
Shortly thereafter, Atlantic Securities (AtlanTIc EquiTIes) downgraded Apple's stock rating from "overweight" to "neutral" and expects Apple's sales in the first quarter to be lower than expected.
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